Email is still the highest revenue generating marketing channel. More email equals more revenue for your business. Learn how you can use data to drive more revenue.

1. 1
Data-Driven
Marketing
for the
Email
Marketer

2. 2
Email is the most consistently
highest revenue generating
marketing channel – bar none.

3. 3
For every $1 spent on
email marketing there is
a $44.25 average ROI.

4. 4
Yet, over 1/3
Marketers don’t track
the revenue they
generate from email.

5. 5
Uploading your list,
segmenting and batch
blasting is old school.

6. 6
Times have changed, and
marketers need to adapt.
• Explosion of Marketing Messages: About 500
ads a day in the 1970s to >5,000 a day today
• Digital and Mobile Disruption: Customers are
always connected anytime anywhere
• Growing Customer Involvement: No longer
passive participants (tweets, user reviews, etc.)
• Higher Expectations of Consistent Experience:
Consistency over time and across channels

7. 7
We need to go from personalization to
individualization, providing individualized,
relevant and timely content.

8. 8
Use Predictive Analytics
Don’t just assume needs and
wants based on demographics,
but predict them based on
behavioral data.

9. 9
Move from old school
episodic campaigns to
ongoing 1:1 conversations,
not just by segmenting,
but by timely, targeted
messaging.

10. 10
Analyze streaming data to
capture and interact with
your audience real-time.

11. 11
SparkPost Elite provides
granular real-time analytics
through Webhooks and APIs

12. 12
Quickly generate and send highly
personalized, contextually relevant
messages through REST APIs

13. 13
SparkPost Elite provides
the engine for you to get
the fastest delivery

14. 14
No need to worry about
message throttling from an ISP
or waiting in an ESP’s queue.

15. 15
More email delivered = more revenue.
Our Adaptive Email Network plus
patented, automated technology
ensures highest deliverability.

16. 16
We have solutions to fit
any size business.

17. 17
We send 25% of the
world’s legitimate email
for businesses who depend
on email to drive revenue.

18. 18
Contact us to learn more.
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