1. REBOOTING AN ICONIC BRAND
REVERENCE TO RELEVANCE
Y 1888 Y 1906 Y 1975 Y 2018
p h o t o b y J o n a t h a n F u h r m a n n , N a t i o n a l G e o g r a p h i c Y o u r S h o t

4. CATALYST FOR CHANGE
NonProfit
NGS
500+ Grants/yr
For-Profit
NGP
reaches 760M

6. m o n o l o g u e t o D i a l o g u e
M e e t o u r a u d i e n c e s ’ w a n t s
a n d n e e d s
B o r d e r t o p o r ta l

7. Me et our
audi en ces’ w ants
an d ne eds

8. Source: Social Bakers Q4 2017; Social Blade Q4 2017; Snapchat
#1B R AND
I N S O C I A L M E D I A
F O R T H E 4 T H Y E A R I N A R O W
430M+
FANS/FOLLOWERS
G L O B A L LY
A C R O S S A L L P L AT F O R M S
8BC ONT EN T V I EWS
E A C H M O N T H

9. N O N - C E L E B R I T Y B R A N D O N I N S TA G R A M
#1

10. Source: SocialBlade April 2018

11. Source: NatGeo Instagram

12. “The world and all that is in it is our theme,
and if we can’t find anything to interest
ordinary people in that subject we better
shut up shop and become strict, technical,
scientific journal for high-class
geographers and geologic experts.”
— Alexander Graham Bell, when given the task to reinvent the
magazine to appeal to more people

13. WE ’RE USI NG DATA & DNA
TO TUR N NATI ONAL
GEOGRAPH IC IN TO A HABIT

14. ‣ Why us?
‣ Why NOw?
‣ Will it perform?
‣ What’s our unique
EDITORIAL and VISUAL take?

15. VISUALS POWER EVERYTHING WE DO

17. Bor de r to po r tal

18. J u l y 1 9 0 6

19. S a f a r i l i v e
m o s t E N G A G E D W I T H l i v e p r o d u c t

20. S a f a r i l i v e
m o s t e n g a g e d l i v e p r o d u c t

21. O n a s s i g n m e n t
C h a r l i e H a m i l t o n j a m e s
N a t i o n a l g e o g r a p h i c p h o t o g r a p h e r

22. B M W :
B E H I N D
T H E S H O T
C U S TO M PA R T N E R S H I P S

23. Mon ologue to d ialogue

29. THANK YOU