Universidade Católica Portuguesa - Centro Regional do Porto

Lisbon Area, Portugal, USA, Europe, Portugal

Advertising / Marketing / PR

A pioneer in the Purpose Marketing & Mission Marketing, Joah Santos works at the intersection of behavioural economy, business development and advertising. Joah became known for creating Dove - Real Beauty, which was award the campaign of the century. He was named “Beverage's Favorite Adman” by Campaign Magazine, which described Joah as a “rare hybrid” who has credentials with psychologists, economists and Mad Men alike.” Joah has blurred the lines between a business development agency and an Advertising agency with the opening of NYLON, which has had a 100% success rate in increasing marketshare for its clients that follow his strategies. His research on strategies has changed the way...