User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.  Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.  Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.

1. SELFIES ARE
Long live the
Tasos Veliadis– Partner/Business Unit Director - socialab

2. WHO I AM!TASOS VELIADIS

3. I LOVE TELLING STORIES:)

4. Once upon a time
There were three media layers

5. A few years ago, most
marketeers were trying to
make people talk about their
brands

6. #SELFIE

7. What have we learnt from
Selfie madness though?

8. Pose #1 :DITCH THE FACE,
AND LET THE FEET DO THE TALKING

9. POSE #2: CROP IN TIGHT

10. POSE #3: THE “RULE OF THIRDS”
selfie

11. POSE #4: SELFIE OF A SELFIE

12. BUT WHAT HAVE WE LEARNT
ABOUT BRANDS??

14. STOP!! No more #selfies

15. LET’S CREATE
That matters!

16. WHY?

17. Fifty-nine percent of millennials
say they use UGC to shape their purchase
decisions
about major electronics.
That's followed by cars (54%), major
appliances (53%),
mobile phones (46%), hotels (45%),
and travel plans (40%).
Source:
Crowdtap

18. Sixty-five percent of social media users from
ages 18 to 24 are affected by information
shared on social networks when making a
purchase decision.
Source:
Emarketer

19. Brand engagements rise by 28% when
consumers are exposed to both professional
content and user-generated product video.
Source:
ComScore

20. But what type of content do people
Want to share?

26. thank