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Managing digital marketing in 2017
1. 1#DigitalPriorities
Managing Digital Marketing 2017
Reviewing the State of Digital Transformation
Dr Dave Chaffey, Robert Jones
Smart Insights
#DigitalPriorities members’ webinar
28th June 2017
2. 2#DigitalPriorities
Agenda
> What are the opportunities of digital marketing?
> ONE. How do digital marketing capabilities compare?
> TWO. Who is using a structured approach to strategy and planning?
> THREE. Which techniques are businesses investing in?
> FOUR. What approaches to innovation and optimisation are used?
> Q&A – Questions at End, please use Questions box throughout
> @SmartInsights #digitalpriorities
> +2h Email with link to this slidedeck and recording
4. 4#DigitalPriorities
Download the report from our
Digital Marketing Strategy toolkit
Free download: http://bit.ly/smartdigital2017
New look members’ area from July
9. 9#DigitalPriorities
Which activities are most commonly missed?
> 5 Retargeting / remarketing ads
> 4 ToFU vs MoFU vs BoFU vs RoFU content
> 3 Sophisticated welcome and nurture sequences
> 2 Optimising content for lead gen
> 1 Creating Skyscraper and Evergreen content for SEO
11. 11#DigitalPriorities
The 25 key marketing activities
every business needs
to optimize – your priorities?
Paid members’ guide: Detailed strategy audit spreadsheet based on these 25
Learn more: http://bit.ly/smartbenchmark
13. 13#DigitalPriorities
How advanced are your
digital marketing capabilities?
To download a larger version of the capability matrix:
http://bit.ly/smartcapabilities
23. 23#DigitalPriorities
And do you need a digital CoE?
Article: What is a Digital CoE and why do you need one
Plus paid members’ briefing on 18 best practices