Social Media Case Study: How 6th Street Yogurt Created Awareness About their New Store Launch
1. Social media case study:
#WhatMakesColabaDifferent
For
6th Street Yogurt
2. Client Brief
• Create awareness about the new store launch
• Generate footfall at the new store
• To sample the product
3. Campaign
approach
•
To create a campaign named #WhatMakesColabaDifferent which would run across
Facebook and Twitter
•
To Create awareness among existing fans on Facebook using promotional updates
•
Create awareness among existing followers on Twitter using promotional tweets
•
To build a larger fan base on Facebook with the help of targeted Facebook ads
•
To build a larger follower base on twitter with the help of relevant #tags and
keyword tracking to interact with them
•
To build a larger database by encouraging participation across Facebook and
Twitter
•
Give away online coupons to participants to generated larger footfall at the new
store and encourage Product Sampling
5. Facebook application
•
An interactive application was created where in fans were asked to
answer a simple question i.e #WhatMakesColabaDifferent
•
All the participants were asked to give their contact details and click on
the download coupon button to claim their free yogurt
•
Interactive posts were used throughout the week to attract the existing
fans
•
Facebook ads were created and optimised to attract new fans
18. Results
Campaign duration: May 3rd – May 9th 2013
-
1800+ Unique users interacted with 6SY’s
Facebook and Twitter profiles
-
81 New followers on Twitter
-
1.5 k new fans on Facebook
-
43.6 k Reach on Twitter
-
946.2 k Impressions on Facebook
-
2.2k total Interactions
-
122 Total Coupons downloaded
-
288 Mentions on Twitter