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1. Start Up
Business
Proposal
Your company name

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Solution
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Problem
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Market
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Mission
Executive
Summary
2

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2015 2016 2017
Insights 01
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Insights 03
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Insights 02
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Market Insights
3
This graph/chart is linked to excel, and changes automatically based
on data. Just left click on it and select “Edit Data”.

4. Target
Market
Market
share
Serviceable
available
market
Total
available
market
Total available market
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Serviceable available market
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Your target market
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Your market share
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Market Insights
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What We
Offer
5

6. What We Offer
6
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7. Our Key To Success
7
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Keys To Success

8. 8
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Our Keys To
Success

9. -100
0
100
200
300
400
500
2014 2015 2016 2017
In
dollar
❑ Sales
❑ Net profit
❑ Gross profit
Projected Key
Financials
9

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25
50
75
100
2014 2015 2016 2017
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❑ Sales
❑ Gross profit
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❑ Net profit
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Projected Key
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Our
Objectives
11

12. 12
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Our Strategic
Positioning

13. 13
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Our Strategic
Positioning

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Our Mission
14

15. 15
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About The
Company

16. Management Team
16
Tom Smith
Manager
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75% Sales Experience
65% Finance Experience
55% Marketing Experience
Lily Albert
Designer
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50%
Sales Experience
75%
Finance Experience
55%
Marketing Experience

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Management Team
17

18. Start Up Summary
18
$ 800
The cost to open
our company
$ 300
Invested by investor 1
$ 214
Invested by investor 2
$ 286
Invested by investor 3

19. Invested by
founders: $48,000
Invested by
investor 2: $8,000
Loan:
$14,000
Invested by
Investor 1: $30,000
20%
40%
60%
80%
Start Up Summary
19

20. Startup Expenses
Legal TBA
Occupancy (rent & loan) $5,000
Brochures $250
Consultants $4,000
Insurance $700
Utilities $800
Research and development $2,000
Advertising (opening) $800
Loan payoffs $17,000
Licenses and permits $900
Others $2,000
Total start-up expense $36,000
Start Up
Expenses
20

21. Assets And Liabilities Statement
21
Balance Sheet 2015 2016 2017
Assets
Current assets $47,475 $48,874 $49,664
Total current assets $54,226 $55,746 $56,975
Long term assets $69,887 $71,573 $72,937
Total long term assets
Total assets
Liabilities and capital
Current liabilities $47,475 $48,874 $49,664
Subtotal current liabilities $54,226 $55,746 $56,975
Total liabilities $69,887 $71,573 $72,937
Total capital $47,475 $48,874 $49,664
Total liabilities and capital $54,226 $55,746 $56,975
Net worth: $54,226 $55,746 $56,975

22. Financial Predictions
22
86%
71%
62%
50%
2014
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2017
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23. 23
-$100
-$80
-$60
-$40
-$20
$0
$20
$40
$60
$80
$100
FY01 FY02 FY03 FY04
Monthly
Breakeven
Aggregate
Breakeven
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❑ Aggregate net income
❑ Expenses
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❑ Revenue
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Financial
Predictions

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02
01 03 04
Our Product And Services
24

25. Our Product And Services
25
Product 1
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Product 2
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Product 3
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26. Understanding The Marketplace And Consumer Needs
26
Self actualization needs
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Social needs
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Safety needs
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Physiological needs
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27. Understanding The Marketplace And Consumer Needs
27
Customers have
latent needs; needs
they don’t even
know they have.
Customers won’t
know what they
want until they
see it.
Customers
struggle to
articulate their
needs.
It is impossible
to ever know all
the customers’
needs.
Customers’
needs change
quickly over
time.

28. Adapt it to your needs and
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Emotional benefits
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Product features
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Rational benefits
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Define consumer
4
2
3
1
Target and insights
Brand features
Rational benefits
Emotional benefits
Customer Value Proposition Ladder
28

29. Value Proposition Canvas
29
Customer
Substitutes
Wants Fears
Needs
Product
Company:
Product:
Ideal customer:
Features
Experience
Benefits

30. Market Analysis Summary
30
13% 18%
25%
21%
30%
28%

31. Industry Snapshot
31
0%
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90%
100%
FY01 FY02 FY03 FY04 FY05 FY06
❑ Employment
❑ Revenue
Revenue vs. employment growth
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80%
90%
100%
FY01 FY02 FY03 FY04 FY05 FY06
❑ Product 1
Private investment in computers and software
4.9%
Annual
Growth
07-12
3.1%
Annual
Growth
12-17
$ 9.1bn
Revenue
$ 1.4bn
Profit
$ 2.4bn
Wages
198
Business

32. Industry Snapshot
32
$789bn
02
$896bn
01
$557bn
03
$584bn
04
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33. Our Target Market
33
25%
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100%
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50%
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75%
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34. Our Target Market
34
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Occupation
Location
Income
Age
Hobbies
Gender
Interests
?
Values

35. Market Size
35
Market
Type
Market
Size
Competitive
Analysis
TAM
(Total Available
Market)
SAM
(Serviceable
Available Market)
TM
(Target Market)
❑ Is to Worth Solving?
❑ How big is the market?
❑ Where am I selling?
❑ Who am I competing
with?

36. Ideal Customer Profile & Criteria
36
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Next best
Customer
02
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Ideal
Customer
01
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Opportunistic
Customer
03

37. Geographic
❑ Countries
❑ Nations
❑ States
❑ Cities
❑ Neighborhoods
Demographic
❑ Age
❑ Gender
❑ Sex
❑ Family
❑ Education
❑ Income
Psychographic
❑ Life style
❑ Social
❑ Class
❑ Personality
Behavioral
❑ User status
❑ Usage rate
❑ Benefits sought
❑ Occasions
❑ Loyalty
❑ Attitude
Phases of
Implementation
37

38. Benefits For Target Market Customers
38
Benefit 1 Benefit 2 Benefit 3 Benefit 4 Benefit 5 Benefit 6
Idea 1
Idea 2
Idea 3
Idea 4
Idea 5
Idea 6
Idea 7

39. Price Determination Factors
39
Pricing
The cost to
make it
The amount of
profit desired
Other objectives
of the business
The price
competitors charge
The price customers
are willing to pay
❑ Is there a high demand?
❑ Is demand sensitive to
changes in price ?

40. 40
Q2 Q1
P2
P1
Price
Quantity
Skim Price
Follow – on price
A
B
C
Penetration
Price
Price Skimming
VS Penetration
Pricing

41. 41
Value For
Money
Brand
Superior
Quality
Economical
Low
High Low
Quality of product
Price
Pricing strategy matrix
Pricing
Strategy
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42. Price
Orientation
Customer
value-based
pricing
Competition
based
pricing
Cost – based
pricing
Weak Medium Strong
Price
Realization
Zone of
good
intentions
Pricing
power zone
Value
surrender
zone
White flag
zone
Price
capture
zone
Pricing
Strategy
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42

43. 43
❑ 100 products
❑ Unlimited content pages
❑ 1 image per product
❑ 100 MB storage
Package 01
Free
❑ 500 products
❑ Unlimited content pages
❑ 3 images per product
❑ 500 MB storage
Package 02
$100
❑ 1000 products
❑ Unlimited content pages
❑ 5 images per product
❑ 1000 MB storage
Package 03
$300
Plan And
Pricing

44. 44
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Bolt-on products
Possible competitors
Unlikely competitors
Likely competitors
Quality
Price
Parameters
Parameters
Market
Competition

45. Competitor Analysis
45
Criteria
Revenue Profit
Market
Share
Main
Activity
Number Of
Employee
Product
Quality
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here
Competitor E Text Here Text Here Text Here Text Here Text Here Text Here
Competitor F Text Here Text Here Text Here Text Here Text Here Text Here
Competitor G Text Here Text Here Text Here Text Here Text Here Text Here

46. Our Offerings VS. The Competition
46
Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Offering 01
Offering 02
Offering 03
Offering 04
Offering 05

47. Competitive Analysis Matrix
47
Trait 1 Trait 2 Trait 3 Trait 4 Trait 5 Trait 6
Competitor 1
Competitor 2
Competitor 3
New
organization

48. SWOT Analysis
48
Weaknesses
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Opportunities
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Strengths

49. Regulatory Compliance And Restrictions
49
Requirements
Regulations
Rules
Transparency
Standards
Law
Policies
Compliance

50. Organizational Structure
50
Employee Employee
1 2
Manager 1
Employee Employee
1 2
Manager 2
Employee Employee
1 2
Manager 3
Director
Marketing
Employee Employee
1 2
Manager 1
Employee Employee
1 2
Manager 2
Employee Employee
1 2
Manager 3
Director
Sales
CEO

51. Ownership
And
Management
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Director
Sofia Smith
CEO
Mary Finder
Designer
Emma Watson
51
Manager
Lily Albert

52. Keynote 89%
PowerPoint 91%
WordPress 96%
Photoshop 93%
John Smith
Manager
Member
Profile
52

53. Product Features
53
01
02 04
05
03
Feature
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Feature
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Feature
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Feature
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Feature
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54. Product Features
54
Agent
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Producer
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STAR
T
Feature 4
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Feature 1
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55. 55
Case Study
How Our Product/Service Solves a Problem
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your audience’s attention.

56. Product Benefits
56
Solution sought
by the
customer
Any facts about a
product or service
Obtained when the
feature meets the
need
Benefit
Need
Feature
Benefits
Obtained when
the feature
meets the need

57. Product Development Status
57
Demographics
(formative)
Personas
(formative)
Focus groups
(formative+
summative) Questionnaire
(summative)
Web
analytics
(summative)
Idea
(concept)
We are here Formative marketing
research
Summative marketing
research
Solution
(artifact)

58. Prototype Development
58
Stages in
product
development
are:
Prototype
Development Test for
safety/effectiveness
Functional
Testing
❑ Test for functionality
❑ Test for philological aspects
such as color
❑ Test for looks/style
❑ Test for price fitment.
Prototype
Lab Testing
Test samples with
consumer in lab
Consumer
Testing

59. Prototype Development
59
Design iteration
Product reset(pivot)
Define Prototype
Ideate Build Analyze
Design
Strategy
Interaction
Design
Interface
Design

60. Product Development Timeline
60
2014 2015 2016 2017 2018 2019 2020
Market
assessme
nt and
positioning
Trademark
development
package/label
development
Regulatory
submission
Product
marketing
Line
extension
Product
monitoring
/evaluation

61. Sales Forecast
61
2016 Sales 2017 Forecast
Jun 670
July 650
Aug 785
Sep 680
Oct 945
Nov 1120
Dec 1050
Jan 1280 1280
Feb 1300
Mar 1350
Apr 1430
May 1480
0
1
2
3
4
5
6
7
❑ 2016 Sales
❑ 2017 Forecast

62. 62
Fixed costs
Variable cost
Total costs
Total revenue
Units sold
Sales
($)
3 6
0
40
20
Break even
point
Break even
volume
Profit
Loss
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Break Even
Analysis

63. Business Model
63
Business Model
❑ Profit model
❑ Sales performance
model
Monetization
❑ Ongoing competitive
advantage
❑ Innovation factor
❑ Graceful exit
❑ Pitfall avoidance
Sustainability
❑ Market attractiveness
❑ Unique value proposition
Offering

64. Business Model
64
Key
activities
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Key
partners
Key
resources
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Value
Propositions
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65. Marketing Strategy
65
Digital
Control
Engagement
Non traditional
Branded content
sponsorship guerilla
Traditional
TV print radio
outdoor PR/DM
Tradigital
Banners microsites
e-mail search
Social marketing engagement
Networks
communities blogs
microblogs
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66. Marketing Strategy
66
Continuous
Process
Improvement
Big goals
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Strategy
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Target audience
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Target message
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Tactics
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Metrics
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67. 67
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New product
Existing product
Existing
market
New
market
Diversification
Product
Development
Market
Penetration
Market
Development
Market Penetration
Strategy

68. 68
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Growth Strategy

69. Growth Strategy
69
Investments
High
Low
Low
High
Returns
Explore
“Opportunity explorers”
“Radical innovators”
Expand
“Business expenders”
“Business developers”
Growth - oriented
Exploit
“ Profit markets ”
“ Business rebuilders”
Market - oriented
Control
-
oriented
Restrain
“ Downsizers”
“ Stagnators”
Innovation
-
oriented
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70. Channel Strategy
70
E- commerce You Customer
Direct personal
selling
Customer
You Sales persons
Component or
private label
Customer
You OEM
Retail (on/ offline) Customer
You Retailer
Indirect Customer
You Sales persons
Distributer

71. Designing The Sales Force
71
Business life cycle stage
Start up Growth Maturity Decline
Emphasis
Role of sales force and selling partners
Size of sales force
Degree of specialization
Sales force resource allocation
Underlying customer strategy
Create awareness and
generate quick product
uptake.
Penetrate deeper into
existing segment and
develop new ones.
Focus on efficiently
serving and retaining
existing customers.
Emphasize efficiency
project critical customers
relationship, exit
unprofitable segments.

72. 0
1
2
3
4
5
R&D Start-up Take-off Development Maturity & sale
Growth
financing
requirements
Company life cycle
$ Family capital/
Bootstrap
$ Incubator
$ Business angels
$ Start-up funds
$ Venture capital
$ Expansion capital
$ MBO/ LBO/ Expansion
Growth /Financing Requirements
72

73. Sales Force Structure
73
Zonal Sales
Manager
National Sales
Manager
Zonal Sales
Manager
Area Sales
Manager
Area Sales
Manager
Sales Officer
Sales Officer
Territory
Sales Officer
Independent Sales
Representative

74. 45%
35%
20%
Key hires Marketing
Product
Development
There are several likely exit scenarios that
the company could pursue including
acquisition, merger, & IPO.
❑ Exit strategy
Currently seeking $ 10 million
Pre –money valuation of $3 billion
❑ Funding request
Funding Request
And Use Of Funds
74

75. 60%
20%
11%
9%
20% spent in
2015
9% spent in Jan -
Jun 2017
11% spent in
2016
60% spent in
2018 Expenses
Forecast Jul – Dec
2019
60%
10%
Funding Request
And Use Of Funds
75

76. Channel Sales Structure Can Be Complex
76
Direct
Your company name here
Wholesale
Distributors
Aggregators
VADS
Corporate
Resellers
VARS
Integrators
Online
Catalog TV
Retailers
Superstores
Storefront
Dealers
Commercial Consumer
End-customers

77. Communication Strategy
77
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Spread the word
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needs and capture your audience's attention.
Nurture
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needs and capture your audience's attention.
Connect
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Inspire
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needs and capture your audience's attention.
Engage

78. Sales Force
Assessment
Framework
Sales infrastructure
Create performance
conditions for optimal results
Build
infrastructure
Sales force size
Match selling capacity to market
demand
Sales force structure
Organization model effectiveness
vs efficiency
Design
sales
force
Account segmentation
Segment accounts by ideal
customer profile
Lead management generate
MQL/SAL/SQL
Sales process
Map customer/process buying process
to custom built process
Develop
sales
strategy
Channels
Determine optimal route to
market
Develop go
to market
plan
78

79. Sales Strategy
79
Right Communication
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Right Process
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Right Technology
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Right Capabilities
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Right People
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01
02
03
Right
Process

80. 80
Contact Numbers:
0123456789
Email Address:
emailaddress@gmail.com
Address
# street number, city, state
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You For
Watching