There are 40 ideas on this list: there might be some that you are doing already, but there will be some new ideas as well, that will help you market yourself and grow your speaking business.

1. 40 ways
to use
social
media
before, during and after the event

2. This list will
help you:
Build relationships with organizers,
influencers, attendees and other speakers.
Fill seats for not only your presentation but
the event itself.
Make your message memorable and
impactful after you get off stage
Increase your number of followers and
influence.
Get more speaking opportunities.

3. Before
the
event
Build your
content and
make
connections

4. Share the event
via your own social media accounts to
help raise visibility for the organizer.
Always try to promote the event first, your
presentation second.
@SpeakerHubHQ

5. Send personal messaged
invitations inviting key, influential
attendees, top speakers, and
other event organizers
TO ATTEND YOUR
PRESENTATION.

6. O
P
L
L
S
ASK QUESTIONS
Find out what your audience wants to know. Offer
a survey or poll in advance to find out what your
audience is most curious about, then use your
findings to adapt your content.
0
10
20
30
40
50
Item 1 Item 2 Item 3 Item 4 Item 5
@SpeakerHubHQ

7. Post teasers for your
presentation
Take the slides that feature few of your key
statistics and quotes and share them in the
days leading up to your presentation.
Remind people where they can come and see
you to learn more.
@SpeakerHubHQ

8. #UseTheHashtag
Start using the event hashtag before you even
get to the event venue. Most events will have a
hashtag, but if they don’t—work with the event
organizer to create one, and request that they
share it with all the attendees and other
speakers.
@SpeakerHubHQ

9. Include your preferred
social media handle and
the event hashtag on
presentation slides
@SpeakerHubHQ

10. ADD YOUR SLIDES TO SLIDESHARE AND
CREATE AN EASY TO USE BIT.LY LINK,
So you can easily share it
with your audience.
@SpeakerHubHQ

11. with all your social media
handles, your contact
details, slides, important
links, free resources, videos
and books to make it easy
for your audience to
continue learning from you.
Set up a
resources
page
@SpeakerHubHQ

12. I
L
S
T
S
CREATE A
TWITTER LIST
with the attendees and
other speakers, this will
help you start
connecting with them
early on, and see what
they are posting about
leading up to the event.
@SpeakerHubHQ

13. On the
day of
your talk
Get excited

14. Live Video
Facebook LiveVideo
or SnapChat
share your arriva to the
event or the city
Outline what you are doing in the city, what
the event is, the event hashtags, and then give
one or two “sneak peeks” into what your
content is going to include, sharing a statics or
two and covering why people should come
see your talk. @SpeakerHubHQ

15. When you get to the
city or the venue,
post about it using
the event hashtag.
What your (positive) thoughts are on the
city or venue
What you are excited about sharing
Who you are looking forward to seeing
Photos of the city, venue, people you meet.
Ideas on what to post
@SpeakerHubHQ

16. Go to sessions of the other speakers,
quote them and share their content.
Share unique insights about the
conference itself.
@SpeakerHubHQ

17. When you’re networking
with attendees and
organizers, immediately
connect with them on
social media
@SpeakerHubHQ

18. @SpeakerHubHQ
Post photos.
Whether you are sharing this on Instagram, Twitter, Facebook
or even LinkedIn, show that you are active at the event. Take
selfies with people, a view from the backstage, or the entrance
to the room where your presentation is going to be.

19. Remind the
influencers
Remember that list you made with the
positive responses from influencers? Pull
that list backup and send them a quick
reminder of the time and room, and how
you are looking forward to talking with
them afterward.
@SpeakerHubHQ

20. QUE UP POSTS
to go on while you are on stage with Buffer
or Hootsuite. If you know your presentation is
20 minutes long, and at the 7-minute mark,
you have a great slide with an impactful
quote: schedule it to go live around the same
time you say it in your talk.
Alternative: arrange the posts to go live with
a friend/colleague/assistant in the audience.
@SpeakerHubHQ

21. Post from
backstage
Channel any nervousness you
have into motivating energy, and
use this to excite your audience.
@SpeakerHubHQ

22. On
stage
Tell them how to
connect with you.

23. Share with the
audience how they can
connect with you on
social media.
Being clear and direct about how people
can connect with you is essential.
@SpeakerHubHQ

24. THE AUDIENCE:
Remind
TO ASK
QUESTIONS
?@YOUR
HANDLE
#EVENT
HASHTAG
@SpeakerHubHQ

25. Share
your
slides
Via SlideShare so the
audience can follow
along as you speak.
@SpeakerHubHQ

26. Live poll your audience.
You can use Twitter or Facebook Polls, so they
know exactly where to find your social handle.
@SpeakerHubHQ

27. Got a quick
statistic or
great quote?
Tell people to share. Say something like “This is a
very sharable statistic..."
Level up this by having a clear and concise slide
that can accompany the statistic.
@SpeakerHubHQ

28. Invite your audience to
post questions tagging
your handle and the
event hashtag – then you,
can check the feed,
saving the questions to
answer when possible..
Ask
me!
@
@SpeakerHubHQ

29. This becomes great content you
can use for speaker reels,
podcasts, YouTube videos or to
share as a social media post.
.
Film your
talk
@SpeakerHubHQ

30. Keep a
good
thing
going
Whether this is on your social
media, SlideShare, YouTube,
SpeakerHub or your speaker
website, be very clear how
people can get in touch with
you and continue learning.
Offer multiple ways to engage
further with your content.
@SpeakerHubHQ

31. Offer incentives for your
audience to connect with you
Get creative and offer something like an
eBook or a giveaway, but make sure you
are matching the tone of the conference.
@SpeakerHubHQ

32. Off the
stage at
the event
Interact and get
testimonials

33. INTERACTINTERACT
INTERACT
INTERACT
INTERACTERACT
INTERACT
INTERACT INTERA
CT
@SpeakerHubHQ
If people have liked your post, quoted you, or shared
an insight about your presentation, reply to them.
Talk to them. Like their posts, and make sure to
share how they can keep in contact with you.

34. LinkedIn
Connect with people on LinkedIn and
ask them to leave you a LinkedIn
Recommendation for your presentation.
@SpeakerHubHQ

35. S
O
C
I
A
L
TESTIMONIALS
Review the posts about your
presentation and save them, or
grab screenshots, so that you
can use them later.
@SpeakerHubHQ

36. V
I
D
E
O
TESTIMONIALS
If someone has said they
enjoyed your talk, grab your
smartphone and ask them if you
can make a 30-second video of
them saying so. Make sure they
include their name and
industry.
@SpeakerHubHQ

37. Building face to face
connections will
help you when it
comes to
connecting online.
The event
doesn’t end
the second
you step off
the stage
@SpeakerHubHQ

38. Post
Event
Keep sharing your
message

39. @SpeakerHubHQ
Post photos and tag.
If you have photos of the people on your list of influential
attendees, speakers, and organizers, tag them in the photo
and emphasize how it was great to meet them in person, with
an invite to further any projects or ideas discussed.

40. A
W
L
L
SET UP A TWEETWALL
with a collection of the top
tweets about your
presentation. These are
fantastic to share with future
event organizers.
@SpeakerHubHQ

41. Summary Video
Make a quick
video about how
the event went
Including:
@SpeakerHubHQ
1 or 2 testimonials
Personal thoughts
Clips sharing your key message

42. Did you get
business cards?
@SpeakerHubHQ
When you are emailing them, make sure you
share your social media handles, and ask them
to connect with you on your preferred platform.

43. Say
Thank
you
Share an authentic thank you
post to the event organizer for
having you. A public post
showing gratitude can increases
the chances of you being invited
back to speak.
@SpeakerHubHQ

44. Continue
posting about
subjects that
are relevant to
your topic.
@SpeakerHubHQ

45. Using an incentive such as a white
paper, eBook or guide that people
who found value in your talk with
find useful.
@SpeakerHubHQ
Build an email list

46. USE THE VIDEO OF YOUR TALK TO
make a variety of
shareable media
@SpeakerHubHQ
SMALL CLIPS FULL VIDEO AUDIO CLIPS

47. Use your the social media
platforms to strengthen
one another
For instance, using LinkedIn to get more Twitter
followers or Facebook likes. This will give your
Twitter/Facebook marketing efforts more power.

48. Connect
with us!
@SpeakerHubHQ