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1. SUMMARY PAGE
of Marketing Budget Plan
Marketing Budget Table (Quarterly)
Quarters Amount ($ MM) %age Share
Q1 2020 45 30%
Q2 2020 30 20%
Q3 2020 45 30%
Q4 2020 30 20%
Total 150 100%
Rate Q1 2020 Q2 2020 Q3 2020 Q4 2020
Anticipated Sales Total $(1000) Text 750 200 500 500
Customer Acquisition & Retention (Car)
Human Resource Text 50 50 50 50
Communications Text 250.00 250.00 250.00 250.00
Promotional/ Coupons Text 600 600 600 600
CAR Total $ (000) Text 900.00 900.00 900.00 900.00
Other Expenses
Travel Text 50 50 50 50
Infrastructure (Computer. Telephone, etc) Text 250.00 250 250.00 250.00
Channel Support Text 600 600 600 600
Other Expenses Total $ (000) Text 900.00 900.00 900.00 900.00
Total Marketing Budgets Text 6,379.75 5811.05 5,859.94 5,839.94
US$
Q1 Q2 Q3 Q4
Public Relations Web Marketing Advertising Collateral
PR Firm
$ Total Public
Relations
$ Total Web
Marketing
$ Total Advertising
Press Release
Development
Online Advertising
Creative
Creative
Development
Data Sheet
Press Release
Wirefrees
Google AdWords
Print Advertising
Placements
Brochure
Press Kit Material Yahoo Ad Program
VARChannel
Advertising
White Paper
Review Program
Microsoft Ad
Program
Radio Advertising Demo
Analyst
Subscription/
Reports
Search Engine
Optimization (SEO)
Television
Advertising
Web Content
Press Tour(s)
Website
Development/
Updates
Sales Force “Cheat
Sheet”
FAQ’s
Training Materials
Reviewer’s Guide
$$$$$$$$ $$$$$$$$ $$$$$$$$ $$$$$$$$
Product Launch
Budget Plan
TOTAL
25%
15%
25%
40%
Other activities
Discount Program
Advertising Activities
Digital Marketing
Marketing Budget (Share)
Marketing Budget in Different Activities
Total
Marketing
Budget
$150
MM
Digital
Marketing Budget
Content Creation
30%
$ 18
MM
Social Media
20%
$ 12
MM
Software
30%
$ 18
MM
SEO
20%
$ 12
MM
Channel Marketing Budget (Quarterly)
Product Launch Marketing Budget Table
50%
30%
45%
50%
60%
40%
75%
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The slide covers the brief overview of marketing
budget plan. Key points covered in the slide includes
marketing budget (by activities), marketing budget (in
each quarter), channel marketing budget, product
launch budget plan, product launch marketing budget
table, and digital marketing budget