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Empowering Employees through Active
Engagement with Corgan
2
#EngageU
Empowering Employees through Active Engagement
with Corgan
Ann Franks
Vice President and
Marketing Director
Corgan
Hannah Wenzel
Marketing and PR
Coordinator
Corgan
Nicole Alvino
Co-Founder & Chief
Strategy Officer
SocialChorus
3
Have a Question?
Use the hashtag
#EngageU
on Twitter for questions
& comments
Chat with us on
ReadyTalk!
OR
4
Today’s Topics
• Communication Challenges within Corgan
• Looking for a Solution
• Implementing Corgan Connect
• Content, Best Practices and Setting Goals
• Advice for Future Adopters & Looking Ahead
#EngageU
5
Corgan Background
#EngageU
6
#EngageU
Empowering Employees through Active Engagement
• Founded in Dallas in 1938
• Corgan is a global architecture and
interior design firm specializing in
aviation, commercial, critical facility,
education healthcare and interior design
projects
• 10 Offices
7
Communication Challenges for Corgan
8
Challenges Corgan and Others Face
• Employees unsure of what content they
were allowed to share
• Hesitant to post because they did not know
what was appropriate or if their post
aligned with company messaging
• Establishing company brand identity and
empowering employees to be brand
advocates
#EngageU
9
How Did Corgan Keep Employees Informed?
#EngageU
• Emails
• Monthly Newsletter
• “Pop Up” Notices
• Social Media channels
10
Looking for a Solution
11
Choosing a New Communication Method
• HR wanted employees to be able to easily share new
jobs to their network
• Needed a solution that was easy to use for all
employees across all age and experience levels
• Vetted several vendors
#EngageU
12
Corgan Connect
• SocialChorus was a great program to start on
as Corgan was new to employee advocacy
• SocialChorus is simple, easy method to
communicate with all firm employees and
reach all age levels
• Content is easy to find and even easier to
share – ease of use was very important in
deciding on a solution
#EngageU
13
Implementing Corgan Connect
14
Implementing Corgan Connect
• Small group established to test the platform
• Did not go as expected – group members were not advocates, which
made rolling out the app more challenging
• Training employees was a learning process
• Some employees adopted Corgan Connect quickly and became great
ambassadors
• Training and education of Corgan Connect took place in small groups of
employees
• Hannah would go into team meetings to remind employees to use the
app when not much activity was taking place there
#EngageU
15
Content, Best Practices and
Setting Goals
16
#EngageU
“Corgan Connect is about
giving employees the ability
to authentically engage with
our company’s stories.”
Ann Franks
Vice President and Marketing
Director
Corgan
17
Choosing Content
• Combination of Internal and
External Content
• Switched focus to internal
content in last few months
• Employees are excited to
share their projects and work
with the team
#EngageU
18
Most Popular Content
• Culture Photos using #CorganConnect
• Internal-Only Content such as educational documents with links
to company intranet
• Local media or 3rd party company highlights – people are more
inclined to share content like this
• Industry news featuring blogs or articles
• Jobs to share to network
#EngageU
19
Content Featured on Corgan Connect
20
#CorganConnect Channel
• Channel inside feed
• Hashtag is very popular and has over
1,000 posts on Instagram
• #CorganConnect channel brings in
external use of the hashtag
• Employee featured content
• Everything posted in Corgan
Connect is across office
#EngageU
21
How has Corgan Connect Impacted the
Company?
22
Benefits of Corgan Connect
#EngageU
• Better connected and aligned
employees
• Promote a socially savvy, digitally fit
culture internally and externally
• Lessens the fears of sharing content –
Employees now use #CorganConnect
frequently
• Encouraged employees to be more
proactive in sharing
23
#EngageU
“Since Corgan Connect, we
have seen a lot more
employees willing to share.”Hannah Wenzel
Marketing and PR Coordinator
Corgan
24
What do you see for the future of
Corgan Connect?
25
What’s Next for Corgan Connect
• More admins and channel
ownership
• More widespread use of the
mobile app
• Further developing in-house
communication
• Post per week goals
#EngageU
26
Tips for anyone thinking about getting
started with an employee engagement
program?
27
Tips for Getting Started
• Be open to trying new things and experimenting with
posts and content
• Remember that you know your company
• Very important to have internal advocates to promote
the app
#EngageU
28
How SocialChorus Helps
#EngageU
29
Aggregate and curate info to make employees thrive
Company
News & Email
Company
Social Feeds
Industry
News Feeds
Training Videos
Compliance Info
Corporate News
Surveys
Office Events
HR Announcements
Employee Spotlight
30
Give employees a beautiful, consumer-like app
<<Your Brand>>
Our CEO is making a big
announcement!
31
Real-time publisher
& robust analytics
32
Partner with the industry leader
150+Branded mobile apps
deployed to app stores
13Of the Fortune 50
companies are customers
Employees using
SocialChorus
2.2M
3333
Interested in Learning More?
#EngageU
Download our Ebook!
How to Buy SaaS Software: 4 Steps Every
Communications Leader Needs to Know
http://bit.ly/howtobuysaas
Request a Customized Demo
844.WRK2LFE
http://www.socialchorus.com/tour
info@socialchorus.com
34
Thank You!

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Empowering Employees through Active Engagement with Corgan - Webinar Slides

  • 1. Empowering Employees through Active Engagement with Corgan
  • 2. 2 #EngageU Empowering Employees through Active Engagement with Corgan Ann Franks Vice President and Marketing Director Corgan Hannah Wenzel Marketing and PR Coordinator Corgan Nicole Alvino Co-Founder & Chief Strategy Officer SocialChorus
  • 3. 3 Have a Question? Use the hashtag #EngageU on Twitter for questions & comments Chat with us on ReadyTalk! OR
  • 4. 4 Today’s Topics • Communication Challenges within Corgan • Looking for a Solution • Implementing Corgan Connect • Content, Best Practices and Setting Goals • Advice for Future Adopters & Looking Ahead #EngageU
  • 6. 6 #EngageU Empowering Employees through Active Engagement • Founded in Dallas in 1938 • Corgan is a global architecture and interior design firm specializing in aviation, commercial, critical facility, education healthcare and interior design projects • 10 Offices
  • 8. 8 Challenges Corgan and Others Face • Employees unsure of what content they were allowed to share • Hesitant to post because they did not know what was appropriate or if their post aligned with company messaging • Establishing company brand identity and empowering employees to be brand advocates #EngageU
  • 9. 9 How Did Corgan Keep Employees Informed? #EngageU • Emails • Monthly Newsletter • “Pop Up” Notices • Social Media channels
  • 10. 10 Looking for a Solution
  • 11. 11 Choosing a New Communication Method • HR wanted employees to be able to easily share new jobs to their network • Needed a solution that was easy to use for all employees across all age and experience levels • Vetted several vendors #EngageU
  • 12. 12 Corgan Connect • SocialChorus was a great program to start on as Corgan was new to employee advocacy • SocialChorus is simple, easy method to communicate with all firm employees and reach all age levels • Content is easy to find and even easier to share – ease of use was very important in deciding on a solution #EngageU
  • 14. 14 Implementing Corgan Connect • Small group established to test the platform • Did not go as expected – group members were not advocates, which made rolling out the app more challenging • Training employees was a learning process • Some employees adopted Corgan Connect quickly and became great ambassadors • Training and education of Corgan Connect took place in small groups of employees • Hannah would go into team meetings to remind employees to use the app when not much activity was taking place there #EngageU
  • 15. 15 Content, Best Practices and Setting Goals
  • 16. 16 #EngageU “Corgan Connect is about giving employees the ability to authentically engage with our company’s stories.” Ann Franks Vice President and Marketing Director Corgan
  • 17. 17 Choosing Content • Combination of Internal and External Content • Switched focus to internal content in last few months • Employees are excited to share their projects and work with the team #EngageU
  • 18. 18 Most Popular Content • Culture Photos using #CorganConnect • Internal-Only Content such as educational documents with links to company intranet • Local media or 3rd party company highlights – people are more inclined to share content like this • Industry news featuring blogs or articles • Jobs to share to network #EngageU
  • 19. 19 Content Featured on Corgan Connect
  • 20. 20 #CorganConnect Channel • Channel inside feed • Hashtag is very popular and has over 1,000 posts on Instagram • #CorganConnect channel brings in external use of the hashtag • Employee featured content • Everything posted in Corgan Connect is across office #EngageU
  • 21. 21 How has Corgan Connect Impacted the Company?
  • 22. 22 Benefits of Corgan Connect #EngageU • Better connected and aligned employees • Promote a socially savvy, digitally fit culture internally and externally • Lessens the fears of sharing content – Employees now use #CorganConnect frequently • Encouraged employees to be more proactive in sharing
  • 23. 23 #EngageU “Since Corgan Connect, we have seen a lot more employees willing to share.”Hannah Wenzel Marketing and PR Coordinator Corgan
  • 24. 24 What do you see for the future of Corgan Connect?
  • 25. 25 What’s Next for Corgan Connect • More admins and channel ownership • More widespread use of the mobile app • Further developing in-house communication • Post per week goals #EngageU
  • 26. 26 Tips for anyone thinking about getting started with an employee engagement program?
  • 27. 27 Tips for Getting Started • Be open to trying new things and experimenting with posts and content • Remember that you know your company • Very important to have internal advocates to promote the app #EngageU
  • 29. 29 Aggregate and curate info to make employees thrive Company News & Email Company Social Feeds Industry News Feeds Training Videos Compliance Info Corporate News Surveys Office Events HR Announcements Employee Spotlight
  • 30. 30 Give employees a beautiful, consumer-like app <<Your Brand>> Our CEO is making a big announcement!
  • 32. 32 Partner with the industry leader 150+Branded mobile apps deployed to app stores 13Of the Fortune 50 companies are customers Employees using SocialChorus 2.2M
  • 33. 3333 Interested in Learning More? #EngageU Download our Ebook! How to Buy SaaS Software: 4 Steps Every Communications Leader Needs to Know http://bit.ly/howtobuysaas Request a Customized Demo 844.WRK2LFE http://www.socialchorus.com/tour info@socialchorus.com