Gamification plays a pivotal role in employee engagement. Gartner highlights that gamification strategies for marketing and customer retention would become “as important as Facebook, eBay or Amazon.” Trust has become the most valuable currency in today's digital world but organizations run social campaigns without tapping their employees to endorse and amplify its messages across social channels. Marketers use gamification techniques today to spur the adoption of employee advocacy programs. Everyone loves a good competition so injecting it to turbo-charge your employee advocates for driving more adoption.

1. UNLEASH THE POWER
OF GAMIFICATION TO
HARNESS AN ARMY OF
EMPLOYEE ADVOCATES
Featured Webinar
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Dr. Venkatesh Raman
Head of Product Marketing, SOCXO
He is a competent technology marketing professional with hands-on experience in human capital management
(HCM), marketing communication, community engagement, social media, content and product marketing across IT,
Automotive & Pharmaceutical verticals. He is extremely passionate and knowledgeable about emerging
technologies in Marketing and HR. An experienced advocacy marketer and avid blogger on emerging technologies
in HR and Marketing domain.
OUR
SPEAKER

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1. What is Gamification
TABLE OF
CONTENTS
2. Dimensions of Gamification
3. Success of Gamification
6. Key benefits of Gamification on employee advocacy
4. Why gamification boosts employee advocacy
5. Rewards on Gamification
8. 5 tips to run a successful gamified employee advocacy program
7. Example of Gamification
9. Q & A

4. WHAT IS
GAMIFICATION ?
gamification
ɡeɪmɪfɪˈkeɪʃ(ə)n/
The application of typical elements of game playing (e.g. point
scoring, competition with others, rules of play) to other areas of
activity, typically as an online marketing technique to encourage
engagement with a product or service.
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5. DIMENSIONS
OF GAMIFICATION
• Game concept, competitions
• Game mechanics to encourage play ( badges, points,
leader- boards, levels, interactions )
• Game dynamics that reward or penalize
• Game currencies to motivate
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70% of business
transformation
efforts fail due to
lack of engagement
Source: Gartner
With 40 percent of
the top organizations
in the world using
gamification to
transform business
operations
Source: Gartner“Gamification is 75 percent psychology and 25 percent technology”
Source: Gamification by Design co-author Gabe Zichermann
“Companies with engaged employees outperform
those without by up to 202%”
Source: Dale Carnegie
The global gamification market is expected to
grow from an estimated $1,698.7 million in
2015, and reach $22,913.0 million by 2022,
growing at a CAGR of 41.8% during
2016 – 2022
Source: PS Market Research
SUCCESS OF
GAMIFICATION

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SUCCESS OF
GAMIFICATION
The worldwide
gamification market
will grow from $242
million in 2012 to $2.8
billion in 2016
Source: M2 Research
53 percent of
technology
stakeholders said that
by 2020, the use of
gamification will be
widespread
Source: Pew Research Center
Businesses successful
in engaging users
through gamification
have seen 250%
higher growth than
their peers
Source: Gartner
Organizations with
effective enterprise
gamification solutions
improve their
employee turnover by
35% and employee
engagement by 48%
Source: Aberdeen Group
A study compares
incentives of various
types and concludes
“non-financial rewards
are more effective at
eliciting effort than […]
financial rewards.”
Source: Harvard Business
Review

8. WHY GAMIFICATION
BOOSTS EMPLOYEE ADVOCACY
Proof of Competency
Recognition of effort
Empowers employees
Builds a connection
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9. REWARDS ON
GAMIFICATION
Monetary Non-Monetary
• Free lunches
• Movie tickets
• Discount coupons
• Other freebies
• Best Social Media performer of the month
• Schedule a VIP luncheon
• Display completions and leaderboards on
social network platforms
• Participation in customer conference
• Recognition in a town hall meeting
• New project assignment
• Professional mentorship
• Beta- release information
• Product trials
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10. KEY BENEFITS OF
GAMIFICATION ON EMPLOYEE ADVOCACY
Motivates
employees
through
Healthy
Competition
Fosters
collaboration
among
employees
Motivation
through
positive
comparison
Easier
Identification
of active
advocates
Identification
of quantifiable
KPIs
Track and
analyze
traffic
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11. EXAMPLE
OF GAMIFICATION
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Action Points
• Connect to Facebook
• Facebook post
• Connect to LinkedIn
• LinkedIn Share
• Connect Twitter
• Tweet
• Enable daily digest email
• Regular posting for 5 days
• Advocate suggested blurb approval
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12. EXAMPLE
OF GAMIFICATION
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13. EXAMPLE
OF GAMIFICATION
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14. 5 TIPS TO RUN A SUCCESSFUL GAMIFIED
EMPLOYEE ADVOCACY PROGRAM
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Set Key
Objectives
Reward on
Engagement
Do not focus on
Monetary awards
Include team
gamification
Link gamification to
development
1 2
3 4
5

15. QUOTES
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Marketers are
also starting to use gamification
techniques with customer
advocacy programs, to “energize
brand advocacy, getting
customers to share
content or start positive
conversations about a brand.”
Kim Celestre
Forrester analyst
Steve Patrizi
CRO of Bunchball
“Badges are good for
onboarding people, getting
them into the program
initially, but you have to give
them more meaningful
rewards if you want to keep
them engaged.”

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Q & A

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Get in touch with SOCXO team to learn how you can achieve the real benefits of
running an advocacy marketing program for your business.
advocacy@socxo.com
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