The document provides predictions for communications and technology trends in 2017 from various experts at Spectrum. In 3 sentences: It outlines predictions that brands will increasingly focus on data-driven storytelling and experiential marketing, while artificial intelligence will become more integrated into home devices to help with daily tasks. The document also predicts that personalized and real-time offers will be more common, using customer and location data, and that security issues around the Internet of Things will become more prominent as IoT permeates everyday life.

1. What’sinstorefor
2017?

2. Astheyeardrawstoaclose,
theteamatSpectrumhas
beenmullingoverwhatthe
next12monthswillbring.
Howwillthecommunications
andtechnology
landscapeschanglandscapeschange?
Takealookatourpredictions
forthenextyear.

3. “Agrowingnumberofbusinesseswillexplore
opportunitiestobuilddataintotheircontent
marketing.Brandswhomakeaninvestmentin
data-drivenstorytellingwilldelivergreater
valuetotheircustomersandreapthe
rewardsthisbrings.”
BrianCorrigan,ContentDirector

4. “Brandswillmovefurtherintotheexperiential
space,wherethemosteffectivebusinessesare
doingmuchmorethansimplytellingstories–
they’regivingcustomersatrue,immersive
experience,allowingthemtocreatetheirown
storiesandmemoriestoshare.”
RachelYork,GeneralManager

5. “Artificialintelligencewillbecomeahome
partnerformanyofus.DeviceslikeGoogle
HomeandAmazonEchoaretakingdata
gatheredfromyourmobiledeviceand
linkingittoactualactivitiesyouperformat
home(cleaning,cooking,shopping)tohelp
makelifemoreefficient.”
KrisKrisTowse,AccountDirector

6. “Thepressreleasewillloserelevance.From
Twittertoindustrycontacts,journosnowhave
plentyofwaystodigupinterestingnews.With
thepressuresofthe24-hournewscycleand
eternalfilingdeadlines,whywouldtheywaste
timewritingthesamestoryaseveryoneelse?”
JessicaTubnor,ClientServicesDirector

7. “TheInternetofThingswillbecomea
day-to-dayreality,permeatingevery
aspectofourlives,frompreventative
healthtotrafficflowmanagement.That
meansthat2017willalsobetheyearin
whichsecurityissuesaroundtheIoT
becomemainstream.”
KKerrieMurphy,ContentWriter

8. “Ratherthanjustblastingoutblogposts
acrosssocialplatforms,brandswill
increasinglyrealisethevalueoftargeted,
nativecontentcreatedforspecific
audiencesacrossalltheirmarketing
channels,fromemailtosocialmedia.”
AnniePeachman,ContentStrategist

9. “Everyconsumerwithasmartphoneis
researchingbrandsandsearchingfor
valuablecontentonline.Ifyourcompany
hasn’tdevelopedtherightkindof
audience-centriccontenttomakeyour
branddiscoverableonmobile,it
willnowbenon-negotiable.”
CherylCherylTan,CountryManager

10. “Personalisedoffersandpromotionswillbe
developedontheflyinrealtime,using
customerandgeographicaldata.We’llsee
customerssentmobilevouchersasthey’re
walkingpaststores.”
JadeHewitt,AccountExecutive

11. AtSpectrumGroupwetellthe
storiesthatwon’ttellthemselves.
Wehelpbrandscutthroughthe
noisewithafullrangeofintegrated
communicationsstrategiesincluding
content,PR,socialmediaanddesign.
WHOWEARE

12. Let’stalkabouthowwecan
helpyoudelivervaluable
resultsin2017.
content@spectrumgroup.is
spectrumgroup.is
0294695740
HOW WECANHELP