How marketers need to prepare for the wearables explosion
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The wearables market is about to take off and it is going to be the marketer’s job to understand how their audience is going to use the new technology, and evaluate how wearables can improve their marketing strategies. The most successful brands will be those who value making their consumers’ lives simple and convenient, and then act on it.
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How marketers need to prepare for the wearables explosion
- 1. How Marketers Need to Prepare for the Wearables Explosion
- 3. #WearablesPrep Apple Watch, being released in April, is predicted to get a strong start — estimated 24 million units sold and gross profit of $3.4 billion in the first 9 months alone. Wearables Are About To Take Off Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A
- 4. #WearablesPrep What are Wearables? Accessories and clothing that incorporate computer and advanced technologies. Smart Watches Smart Bands Smart Jewelry Smart Garments Smart Glasses Smart Headphones Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A
- 5. #WearablesPrep Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Wearables are Filling a Need 71% of those aged 16 to 24 want “wearable tech” (Source: GlobalWebIndex) 71% This group is eager to be the first users of technologies that take their daily activities and turn them into a digestible tech format.
- 6. #WearablesPrep Industries To Benefit Researchers have noted that wearables appeal to certain professions due to the video, photo and barcode features. Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Field Workers Customer Service Reps Hospital Staff
- 7. #WearablesPrep What Wearables Mean For Marketers Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Marketers are recognizing the need to incorporate wearables into overarching strategies. 52% of businesses say preparing for wearables is a moderate to critical priority. (Source: Forrester Research) 52%
- 8. #WearablesPrep Convenience Technology Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Wearables provide the convenience of saving customers time and effort — don’t have to reach into pockets or bags to get their smartphones.
- 9. #WearablesPrep Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Mobile Payments Consumers wearing smart bands and watches are going to expect to be able to use them to enter an event or pay for their purchases. Apple Pay accounts for 2 out of every 3 dollars spent in contactless payments. “Apple’s going to roll retail like it did record companies” - Jim Cramer
- 11. #WearablesPrep Smart Bands Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Fitbit, Jawbone, Misfit, FiLIP
- 12. #WearablesPrep Smart Glasses Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Google Glass, Meta Pro, Vuzix Smart Glasses M100, Optinvent Ora-S AR
- 13. #WearablesPrep Smart Watches Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Apple Watch, Samsung Gear S Watch, LG G Watch R2, Motorola Moto 360, Pebble Watch
- 14. #WearablesPrep Smart Headphones Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A iriverON earbuds, ZED- phones, Bragi earbuds
- 15. Cuff Jewelry, Intel’s MICA, Artemis Jewelry #WearablesPrep Smart Jewelry Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A
- 16. #WearablesPrep Smart Garments Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Ralph Lauren’s Smart Shirt, Ducere Footwear
- 17. #WearablesPrep Future of Wearables Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A By 2017, nearly 1/3 of smart wearables will be completely unobtrusive to the eye. (Source: Gartner) 1/3
- 18. #WearablesPrep Brands Already Using Wearables Strategies Nike and Under Armour are both using wearables as a bridge to community and engagement Nike is working with Apple to expand the digital frontier in terms of wearables and increase Nike+ users. Under Armour has made several app-related acquisitions, Endomondo and MyFitnessPal, in order to tap into the power of wearables. Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A
- 19. Preparing for the New Wearables Audience
- 20. #WearablesPrep Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Research Your Audience Does your audience want to use wearables? If so, how do they want to use them with your brand? If not, what reasons do they have not to? How can you help remove any reservations? Do they want to get notifications on wearables? Will they want to use wearables at all in the future? Will they want access to mobile payments?
- 21. #WearablesPrep Create Wearable Apps Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Be sure to create an app for wearables, i.e. the Apple Watch, that works seamlessly with your mobile app.
- 22. #WearablesPrep Spendsetter’s Device-Direct Solution Using Spendsetter’s Platform, brands can connect device-direct with their fans through an easy-to-use platform which allows them to create highly targeted campaigns. Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A
- 23. #WearablesPrep Spendsetter’s Advocate Platform Organic reach is drastically expanded as advocates drive distribution to other channels - new advocates enroll to complete the cycle Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A
- 24. #WearablesPrep Spendsetter’s Solution for the Wearables Audience Fans and advocates of a brand can interact across all of their devices, and receive incentives and rewards from the brand for doing so. Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A
- 25. #WearablesPrep Takeaways Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Wearables are about to be the most convenient technology 1
- 26. #WearablesPrep Takeaways Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Understand how your audience wants to use wearables 2
- 27. #WearablesPrep Takeaways Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Customers will increasingly expect mobile payment as an option 3
- 28. #WearablesPrep Takeaways Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A Offering fans the ability to engage on wearables will deepen the customer experience 4
- 29. #WearablesPrep How Spendsetter Can Help Spendsetter is poised to help brands weave wearables into their marketing. • Ensure customers have a wearables and advocate strategy implemented • Assist in the on-going management • Provide a research-based competitive analysis and plan to provide data-driven recommendations on how to effectively reach the new wearables audience Wearables Today Marketers and Wearables Types of Wearables Future of Wearables Wearables Prep Spendsetter Solution Q&A
- 30. Jason Weaver jason@spendsetter.com @jasondweaver Request a demo today! www.spendsetter.com