SlideShare a Scribd company logo
1 of 24
Download to read offline
Kai Kirkkopelto, Strategic Planner, dynamo&son
What’s Big
in 2015
From weak signals to strong ideas,
we gathered a list of ten trends we
expect to unfold in 2015. What will
make it or break it? Find out!
Digital Health
Revolution
1.
Technological innovation democratizes healthcare and
changes the way people treat and take care of their
health
Healthcare industry is in the early stages of major disruption.
Personal medical devices and mobile health applications continue
to enhance and connectivity among patients, medical
professionals and devices increases.
Not only can digital self-care increase individuals’ wellbeing but it
can also bring major savings to the society as a whole. The
healthcare sector and policy makers should therefore rather
embrace than fear the change.
Digital health will become a major industry in the near future –
Gartner expects wearable fitness and personal health devices to
be a $5 billion market by 2016.
Immersive
Entertainment
2.
The distinction between reality and fantasy starts to
fade as immersive entertainment arrives in living rooms
From technology heavyweights to small start-ups, numerous
developers around the world are harnessing technology to create
new forms of storytelling that puts people in the center of the
action.
Head-mounted displays among other technologies bring
emotional engagement and realism to entertainment like never
before and take the user experience to a whole new level. The
video game industry was quite expectedly among the first ones to
dip its toes in the water, but other industries follow right behind.
There’s a lot of buzz in Hollywood around immersive video and
several major film studios have already announced to be
developing content for virtual reality headsets.
Pay to Play in
Social Media
3.
Facebook is putting an end to companies’ free ride and
other social networks follow the lead
By now, Facebook has made it very clear that to reach your target
audience, brands have to pay for it. Organic distribution keeps on
declining, as the competition to appear in the News Feed is
getting fiercer.
It’s not only about generating more ad revenues, but also about
improving the end user experience by showing people more
relevant and useful content. At the same time, other social media
services are also exploring new ways to monetize their platforms.
To master social media, brands still need to deliver highly engaging
content to the right people at the right time, but by adding
strategic ad spending to the equation brands are able to amplify
the content to even bigger masses.
Mobile
Wallet War
4.
Competition in the payment industry intensifies due to
disruptive innovations arising from outside the banking
sector
Mobile payments are expected to top $720 billion a year by 2017
and that’s attracting a great deal of interest outside the
somewhat conservative banking sector.
Companies such as Square, Apple and Google are becoming major
players in the wallet space, while banks and payment institutions
fear of getting left behind. According to the Millennial Disruption
Index, banking is at the highest risk of disruption especially among
a generation born 1981–2000.
33% of millennials believe they won’t need a bank at all in the
future and 70% percent say that in 5 years the way we pay for
things will be totally different. The money is going mobile, but the
wallet war is just beginning.
Single-Purpose
Apps
5.
Companies streamline their apps for a better and more
focused user experience
What we’re seeing is a shift towards single-purpose apps that
focus solely on one task. Companies are unbundling the user
experience by simplifying their services and addressing different
use cases with different apps. The way Facebook, for example, has
divided messaging and photography into their own entities.
While single-purpose apps are taking the home screens by storm,
they are facing a strong competition for user attention –
smartphone owners between 25-44 use a stunning 29 apps on
average per month.
The social landscape is becoming more fragmented and people
put increasing value on digital products that are simple, easy and
fast to use.
Hyper-Personalization
6.
The heightened use of predictive analysis and marketing
action optimization hyper-personalizes the Internet
The rapid growth of data and processing power has created an
opportunity for highly personalized and targeted products,
services, and content. Hyper-personalization requires a set of
multi-disciplinary technologies that utilize a wide range of
mathematical algorithms to predict what the users will enjoy.
Think Amazon, the king of personalization, which knows their
customers so well that their patented shipping system even
delivers products near the customers before they place the actual
order.
The obvious risk with hyper-personalization is falling into a filter
bubble in which we are selectively shown things based on our past
behavior and become intellectually isolated from contradicting
viewpoints.
Clash
of Clouds
7.
Cloud storage providers continue cutting the prices,
while increasing storage limits and adding new services
The prices for cloud storage are racing to zero and tech titans
such as Google, Amazon and Microsoft are at the center of the
battlefield. Just take a look at Amazon Web Services that slashed
its prices for the 45th consecutive time in only 6 years.
Cloud computing may be well on its way to become free for
everyone, so companies need to differentiate with new criteria.
The last companies standing will be the ones that are able to look
beyond the storage space and provide value beyond the
traditional offering.
Identifying and capturing the right use cases, offering superior
functionality and managing data privacy will rise in importance as
price cuts go on.
Beacon
Marketing
8.
Beacon technology transforms the in-store
shopping experience
Beacons are radio transmitters that send signals to smartphones,
which enter their close proximity via Bluetooth Low Energy
technology. Beacons provide a viable solution for indoor spaces
that struggle with weak cell signals that make it nearly impossible
to locate devices via GPS.
With beacons marketers can deliver more precise and
personalized messages to consumers in a locale – for example
tailored offers, flash sales or information regarding in-store
purchasability.
While the current utilization of beacons focuses largely on
marketing activities, the possible applications will reach far
beyond that as the technology matures.
The Art of
Authenticity
9.
Consumers demand authentic and transparent
engagement pushing brands to show their true colors
In the digital age the truth will always come out eventually.
Therefore, authenticity resonates now more than ever. To be truly
authentic, however, requires much more than just marketing
communications – it takes commitment of the full organization.
The brand needs to stay consistent with the way it
communicates, because digital backlash can be brutal – miss the
mark and someone will surely spot the flaw.
Big brands such as McDonald’s, Dove, and Under Armour are
embracing the all-real, all-authentic initiatives, but in the end the
brand isn't what you say it is, it's what the people say it is.
Speech-to-Speech
Translation
10.
Machine-mediated speech-to-speech translation tears
down language barriers
Speech-to-speech translation is becoming increasingly important
in various applications. Therefore, it’s no wonder that Google,
Microsoft and Facebook are all looking into enabling real-time
cross-lingual conversations.
Out of the big three, Microsoft was the first to release a working
copy of software that translates voice input into text and
translated audio. The magic is made possible by combining speech
recognition, language translation and speech synthesis.
Simultaneous interpreting remains an extremely complex task
that involves almost all human cognitive and emotional
capabilities, but we might have gotten one step closer to
connecting the world through machine-mediated translation.
TL;DR
Summary of trends for 2015
1. Digital Health Revolution
2. Immersive Entertainment
3. Pay to Play in Social Media
4. Mobile Wallet War
5. Single-Purpose Apps
6. Hyper-Personalization
7. Clash of Clouds
8. Beacon Marketing
9. The Art of Authenticity
10. Speech-to-Speech Translation
Thank you!
Interested in hearing more? Want to discuss
what the future might hold for your business?
Please, get in touch:
Kai Kirkkopelto
Strategic Planner
kai.kirkkopelto@dynamoson.fi
+358 40 9657 235

More Related Content

What's hot

Hidden in plain sight: How mobile is quietly revolutionizing the B2B world
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldHidden in plain sight: How mobile is quietly revolutionizing the B2B world
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldOgilvy
 
10 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 201610 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 2016Beyond
 
Future focus 2018 by i prospect
Future focus 2018 by i prospect Future focus 2018 by i prospect
Future focus 2018 by i prospect Renato Virgili
 
Digital marketing trends 2014
Digital marketing trends 2014Digital marketing trends 2014
Digital marketing trends 2014Paul Gilbert
 
Digital Trends 2017
Digital Trends 2017Digital Trends 2017
Digital Trends 2017e3
 
SCG Social Marketing Trends for 2012
SCG Social Marketing Trends for 2012SCG Social Marketing Trends for 2012
SCG Social Marketing Trends for 2012Mediabrands Social
 
Full Digital Innovation Partners
Full Digital Innovation PartnersFull Digital Innovation Partners
Full Digital Innovation PartnersDoug Robinson
 
Driving digital 2017 presentation
Driving digital 2017 presentationDriving digital 2017 presentation
Driving digital 2017 presentationcarpsio
 
Carat's 10 Trends for 2019
Carat's 10 Trends for 2019Carat's 10 Trends for 2019
Carat's 10 Trends for 2019dentsu
 
Asia Pacific Digital Disruption 2016: The Next Set of Waves
Asia Pacific Digital Disruption 2016: The Next Set of WavesAsia Pacific Digital Disruption 2016: The Next Set of Waves
Asia Pacific Digital Disruption 2016: The Next Set of WavesDentsu Aegis Network
 
Dutch Media Landschap 2017 Q2 update by Starcom
Dutch Media Landschap 2017 Q2 update by StarcomDutch Media Landschap 2017 Q2 update by Starcom
Dutch Media Landschap 2017 Q2 update by StarcomstarcomNL
 
Posterscope 2017 Predictions
Posterscope 2017 PredictionsPosterscope 2017 Predictions
Posterscope 2017 PredictionsPosterscope
 
IoT Breakfast Briefing
IoT Breakfast BriefingIoT Breakfast Briefing
IoT Breakfast BriefingSomo
 
Maximising Brand Reputation Online
Maximising Brand Reputation Online Maximising Brand Reputation Online
Maximising Brand Reputation Online Nils Mork-Ulnes
 
2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond2015 Digital Trends Report by Beyond
2015 Digital Trends Report by BeyondNils Mork-Ulnes
 
2011 US Mobile Marketing Predictions
2011 US Mobile Marketing Predictions2011 US Mobile Marketing Predictions
2011 US Mobile Marketing PredictionsDigital Pymes
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
 

What's hot (20)

Hidden in plain sight: How mobile is quietly revolutionizing the B2B world
Hidden in plain sight: How mobile is quietly revolutionizing the B2B worldHidden in plain sight: How mobile is quietly revolutionizing the B2B world
Hidden in plain sight: How mobile is quietly revolutionizing the B2B world
 
10 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 201610 trends reshaping digital - updated Q1 2016
10 trends reshaping digital - updated Q1 2016
 
Dentsu Aegis Tech Matrix 2017
Dentsu Aegis Tech Matrix 2017Dentsu Aegis Tech Matrix 2017
Dentsu Aegis Tech Matrix 2017
 
Future focus 2018 by i prospect
Future focus 2018 by i prospect Future focus 2018 by i prospect
Future focus 2018 by i prospect
 
Digital marketing trends 2014
Digital marketing trends 2014Digital marketing trends 2014
Digital marketing trends 2014
 
Digital Trends 2017
Digital Trends 2017Digital Trends 2017
Digital Trends 2017
 
SCG Social Marketing Trends for 2012
SCG Social Marketing Trends for 2012SCG Social Marketing Trends for 2012
SCG Social Marketing Trends for 2012
 
Full Digital Innovation Partners
Full Digital Innovation PartnersFull Digital Innovation Partners
Full Digital Innovation Partners
 
Driving digital 2017 presentation
Driving digital 2017 presentationDriving digital 2017 presentation
Driving digital 2017 presentation
 
Mobile Trends
Mobile TrendsMobile Trends
Mobile Trends
 
Carat's 10 Trends for 2019
Carat's 10 Trends for 2019Carat's 10 Trends for 2019
Carat's 10 Trends for 2019
 
Asia Pacific Digital Disruption 2016: The Next Set of Waves
Asia Pacific Digital Disruption 2016: The Next Set of WavesAsia Pacific Digital Disruption 2016: The Next Set of Waves
Asia Pacific Digital Disruption 2016: The Next Set of Waves
 
Dutch Media Landschap 2017 Q2 update by Starcom
Dutch Media Landschap 2017 Q2 update by StarcomDutch Media Landschap 2017 Q2 update by Starcom
Dutch Media Landschap 2017 Q2 update by Starcom
 
Posterscope 2017 Predictions
Posterscope 2017 PredictionsPosterscope 2017 Predictions
Posterscope 2017 Predictions
 
2015 Tech Predictions
2015 Tech Predictions2015 Tech Predictions
2015 Tech Predictions
 
IoT Breakfast Briefing
IoT Breakfast BriefingIoT Breakfast Briefing
IoT Breakfast Briefing
 
Maximising Brand Reputation Online
Maximising Brand Reputation Online Maximising Brand Reputation Online
Maximising Brand Reputation Online
 
2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond2015 Digital Trends Report by Beyond
2015 Digital Trends Report by Beyond
 
2011 US Mobile Marketing Predictions
2011 US Mobile Marketing Predictions2011 US Mobile Marketing Predictions
2011 US Mobile Marketing Predictions
 
What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry What's Next: The Next Frontier in Automotive Industry
What's Next: The Next Frontier in Automotive Industry
 

Similar to What's Big in 2015

Web summit summary
Web summit summaryWeb summit summary
Web summit summaryTeviTuakli
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016Brian Crotty
 
Top 10 digital trends 2015
Top 10 digital trends 2015Top 10 digital trends 2015
Top 10 digital trends 2015Fast Web Media
 
2018 Digital and Tech Trends by Online Circle Digital
2018 Digital and Tech Trends by Online Circle Digital2018 Digital and Tech Trends by Online Circle Digital
2018 Digital and Tech Trends by Online Circle DigitalLucio Ribeiro
 
Carat's top 10 trends 2016
Carat's top 10 trends 2016Carat's top 10 trends 2016
Carat's top 10 trends 2016Carat Nederland
 
Digital Trends 2015
Digital Trends 2015Digital Trends 2015
Digital Trends 2015Valtech
 
Future of mobile search vertical searchworks
Future of mobile search vertical searchworksFuture of mobile search vertical searchworks
Future of mobile search vertical searchworksKerstin Recker
 
Posterscope 2016 out of-home predictions
Posterscope 2016 out of-home predictionsPosterscope 2016 out of-home predictions
Posterscope 2016 out of-home predictionsPosterscope
 
Digital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via ExperianDigital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via ExperianPiyush Pankaj
 
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in DigitalBeyond
 
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...Geoffrey Colon
 
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...MSFTAdvertising
 
FDG 2014 Predictions
FDG 2014 PredictionsFDG 2014 Predictions
FDG 2014 PredictionsDoug Robinson
 
Predictions_2016_The_Mobi__1_
Predictions_2016_The_Mobi__1_Predictions_2016_The_Mobi__1_
Predictions_2016_The_Mobi__1_Tony Fanelli
 
Fjord Trends 2010
Fjord Trends 2010Fjord Trends 2010
Fjord Trends 2010Fjord
 
An advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply ZestyAn advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply ZestyTâm Nguyễn Đức Minh
 
LUMA Digital Brief 010 - Power to the People
LUMA Digital Brief 010 - Power to the PeopleLUMA Digital Brief 010 - Power to the People
LUMA Digital Brief 010 - Power to the PeopleLUMA Partners
 

Similar to What's Big in 2015 (20)

Web summit summary
Web summit summaryWeb summit summary
Web summit summary
 
Carats top 10 trends 2016
Carats top 10 trends 2016Carats top 10 trends 2016
Carats top 10 trends 2016
 
Top 10 digital trends 2015
Top 10 digital trends 2015Top 10 digital trends 2015
Top 10 digital trends 2015
 
2018 Digital and Tech Trends by Online Circle Digital
2018 Digital and Tech Trends by Online Circle Digital2018 Digital and Tech Trends by Online Circle Digital
2018 Digital and Tech Trends by Online Circle Digital
 
Carat's top 10 trends 2016
Carat's top 10 trends 2016Carat's top 10 trends 2016
Carat's top 10 trends 2016
 
Digital Trends 2015
Digital Trends 2015Digital Trends 2015
Digital Trends 2015
 
Future of mobile search vertical searchworks
Future of mobile search vertical searchworksFuture of mobile search vertical searchworks
Future of mobile search vertical searchworks
 
Posterscope 2016 out of-home predictions
Posterscope 2016 out of-home predictionsPosterscope 2016 out of-home predictions
Posterscope 2016 out of-home predictions
 
Rethink 2015
Rethink 2015Rethink 2015
Rethink 2015
 
Rethink 2015
Rethink 2015Rethink 2015
Rethink 2015
 
Digital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via ExperianDigital Trends for 2013 - Via Experian
Digital Trends for 2013 - Via Experian
 
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital12 Trends for 2015: What Marketers Should Be Thinking About in Digital
12 Trends for 2015: What Marketers Should Be Thinking About in Digital
 
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
 
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
2020 VISION: TRENDS TO DEFINE THE NEXT DECADE presented by MICROSOFT ADVERTIS...
 
FDG 2014 Predictions
FDG 2014 PredictionsFDG 2014 Predictions
FDG 2014 Predictions
 
FDG 2014 Predictions
FDG 2014 PredictionsFDG 2014 Predictions
FDG 2014 Predictions
 
Predictions_2016_The_Mobi__1_
Predictions_2016_The_Mobi__1_Predictions_2016_The_Mobi__1_
Predictions_2016_The_Mobi__1_
 
Fjord Trends 2010
Fjord Trends 2010Fjord Trends 2010
Fjord Trends 2010
 
An advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply ZestyAn advanced guide to social media marketing - by Simply Zesty
An advanced guide to social media marketing - by Simply Zesty
 
LUMA Digital Brief 010 - Power to the People
LUMA Digital Brief 010 - Power to the PeopleLUMA Digital Brief 010 - Power to the People
LUMA Digital Brief 010 - Power to the People
 

More from dynamo&son

Digitaalisen markkinoinnin trendikatsaus
Digitaalisen markkinoinnin trendikatsausDigitaalisen markkinoinnin trendikatsaus
Digitaalisen markkinoinnin trendikatsausdynamo&son
 
Future trends 2014
Future trends 2014Future trends 2014
Future trends 2014dynamo&son
 
Kasvu Forum - Lahti 2013
Kasvu Forum - Lahti 2013Kasvu Forum - Lahti 2013
Kasvu Forum - Lahti 2013dynamo&son
 
Digitaaliset trendit 2013
Digitaaliset trendit 2013Digitaaliset trendit 2013
Digitaaliset trendit 2013dynamo&son
 
SON & Nemein Aamiaisseminaari 2012 - SON Helsinki
SON & Nemein Aamiaisseminaari 2012 - SON HelsinkiSON & Nemein Aamiaisseminaari 2012 - SON Helsinki
SON & Nemein Aamiaisseminaari 2012 - SON Helsinkidynamo&son
 
Brändi digitaalisessa maailmassa - SON Helsinki - Luento Metropoliassa 2012
Brändi digitaalisessa maailmassa - SON Helsinki - Luento Metropoliassa 2012Brändi digitaalisessa maailmassa - SON Helsinki - Luento Metropoliassa 2012
Brändi digitaalisessa maailmassa - SON Helsinki - Luento Metropoliassa 2012dynamo&son
 
Populaarikulttuuri ja mainonta
Populaarikulttuuri ja mainontaPopulaarikulttuuri ja mainonta
Populaarikulttuuri ja mainontadynamo&son
 
Digitaalinen markkinointi - SON Helsinki
Digitaalinen markkinointi - SON HelsinkiDigitaalinen markkinointi - SON Helsinki
Digitaalinen markkinointi - SON Helsinkidynamo&son
 
Digitaaliset trendit 2012 - SON Helsinki
Digitaaliset trendit 2012 - SON HelsinkiDigitaaliset trendit 2012 - SON Helsinki
Digitaaliset trendit 2012 - SON Helsinkidynamo&son
 

More from dynamo&son (9)

Digitaalisen markkinoinnin trendikatsaus
Digitaalisen markkinoinnin trendikatsausDigitaalisen markkinoinnin trendikatsaus
Digitaalisen markkinoinnin trendikatsaus
 
Future trends 2014
Future trends 2014Future trends 2014
Future trends 2014
 
Kasvu Forum - Lahti 2013
Kasvu Forum - Lahti 2013Kasvu Forum - Lahti 2013
Kasvu Forum - Lahti 2013
 
Digitaaliset trendit 2013
Digitaaliset trendit 2013Digitaaliset trendit 2013
Digitaaliset trendit 2013
 
SON & Nemein Aamiaisseminaari 2012 - SON Helsinki
SON & Nemein Aamiaisseminaari 2012 - SON HelsinkiSON & Nemein Aamiaisseminaari 2012 - SON Helsinki
SON & Nemein Aamiaisseminaari 2012 - SON Helsinki
 
Brändi digitaalisessa maailmassa - SON Helsinki - Luento Metropoliassa 2012
Brändi digitaalisessa maailmassa - SON Helsinki - Luento Metropoliassa 2012Brändi digitaalisessa maailmassa - SON Helsinki - Luento Metropoliassa 2012
Brändi digitaalisessa maailmassa - SON Helsinki - Luento Metropoliassa 2012
 
Populaarikulttuuri ja mainonta
Populaarikulttuuri ja mainontaPopulaarikulttuuri ja mainonta
Populaarikulttuuri ja mainonta
 
Digitaalinen markkinointi - SON Helsinki
Digitaalinen markkinointi - SON HelsinkiDigitaalinen markkinointi - SON Helsinki
Digitaalinen markkinointi - SON Helsinki
 
Digitaaliset trendit 2012 - SON Helsinki
Digitaaliset trendit 2012 - SON HelsinkiDigitaaliset trendit 2012 - SON Helsinki
Digitaaliset trendit 2012 - SON Helsinki
 

Recently uploaded

Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesDavid Newbury
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 

Recently uploaded (20)

Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Linked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond OntologiesLinked Data in Production: Moving Beyond Ontologies
Linked Data in Production: Moving Beyond Ontologies
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 

What's Big in 2015

  • 1. Kai Kirkkopelto, Strategic Planner, dynamo&son What’s Big in 2015
  • 2. From weak signals to strong ideas, we gathered a list of ten trends we expect to unfold in 2015. What will make it or break it? Find out!
  • 3. Digital Health Revolution 1. Technological innovation democratizes healthcare and changes the way people treat and take care of their health
  • 4. Healthcare industry is in the early stages of major disruption. Personal medical devices and mobile health applications continue to enhance and connectivity among patients, medical professionals and devices increases. Not only can digital self-care increase individuals’ wellbeing but it can also bring major savings to the society as a whole. The healthcare sector and policy makers should therefore rather embrace than fear the change. Digital health will become a major industry in the near future – Gartner expects wearable fitness and personal health devices to be a $5 billion market by 2016.
  • 5. Immersive Entertainment 2. The distinction between reality and fantasy starts to fade as immersive entertainment arrives in living rooms
  • 6. From technology heavyweights to small start-ups, numerous developers around the world are harnessing technology to create new forms of storytelling that puts people in the center of the action. Head-mounted displays among other technologies bring emotional engagement and realism to entertainment like never before and take the user experience to a whole new level. The video game industry was quite expectedly among the first ones to dip its toes in the water, but other industries follow right behind. There’s a lot of buzz in Hollywood around immersive video and several major film studios have already announced to be developing content for virtual reality headsets.
  • 7. Pay to Play in Social Media 3. Facebook is putting an end to companies’ free ride and other social networks follow the lead
  • 8. By now, Facebook has made it very clear that to reach your target audience, brands have to pay for it. Organic distribution keeps on declining, as the competition to appear in the News Feed is getting fiercer. It’s not only about generating more ad revenues, but also about improving the end user experience by showing people more relevant and useful content. At the same time, other social media services are also exploring new ways to monetize their platforms. To master social media, brands still need to deliver highly engaging content to the right people at the right time, but by adding strategic ad spending to the equation brands are able to amplify the content to even bigger masses.
  • 9. Mobile Wallet War 4. Competition in the payment industry intensifies due to disruptive innovations arising from outside the banking sector
  • 10. Mobile payments are expected to top $720 billion a year by 2017 and that’s attracting a great deal of interest outside the somewhat conservative banking sector. Companies such as Square, Apple and Google are becoming major players in the wallet space, while banks and payment institutions fear of getting left behind. According to the Millennial Disruption Index, banking is at the highest risk of disruption especially among a generation born 1981–2000. 33% of millennials believe they won’t need a bank at all in the future and 70% percent say that in 5 years the way we pay for things will be totally different. The money is going mobile, but the wallet war is just beginning.
  • 11. Single-Purpose Apps 5. Companies streamline their apps for a better and more focused user experience
  • 12. What we’re seeing is a shift towards single-purpose apps that focus solely on one task. Companies are unbundling the user experience by simplifying their services and addressing different use cases with different apps. The way Facebook, for example, has divided messaging and photography into their own entities. While single-purpose apps are taking the home screens by storm, they are facing a strong competition for user attention – smartphone owners between 25-44 use a stunning 29 apps on average per month. The social landscape is becoming more fragmented and people put increasing value on digital products that are simple, easy and fast to use.
  • 13. Hyper-Personalization 6. The heightened use of predictive analysis and marketing action optimization hyper-personalizes the Internet
  • 14. The rapid growth of data and processing power has created an opportunity for highly personalized and targeted products, services, and content. Hyper-personalization requires a set of multi-disciplinary technologies that utilize a wide range of mathematical algorithms to predict what the users will enjoy. Think Amazon, the king of personalization, which knows their customers so well that their patented shipping system even delivers products near the customers before they place the actual order. The obvious risk with hyper-personalization is falling into a filter bubble in which we are selectively shown things based on our past behavior and become intellectually isolated from contradicting viewpoints.
  • 15. Clash of Clouds 7. Cloud storage providers continue cutting the prices, while increasing storage limits and adding new services
  • 16. The prices for cloud storage are racing to zero and tech titans such as Google, Amazon and Microsoft are at the center of the battlefield. Just take a look at Amazon Web Services that slashed its prices for the 45th consecutive time in only 6 years. Cloud computing may be well on its way to become free for everyone, so companies need to differentiate with new criteria. The last companies standing will be the ones that are able to look beyond the storage space and provide value beyond the traditional offering. Identifying and capturing the right use cases, offering superior functionality and managing data privacy will rise in importance as price cuts go on.
  • 17. Beacon Marketing 8. Beacon technology transforms the in-store shopping experience
  • 18. Beacons are radio transmitters that send signals to smartphones, which enter their close proximity via Bluetooth Low Energy technology. Beacons provide a viable solution for indoor spaces that struggle with weak cell signals that make it nearly impossible to locate devices via GPS. With beacons marketers can deliver more precise and personalized messages to consumers in a locale – for example tailored offers, flash sales or information regarding in-store purchasability. While the current utilization of beacons focuses largely on marketing activities, the possible applications will reach far beyond that as the technology matures.
  • 19. The Art of Authenticity 9. Consumers demand authentic and transparent engagement pushing brands to show their true colors
  • 20. In the digital age the truth will always come out eventually. Therefore, authenticity resonates now more than ever. To be truly authentic, however, requires much more than just marketing communications – it takes commitment of the full organization. The brand needs to stay consistent with the way it communicates, because digital backlash can be brutal – miss the mark and someone will surely spot the flaw. Big brands such as McDonald’s, Dove, and Under Armour are embracing the all-real, all-authentic initiatives, but in the end the brand isn't what you say it is, it's what the people say it is.
  • 22. Speech-to-speech translation is becoming increasingly important in various applications. Therefore, it’s no wonder that Google, Microsoft and Facebook are all looking into enabling real-time cross-lingual conversations. Out of the big three, Microsoft was the first to release a working copy of software that translates voice input into text and translated audio. The magic is made possible by combining speech recognition, language translation and speech synthesis. Simultaneous interpreting remains an extremely complex task that involves almost all human cognitive and emotional capabilities, but we might have gotten one step closer to connecting the world through machine-mediated translation.
  • 23. TL;DR Summary of trends for 2015 1. Digital Health Revolution 2. Immersive Entertainment 3. Pay to Play in Social Media 4. Mobile Wallet War 5. Single-Purpose Apps 6. Hyper-Personalization 7. Clash of Clouds 8. Beacon Marketing 9. The Art of Authenticity 10. Speech-to-Speech Translation
  • 24. Thank you! Interested in hearing more? Want to discuss what the future might hold for your business? Please, get in touch: Kai Kirkkopelto Strategic Planner kai.kirkkopelto@dynamoson.fi +358 40 9657 235