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Youtility: Why Smart Business is about Help not Hype.

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SoMeTourism

#SoMeT13US Session. Presenter: Jay Baer, Convince and Convert, @JayBaer

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YOUTILITY Why Smart Marketing is About Help not Hype #SoMeT13US
@jaybaer The difference between helping and selling is just 2 letters #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer Youtility is marketing so useful, people would pay for it #SoMeT13US
@jaybaer Be a farmer, not just a hunter #SoMeT13US
#Infusioncon friend of mine awareness YoutilityBook.com @jaybaer
@jaybaer @jaybaer Personal and Commercial Collision #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer You are competing for attention against everything #SoMeT13US
@jaybaer Number of Blogs (in millions) 35 173 2006 2011 #SoMeT13US
@jaybaer If you create Youtility, your visitors will keep you close #SoMeT13US
@jaybaer Friend of mine awareness is replacing top of mind awarness #SoMeT13US
@jaybaer 3 types of Youtility #SoMeT13US
@jaybaer 1. Self-Serve Information #SoMeT13US
Sources Needed Before Making a Purchase 5.3 10.4 2010 2011 #SoMeT13US
“In 2012, 66% of leisure travelers said they plan to spend more time researching travel” Google, 2012
@jaybaer #SoMeT13US
@jaybaer if you make a bad decision now, you’re just lazy #SoMeT13US
@jaybaer @jaybaer #SoMeT13US
@jaybaer Average new customer reads 105 pages @jaybaer #SoMeT13US
@jaybaer Holiday World video
@jaybaer #TAIC
@jaybaer Relationships are created with information not people #SoMeT13US
@jaybaer 2. Radical Transparency #SoMeT13US
@jaybaer Trust is the prism through which all business success must pass #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer McDonald’s video
@jaybaer @jaybaer #SoMeT13US
@jaybaer Promote your destination less. Teach about your destination more. #SoMeT13US
@jaybaer 3. Real-Time Relevancy #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer #SoMeT13US
@jaybaer Give yourself permission to make the story bigger #SoMeT13US
@jaybaer How to create Youtility #SoMeT13US
@jaybaer What Do They Need? #SoMeT13US
@jaybaer We are surrounded by data, but starved for insights #SoMeT13US
#SoMeT13US
@jaybaer How Can You Address That Need? #TAIC
@jaybaer Monthly Active Instagram Users (in millions) 50 Twitter: 232 Million 150 Feb 2013 Sept 2013
@jaybaer Market Your Marketing #SoMeT13US
@jaybaer Content is fire, social media is gasoline #SoMeT13US
@jaybaer Use social to promote Youtility first, destination second #SoMeT13US
“Useful articles are forwarded 30% more often than average.” Contagious, 2013
@jaybaer Youtility is a Process Not a Project #SoMeT13US
@jaybaer Inspiration doesn’t respond to meeting requests #SoMeT13US
@jaybaer Is your marketing so useful, people would pay for it? #SoMeT13US
Jay Baer ConvinceAndConvert.com

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