This document discusses experiential marketing activations that converge the online and offline worlds. It provides examples of campaigns that started in the physical world but extended online, such as Doritos Blaze the Beat, as well as examples that started online and extended into physical experiences, such as Cheetos Vision. The document advocates maximizing experiential marketing by blurring boundaries between the online and offline spheres.

1. Rachel FerdinandoNO BOUNDARIES:
Maximizing Experiential Marketing
Activations Through Social

3. THE
CONVERGENCE
Our Online
& Offline Worlds

4. Start With Social
Online to Offline

6. DORITOS BLAZE THE BEAT

7. Starts in the
Physical World
Offline to Online

8. CHEETOS VISION

9. JURASSIC DORITOS

10. JURASSIC DORITOS