1. EXPERIENCES
The Power of Shared Moments

2. 2
Experiences
Are…

3. 3
EXPERIENCES
ARE AN
ESSENTIAL
PART OF
GROWING UP
in the last 24 months %
Millennials have been to:
multi day event62%
museum or art exhibit67%
play or musical55%
live concert66%
amusement park65%
social or political
demonstration
33%
comedy show50%

4. 4
EXPERIENCES
EVOLVE TO THE
WORLD THAT WE LIVE
IN

6. 6
Four Corners of Culture Video
I felt like I was part of
something that the whole world
might care about
I felt a sense of
belonging or community
I felt like I was part of
something bigger than myself
I felt closer to the
people I was with
SOME EXPERIENCES
CONVERGE ALL FOUR
CORNERS OF CULTURE
MASS DEEp
CLoseCrowd
69% 83%
83% 88%

7. 7
I felt like I was part of
something that the whole world
might care about
I felt a sense of
belonging or community
I felt like I was part of
something bigger than myself
I felt closer to the
people I was with
LIVE EVENTS
MASS DEEp
CLoseCrowd
69% 83%
83% 88%

8. 8
Four Corners of Culture VideoSOME EXPERIENCES
OVERINDEX IN ONE CORNER
MASS DEEp
CLoseCrowd

9. 9
We now don’t need to have
physical proximity to someone to
share an experience
We can find experiences that we
previously wouldn’t have been
exposed to
We can seamlessly blend our
IRL and Digital experiences
We are experiencing others
experiences along with our own
THE CULTURE
OF PROXIMITY
HAS
FUNDAMENTALL
Y CHANGED THE
NATURE OF
EXPERIENCES

11. Thank you
The Power of Shared
Moments