SmartSocial Summit | Making the Move to Video - First - Shawn Silverman, Dolby

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Making the Move to
Video-First
SHAWN SILVERMAN – HEAD OF GLOBAL SOCIAL & COMMUNITY - DOLBY

MAKING THE MOVE TO VIDEO-FIRST
Step 1 – Create Video
2
Step 2 – Post Video
Step 3 – ????
Step 4 – Profit!

SHAWN SILVERMAN
shawn.silverman@dolby.com
https://linkedin.com/in/ssilverman

MAKING THE MOVE TO VIDEO-FIRST
4
90%
Make buying
decisions
64%
More likely
to buy
Vidyard – 2018 Video in Business Benchmark Report

5
81% of businesses
use online video
Hubspot – The State of Video Marketing in 2018

6
49% faster revenue
than non-video users
Wordstream– 37 Staggering Video Marketing Statistics for 2018

7
Online videos will drive 80%
of consumer internet traffic
Cisco - Cisco Visual Networking Index: Forecast and Methodology, 2016–2021

14
18- to 34-year-old YouTube subscribers
stop to watch
Google – 5 Online Video Trends to Inform Your 2017 Media Plan

CONFIDENTIAL
26
Exclusivity & Experiential

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SmartSocial Summit | Making the Move to Video - First - Shawn Silverman, Dolby

1. Making the Move to Video-First SHAWN SILVERMAN – HEAD OF GLOBAL SOCIAL & COMMUNITY - DOLBY

2. MAKING THE MOVE TO VIDEO-FIRST Step 1 – Create Video 2 Step 2 – Post Video Step 3 – ???? Step 4 – Profit!

3. SHAWN SILVERMAN shawn.silverman@dolby.com https://linkedin.com/in/ssilverman

4. MAKING THE MOVE TO VIDEO-FIRST 4 90% Make buying decisions 64% More likely to buy Vidyard – 2018 Video in Business Benchmark Report

5. 5 81% of businesses use online video Hubspot – The State of Video Marketing in 2018

6. 6 49% faster revenue than non-video users Wordstream– 37 Staggering Video Marketing Statistics for 2018

7. 7 Online videos will drive 80% of consumer internet traffic Cisco - Cisco Visual Networking Index: Forecast and Methodology, 2016–2021

8. INFORMING CONTENT STRATEGY

9. 9 Social Listening

10. CONFIDENTIAL 10 Social Listening

11. Repurposing content 11

12. 12

13. CONFIDENTIAL 13

14. 14 18- to 34-year-old YouTube subscribers stop to watch Google – 5 Online Video Trends to Inform Your 2017 Media Plan

15. HOW TO CREATE VIDEO-FIRST CONTENT

16. PANTS CONFIDENTIAL 1616

17. 17 Personalization

18. Accessibility 18

19. Not an Ad 19

20. 20 Think Globally

21. 21 Sharable

22. KEEPING AN EYE ON THE FUTURE

23. Consumers in Central Focus 23

24. Sensory Immersion 24 Sensory Immersion

25. 25 Limited-Edition Offerings

26. CONFIDENTIAL 26 Exclusivity & Experiential

27. SHAWN SILVERMAN shawn.silverman@dolby.com https://linkedin.com/in/ssilverman