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New Product
Research
Your Company Name
www.company.com 2
Market Segmentation
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• Region
• Country
• Population
• Climate
Geographic
• Age
• Gender
• Nationality
• Ethnicity
• Occupation
• Income
• Family Size
Demographic
• Lifestyle
• Personality
• Values
• Interest
Psychographic
• Brand Loyalty
• Benefits Sought
• User Status
• Usage Rates
• Occasion
• Readiness to buy
Behavioral
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Product Market Mapping
Need to calculate whether benefits
of an attractive market outweigh
the cost of investment to increase
competitiveness
Client is all advised to
enter this product line
Best fit product line for the
client
Less More
LessMore
MarketAttractiveness
Competitive Strength
Product Market Map
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www.company.com 3
The Market Research Process The New Product Development Process
Primary & Secondary Research into
Consumer views and product needs
Identifying Consumer views and product
needs
Concept, volumetric, and packaging
testing
Product concept and packaging
development
Consumer usage Research Testing the product
Pre-testing of Image and Advertising
Research
Brand Positioning and Advertising
Development
In Marketing monitoring Product Launch and post Launch
Market Research for New Product
www.company.com 4
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Market Research for New Product
www.company.com 5
The Market Research Process
Primary & Secondary Research into
Consumer views and product needs
Concept, volumetric, and packaging
testing
Consumer usage Research
Pre-testing of Image and Advertising
Research
In Marketing monitoring
The New Product Development Process
Identifying Consumer views and product
needs
Product concept and packaging
development
Testing the product
Brand Positioning and
Advertising Development
Product Launch and post Launch
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Fundamental Analysis of Market
www.company.com 6
This slide is 100% editable. Adapt it to your needs and capture your audience's attention
Competitive
OpportunityCompetitive Intelligence Strengths, Weakness & Threats
Competitor’s Market
Perception
Innovation
R & D
Competitor’s
Strategies
Financial
Review
Value
Proposition
Competitor’s
Profile
Competitor
Detection
• Customer,
Analyst,
Independent
third party
review about
the company &
products
• Social Media
Listening
• Reputation
Management
• R&D in process
• Launch of new
offering impact
• Delivery
Mechanisms
• Business &
Marketing
Model
• Marketing
• Product
• Pricing
• Growth (M&As,
Strategic
Partnerships)
• Distribution
network
• Customer
satisfaction
• Revenue
trend
• Marketing
spending
• Risk
Assessment
• What customer
need &
preferences is
the competitor
trying to meet ?
• Define
Competitor’s
Value
Proposition ?
• Company History
• Management
Profile
• Customer’s
Profile
• Company’s
Objectives
• Strategic Vision
• Who are your
competitors ?
• Are they direct or
indirect ?
• What is the
criterion for
qualifying a
company as a
competitor ?
Market Landscape
www.company.com 7
This slide is 100% editable. Adapt it to your needs and capture your audience's attention
The flat glass manufacturing
industries are more focused
on recycling broken waste
glass
Key Trend
The rising number of airport
construction projects are
expected to propel the global
flat glass market
Market Driver
The use of flat glass in the
interior design segment is
growing at a significant rate
globally
Market Driver
The market is projected to
reach 83,396 kilotons by
2021
Forecast
Global Flat Glass Market
for the Construction
Industry
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your needs and capture your audience's
attention.
Detailed Market Analysis For New Product
www.company.com 8
Market
Analysis
Industry
Analysis
Competitor
Analysis
Lead
Generation-
Finding specific
contact information
Country Analysis
(PESTLE)
Timeline: Industry
changes through time
& Forecasting
Market
Segmentation
Targeting &
Positioning
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This slide is 100% editable. Adapt it to your needs and capture your audience's attentionThis slide is 100% editable. Adapt it to your needs and capture your audience's attention
Fundamental Analysis of Market
Company
Analysis
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audience's attention.
Industry
Analysis
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audience's attention.
Future Profit
Outlook
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needs and capture your
audience's attention.
Economic
Conditions
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needs and capture your
audience's attention.
Fundamental Analysis
www.company.com 9
Competitive Strategies
www.company.com 10
Lower Cost Differentiation
NarrowTargetBroadTarget
Broad Differentiation Strategy
When a firm seeks to be unique in its industry
along some dimensions that are widely valued
by buyers
Focused Differentiation Strategy
When a firm seeks differentiation in its target
segment
Focused Low Cost Strategy
When a firm seeks a cost advantage in its
target segment
Overall Low-Cost Provider Strategy
When a firm sets out to become the low cost
producer in its industry
Competitive Advantage
CompetitiveEdge
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Market Attractiveness
www.company.com 11
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High Attractiveness
Medium Attractiveness
Low Attractiveness
LowMediumHigh
MarketAttractiveness
Business Position
Strong Medium Week
www.company.com 12
Coffee Time
Time :11:00 to 11:15
It’s time for a…
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capture your audience's attention.
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New Product Research Icon Slide
www.company.com 13
www.company.com 14
Graphs and
Charts
Line Chart Markers
www.company.com 15
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec
92%
80%
Profit(InThousands)
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and capture your audience's attention.
• Product 01
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and capture your audience's attention.
• Product 02
Clustered Column-line
www.company.com 16
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
• Product 01
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and capture your audience's attention.
• Product 02
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and capture your audience's attention.
• Product 03
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017
Profit(InThousands)
Stacked Area
www.company.com 17
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
• Product 01
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
• Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
100%
Volume-High-Low-Close
www.company.com 18
0
10
20
30
40
50
60
70
05-05-2018 06-05-2018 07-05-2018 08-05-2018 09-05-2018
Volume
Volume
High
Low
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and capture your audience's attention.
• Product 01
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and capture your audience's attention.
• Product 02
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.
www.company.com 19
Additional
Slides
Anita Parker
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editable. Adapt it to your
needs and capture your
audience's attention.
Tom Torres
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editable. Adapt it to your
needs and capture your
audience's attention.
Jasmin Smith
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editable. Adapt it to your
needs and capture your
audience's attention.
John Smith
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editable. Adapt it to your
needs and capture your
audience's attention.
Our Team
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www.company.com 20
ManagerWeb Designer CEO Editor
www.company.com 21
About Us
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capture your audience's attention.
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capture your audience's attention.
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capture your audience's attention.
www.company.com 22
Our
Vision
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editable. Adapt it to your
needs and capture your
audience's attention.
Our
Mission
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editable. Adapt it to your
needs and capture your
audience's attention.
Our
Goal
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needs and capture your
audience's attention.
Our
Values
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editable. Adapt it to your
needs and capture your
audience's attention.
Our Vision
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Our Goal
www.company.com 23
05
01
02
03
04
• This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
• This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
• This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
• This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
• This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention
Address:
# street number, city, state
Contact Numbers:
0123456789
www.company.com 24
Thank You
Email Address:
emailaddress123@gmail.com

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New Product Research PowerPoint Presentation Slides

  • 2. www.company.com 2 Market Segmentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention • Region • Country • Population • Climate Geographic • Age • Gender • Nationality • Ethnicity • Occupation • Income • Family Size Demographic • Lifestyle • Personality • Values • Interest Psychographic • Brand Loyalty • Benefits Sought • User Status • Usage Rates • Occasion • Readiness to buy Behavioral
  • 3. This slide is 100% editable. Adapt it to your needs and capture your audience's attention Product Market Mapping Need to calculate whether benefits of an attractive market outweigh the cost of investment to increase competitiveness Client is all advised to enter this product line Best fit product line for the client Less More LessMore MarketAttractiveness Competitive Strength Product Market Map This slide is 100% editable. Adapt it to your needs and capture your audience's attention www.company.com 3
  • 4. The Market Research Process The New Product Development Process Primary & Secondary Research into Consumer views and product needs Identifying Consumer views and product needs Concept, volumetric, and packaging testing Product concept and packaging development Consumer usage Research Testing the product Pre-testing of Image and Advertising Research Brand Positioning and Advertising Development In Marketing monitoring Product Launch and post Launch Market Research for New Product www.company.com 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention
  • 5. Market Research for New Product www.company.com 5 The Market Research Process Primary & Secondary Research into Consumer views and product needs Concept, volumetric, and packaging testing Consumer usage Research Pre-testing of Image and Advertising Research In Marketing monitoring The New Product Development Process Identifying Consumer views and product needs Product concept and packaging development Testing the product Brand Positioning and Advertising Development Product Launch and post Launch This slide is 100% editable. Adapt it to your needs and capture your audience's attention
  • 6. Fundamental Analysis of Market www.company.com 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention Competitive OpportunityCompetitive Intelligence Strengths, Weakness & Threats Competitor’s Market Perception Innovation R & D Competitor’s Strategies Financial Review Value Proposition Competitor’s Profile Competitor Detection • Customer, Analyst, Independent third party review about the company & products • Social Media Listening • Reputation Management • R&D in process • Launch of new offering impact • Delivery Mechanisms • Business & Marketing Model • Marketing • Product • Pricing • Growth (M&As, Strategic Partnerships) • Distribution network • Customer satisfaction • Revenue trend • Marketing spending • Risk Assessment • What customer need & preferences is the competitor trying to meet ? • Define Competitor’s Value Proposition ? • Company History • Management Profile • Customer’s Profile • Company’s Objectives • Strategic Vision • Who are your competitors ? • Are they direct or indirect ? • What is the criterion for qualifying a company as a competitor ?
  • 7. Market Landscape www.company.com 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention The flat glass manufacturing industries are more focused on recycling broken waste glass Key Trend The rising number of airport construction projects are expected to propel the global flat glass market Market Driver The use of flat glass in the interior design segment is growing at a significant rate globally Market Driver The market is projected to reach 83,396 kilotons by 2021 Forecast Global Flat Glass Market for the Construction Industry This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 8. Detailed Market Analysis For New Product www.company.com 8 Market Analysis Industry Analysis Competitor Analysis Lead Generation- Finding specific contact information Country Analysis (PESTLE) Timeline: Industry changes through time & Forecasting Market Segmentation Targeting & Positioning This slide is 100% editable. Adapt it to your needs and capture your audience's attention
  • 9. This slide is 100% editable. Adapt it to your needs and capture your audience's attentionThis slide is 100% editable. Adapt it to your needs and capture your audience's attention Fundamental Analysis of Market Company Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Industry Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Future Profit Outlook This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Economic Conditions This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Fundamental Analysis www.company.com 9
  • 10. Competitive Strategies www.company.com 10 Lower Cost Differentiation NarrowTargetBroadTarget Broad Differentiation Strategy When a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers Focused Differentiation Strategy When a firm seeks differentiation in its target segment Focused Low Cost Strategy When a firm seeks a cost advantage in its target segment Overall Low-Cost Provider Strategy When a firm sets out to become the low cost producer in its industry Competitive Advantage CompetitiveEdge This slide is 100% editable. Adapt it to your needs and capture your audience's attention
  • 11. Market Attractiveness www.company.com 11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention High Attractiveness Medium Attractiveness Low Attractiveness LowMediumHigh MarketAttractiveness Business Position Strong Medium Week
  • 12. www.company.com 12 Coffee Time Time :11:00 to 11:15 It’s time for a… • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 13. New Product Research Icon Slide www.company.com 13
  • 15. Line Chart Markers www.company.com 15 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun July Aug Sep Oct Nov Dec 92% 80% Profit(InThousands) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 02
  • 16. Clustered Column-line www.company.com 16 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 03 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 Profit(InThousands)
  • 17. Stacked Area www.company.com 17 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 0 10 20 30 40 50 60 70 80 90 100 FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18 SalesInPercentage(%) 100%
  • 18. Volume-High-Low-Close www.company.com 18 0 10 20 30 40 50 60 70 05-05-2018 06-05-2018 07-05-2018 08-05-2018 09-05-2018 Volume Volume High Low This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 20. Anita Parker This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Tom Torres This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jasmin Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. John Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention www.company.com 20 ManagerWeb Designer CEO Editor
  • 21. www.company.com 21 About Us • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 22. www.company.com 22 Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Values This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Our Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention
  • 23. Our Goal www.company.com 23 05 01 02 03 04 • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. • This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention
  • 24. Address: # street number, city, state Contact Numbers: 0123456789 www.company.com 24 Thank You Email Address: emailaddress123@gmail.com