4. 4
Post-truth:
'relating to or denoting
circumstances in which objective
facts are less influential in shaping
public opinion than appeals to
emotion and personal belief'
5. 5
Sometimes the content your audience needs
is different than what you want to create.
Margaret Magnarelli
Managing Editor, Content and Senior Director
Marketing Monster
6. 6
Digital marketers are shifting to a
top down approach to rebuilding
trust with social campaigns.
7. Social campaigns across
the customer journey
Social campaign goal
7
Awareness
Become
known
Become known
for something
Influence
purchase
decision
Validate
purchase
decision
Consideration Purchase Use
8. This control of process is enabling brands
to create truly impactful content.
8
9. The true power of social data is
released when combined with real
world data.
9