Smitha Potty

Mumbai Area, India India

Brand Manager CBC at Unilever

Consumer Products

11th year in FMCG Brand Management and marketing which now includes startup experience & online marketing.Have worked on successful brands like Spinz, Godrej hair dye group, 3M and Kanan Devan tea. In addition to Branding exposure, a sales stint as ASM- Vizag helped me in augmenting my abilities to understand grass root realities of Indian FMCG landscape. This developed my skills to ascertain relative strengths of several branding programs ensuring smooth roll-outs in market. Specialties:Strategic Brand Management including /Brand planning / MR evaluation / Communication development / Insight Mining / Creating Brand Templates / Portfolio management / Business planning / Profit Management