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Social Media Lead Generation
I’m Brian Halligan. Nice to meet you. @KippBodnar I’m Kipp Bodnar. Nice to meet you.
I’m Brian Halligan. Nice to meet you. @JeffreyLCohen I’m Jeff Cohen. Nice to meet you.
I’m Brian Halligan. Nice to meet you. amzn.to/b2bsm2 We wrote The B2B Social Media Book .
#B2BSM
We are dorks.
We’ve got a a Problem.
FOURNAISE MARKETING GROUP: BIT.LY /PENSCQ 73% of CEOs don’t believe marketers drive revenue. 91
Marketing isn’t Arts and Crafts.
We’re creative.
An opportunity, not a problem.
Your opportunity, to shine .
Leads fix the problem.
What is a Lead?
LEADS ARE A PROXY FOR SALES.
Social Media is the buzz word.
What is a Social Media?
Social Media isn’t hugging customers.
Social Media that doesn’t drive revenue doesn’t last.
1 Tweet Form Landing Page How Social Media Leads Happen Lead Like CTA Blog Post Landing Page +1 CTA Product Page Landing Page
Information Transactions
5 STEPS TO SOCIAL MEDIA LEAD GENERATION:
3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
Build Social Media Reach.
Follow. Friend. Connect.
Share lots of links.
The self life of a social media link is 3 hours . BITLY, 9/2011
Automatic Sharing
Leverage existing contacts.
Use email for reach building .
 
 
3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
1 2 3 4 Regular Content Dedicated Monitoring Consistent Sharing Prioritized Engagement Content Discovery for Lead Generation
Regular Content 1
Content Calendar.
Consistent Sharing 2
Build social thank you pages.
 
Dedicated Monitoring 3
15 Minutes a Day.
3 2 1 5 Minutes Twitter/Facebook 5 LinkedIn Answers/Groups 5 Minutes Google Alerts
Overall Volume Social Media B2B (1087 posts Jeffrey L. Cohen (588 posts) The B2B Social Media Book (152 posts)
Daily Volume (Peaks)
Conversation Cloud
Prioritized Engagement 4
Twitter.com/Search
 
Most Followers
Most Followers
Most Followers
3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
Marketing is math.
What is a Call-to-Action?
Place CTAs Everywhere.
Google.com/DFP
Testing CTAs aid testing.
3 2 1 5 Optimize for Maximum Leads 4 Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
Failure sucks.
Improve and Iterate
Set a clear qualitative objective. Set methodology for gathering data for success criteria. Conduct an experiment retrospective. Set action items following the experiment. 1 2 3 4 Social Media Lead Generation Testing
What can you stop doing ?
3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
Traffic and Conversion Rates
Source: Science of Lead Generation
Conduct radical tests.
Increase Content Volume.
3 2 4 1 5 Optimize for Maximum Leads Get The Basics Right Maximize Content Discovery Create Conversion Ubiquity Test and Fail Fast
Mastered the Mystery.
Prove the CEO Wrong.
You’re the Star.
THANK YOU.

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Hinweis der Redaktion

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