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Social
Conversion
#inbound12#inbound12
KIPP
BODNAR
I have an unhealthy
love of ketchup.
@kippbodnar
#DublinTalkSeries
I’ve
never
been
cool.
Marketers
have to
be cool.
More than
700 million
websites
Source: Netcraft
People
think cool
is
conformity.
Lead the
flock.
#inbound12
Social
Conversio
n
Social
Conversio
n
= Socia
l
Proof
+
Strong
Ties
Social
Proof
People
want to
feel safe.
Safety is in numbers.
Strong Ties
Interaction, Affe
ction
and Time
The 3 Applications Of Social
Conversion
SharingLead
Conversio
n
Sales
73%
of CEOs
don’t believe
marketers drive
revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
people to people
Ignoring
conversions for
community.
close more sales.
“Social content is the new;
more credible customer
testimonial” -
@KippBodnar
#DublinTalkSeries
Segmentin
g is key.
“Use interactions in social
media as points of
segmentation to increase
customer conversion” -
@KippBodnar
#DublinTalkSeri...
“Create and display
custom CTAs and Landing
Pages to move buyers
through the buying cycle” -
@KippBodnar
#DublinTalkSeries
Increase lead conversion.
Result: 27% Click
Through Rate
Increase
“Social Conversion is
about improving lead
conversion metrics with
social content” -
@KippBodnar
#DublinTalkSeries
Result: 23%
Increase in Click
Through Rate
“Social Content can
boost CTA click-through
rate to increase lead
generation” -
@KippBodnar
Result: 5% Boost
to Conversion
Rate
Result: 7% Boost
in Click-Through
Rate
get people to share.
#inbound12
The half-life of a social media link is
3 hours.
BITLY, 9/2011
#inbound12
THE
10:4:1
RULE
#inbound12
THE
10:4:1
RULE
Links to third-
party articles
#inbound12
THE
10:4:1
RULE
Links to company
blog posts
#inbound12
THE
10:4:1
RULE
Link to a company
landing page
Really?
Follow us Share this
Vs.
Share This Follow Me
3,200 Followers 256 Followers
The 3 Applications Of Social
Conversion
SharingLead
Conversio
n
Sales
Social
Conversio
n
=Socia
l
Proof
+
Strong
Ties
Lead the
flock.
You’ll be
the
coolest.
73%
of CEOs
don’t believe
marketers drive
revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
More importantly…
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
Social conversion: Transforming Lead to Customer Conversion with Social Media
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Social conversion: Transforming Lead to Customer Conversion with Social Media

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HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.

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Social conversion: Transforming Lead to Customer Conversion with Social Media

  1. 1. Social Conversion
  2. 2. #inbound12#inbound12 KIPP BODNAR I have an unhealthy love of ketchup. @kippbodnar
  3. 3. #DublinTalkSeries
  4. 4. I’ve never been cool.
  5. 5. Marketers have to be cool.
  6. 6. More than 700 million websites Source: Netcraft
  7. 7. People think cool is conformity.
  8. 8. Lead the flock.
  9. 9. #inbound12 Social Conversio n
  10. 10. Social Conversio n = Socia l Proof + Strong Ties
  11. 11. Social Proof
  12. 12. People want to feel safe.
  13. 13. Safety is in numbers.
  14. 14. Strong Ties
  15. 15. Interaction, Affe ction and Time
  16. 16. The 3 Applications Of Social Conversion SharingLead Conversio n Sales
  17. 17. 73% of CEOs don’t believe marketers drive revenue. FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
  18. 18. people to people
  19. 19. Ignoring conversions for community.
  20. 20. close more sales.
  21. 21. “Social content is the new; more credible customer testimonial” - @KippBodnar #DublinTalkSeries
  22. 22. Segmentin g is key.
  23. 23. “Use interactions in social media as points of segmentation to increase customer conversion” - @KippBodnar #DublinTalkSeries
  24. 24. “Create and display custom CTAs and Landing Pages to move buyers through the buying cycle” - @KippBodnar #DublinTalkSeries
  25. 25. Increase lead conversion.
  26. 26. Result: 27% Click Through Rate Increase
  27. 27. “Social Conversion is about improving lead conversion metrics with social content” - @KippBodnar #DublinTalkSeries
  28. 28. Result: 23% Increase in Click Through Rate
  29. 29. “Social Content can boost CTA click-through rate to increase lead generation” - @KippBodnar
  30. 30. Result: 5% Boost to Conversion Rate
  31. 31. Result: 7% Boost in Click-Through Rate
  32. 32. get people to share.
  33. 33. #inbound12 The half-life of a social media link is 3 hours. BITLY, 9/2011
  34. 34. #inbound12 THE 10:4:1 RULE
  35. 35. #inbound12 THE 10:4:1 RULE Links to third- party articles
  36. 36. #inbound12 THE 10:4:1 RULE Links to company blog posts
  37. 37. #inbound12 THE 10:4:1 RULE Link to a company landing page
  38. 38. Really?
  39. 39. Follow us Share this Vs.
  40. 40. Share This Follow Me 3,200 Followers 256 Followers
  41. 41. The 3 Applications Of Social Conversion SharingLead Conversio n Sales
  42. 42. Social Conversio n =Socia l Proof + Strong Ties
  43. 43. Lead the flock.
  44. 44. You’ll be the coolest.
  45. 45. 73% of CEOs don’t believe marketers drive revenue. FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
  46. 46. More importantly…

HubSpot's Kipp Bodnar presenting at HubSpot's Dublin Talk Series on June 13th on social conversion. Sharing examples, strategies and tactics for converting more leads into customers with social media. From embedding tweets to improving conversion rates to connect your sales team with the right social media intelligence, learn the secrets of social conversion. Additionally, you will learn how to leverage social media platforms and content to improve lead nurturing conversion rates, lead worked rates, as well as referrals from existing customers.

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