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#SmartSocialSummit
How to be Smart about Social
Data
Digital marketers have
been running social
campaigns for years.
3
Social campaigns have
focused on using social
media as a channel for
publishing information.
4
Post-truth:
'relating to or denoting
circumstances in which objective
facts are less influential in shaping
public opinion than appeals to
emotion and personal belief'
5
Sometimes the content your audience needs
is different than what you want to create.
Margaret Magnarelli
Managing Editor, Content and Senior Director
Marketing Monster
6
Digital marketers are shifting to a
top down approach to rebuilding
trust with social campaigns.
Social campaigns across
the customer journey
Social campaign goal
7
Awareness
Become
known
Become known
for something
Influence
purchase
decision
Validate
purchase
decision
Consideration Purchase Use
This control of process is enabling brands
to create truly impactful content.
8
The true power of social data is
released when combined with real
world data.
9
@AnuragAbinashi
Anurag Abinashi
@jennstafford
Jennifer Mangold
@TheBuckStuff
Michael Bucklin
Director, Strategy EMEA
Spredfast + Lithium
Senior Manager, Global
Social Media
Vice President of Digital
Content
HomeAway Fox Sports

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