Created by Sneh Ankur, NIT Agartala,during a Marketing Internship by Prof. Sameer Marthur, IIM Lucknow. And it deals with marketing strategy of energy drink REDBULL>

5. PRODUCT VARIANT

9. TARGET AUDIENCE
Males & Females of age 16-29

10. DOING IT DIFFERTLY
REDBULL ANTI MARKETING STRATEGY

11. REDBULL EVENTS

12. UNIQUE, ORIGINAL
&REBELLIOUS
● REDBULL FLUGTAG ● REDBULL AIR RACE
● REDBULL RAMPAGE

18. PROS N CONS
● PROS
● a)They have a clear objective and target
market
● b)Have a clear message to young
consumers
● c)Have proven their message to be unique,
original and rebellious
● d)Publicity and advertisements have
justified Red Bull as a breand among
consumers
● e)Increased profit and market share
● f)Widely successful anti marketing strategy
● CONS
● a)Increased competition from its
competitors
● b)It is expensive
● c)New produta added in the product line
have not been much successful
● d)Targets only on youth while other
segments are completely ignored
● e)Xteme sports may cause a negative brand
image

19. DRAWING THE LINE
Red Bull sponsorships are a good use of Red
Bull’s marketing budget, but a line should be
drawn on inherently dangerous sports or events.
While stunts such as Bull Stratos could produce
huge publicity for the brand if the stunt goes well,
but if something goes wrong Red Bull’s name is
forever attached to the tragedy. The company
could be perceived as reckless and insensitive

20. SUMMARY

21. Created by Sneh Ankur, NIT Agartala,during a
Marketing Internship by Prof. Sameer Marthur,
IIM Lucknow.