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1. Communications Strategy &
Planning for Organizations
Your Company Name

2. WWW.COMPANY.COM 2
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01
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02
AGENDA
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3. WWW.COMPANY.COM 3
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ABOUT THE PRODUCT
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4. WWW.COMPANY.COM 4
02
03
04
05
06 01
Your Text
Here
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COMMUNICATION STRATEGY
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5. WWW.COMPANY.COM 5
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TEXT HERE
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01
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02
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03
AUDIENCE RESEARCH
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6. WWW.COMPANY.COM 6
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WWW.COMPANY.COM 6
KEY TIMELINES AND DEADLINE
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7. OUR
OBJECTIVES
02
01
03
04
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Satisfaction
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Product
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Values
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Communication
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Engage
WWW.COMPANY.COM 7
MEDIA OBJECTIVES
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8. WWW.COMPANY.COM 8
03 01
TEXT HERE
02
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MEDIA OBJECTIVES
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9. WWW.COMPANY.COM 9
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TARGET
AUDIENCE
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TARGET AUDIENCE
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10. 68%
58%
48%
33%
65%
55%
45%
35%
75%
65%
55%
45%
85%
75%
65%
55%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Broadcast/ Cable OTT TV
Advanced TV
Mobile Video
Digital Video
Increase Maintain Decrease
WWW.COMPANY.COM 10
SPENDING DIRECTION CONSIDERATIONS
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11. WWW.COMPANY.COM 11
CR
EA
VE
TI
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CREATIVE DIRECTION CONSIDERATIONS
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12. KPIs
Sales and Marketing
Process
Buyer’s
Journey
Text Here
Text Here
Text Here
Text Here
Awareness
Consideration
Decision
Visitors
Leads
Marketing
Qualified Leads
Sales Qualified
Leads
WWW.COMPANY.COM 12
MEDIA KPI DEVELOPMENT
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13. WWW.COMPANY.COM 13
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COMMUNICATION GOALS
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14. WWW.COMPANY.COM 14
SPREAD THE
WORD
NURTURE
INSPIRE
ENGAGE
C0NNECT
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COMMUNICATION GOALS
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15. WWW.COMPANY.COM 15
Video
Out
Door
Social Display
Search
Radio
Mail
TV
Mobile
Print
YOUR
TEXT
HERE
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MEDIA MIX OPTIMIZATION
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16. Brand
Leads
Sales
Loyalty
45%
30%
60%
75%
0
1
2
3
4
5
6
7
8
9
Series 1 Series 2 Series 3
WWW.COMPANY.COM 16
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CAMPAIGN PERFORMANCE
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17. AD Fraud
55% 85%
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TRA Score
50%
30%
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70%
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85%
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Viewability
Brand Safety
48%
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75%
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Industry
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WWW.COMPANY.COM 17
doubt
AGENCY PERFORMANCE
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WWW.COMPANY.COM 18
AGENCY PERFORMANCE
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19. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention..
Website Visitors
High- Value Actions Video Views
Purchases Installs Sign-ups
TRAFFIC
ENAGAGEMENT
CONVERSION
WWW.COMPANY.COM 19
MEDIA KPIs PERFORMANCE EVALUATION
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20. WWW.COMPANY.COM 20
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MARKETING STRATEGY
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21. WWW.COMPANY.COM 21
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MARKETING STRATEGY
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22. 3%
7%
11%
14%
18%
21%
26%
WWW.COMPANY.COM 22
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MEDIA BUDGET
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23. WWW.COMPANY.COM 23
Offline
Online
Media Spend
$ 4.05
$ 3.25
Traffic
243
342
Sales
$7.89
$11.64
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OPTIMIZING MEDIA BUDGET
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24. WWW.COMPANY.COM 24
Text Here
60%
Men
40%
Women
Your Text Here
50%
Men
30%
Women
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75%
Men
40%
Women
GEOGRAPHICAL SEGMENTATION
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25. Primary Target
Group
Secondary Target
Group
Primary Target
Group
Secondary Target
Group
Primary &
Secondary
Target Group
WWW.COMPANY.COM 25
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TARGET GROUP SEGMENTATION
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26. $
CLOSE
PURCHASE
TEXT HERE
TEXT HERE TEXT HERE TEXT HERE
TEXT HERE
WWW.COMPANY.COM 26
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SALES CYCLE AND SEASONAL INSIGHT
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27. WWW.COMPANY.COM 27
2011
2012
2013
2014
2015
2016
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SALES CYCLE AND SEASONAL INSIGHT
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28. WWW.COMPANY.COM 28
Text
Here
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Post Visit
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During Visit
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Post Purchase
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Pre Visit
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Purchase
CORE STRATEGIC AUDIENCE
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29. 01
02
03
04
Target
Marketing
WWW.COMPANY.COM 29
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CORE STRATEGIC AUDIENCE
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30. 5%
15%
25%
45%
10%
TEXT
HERE
WWW.COMPANY.COM 30
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CORE STRATEGIC AUDIENCE
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31. WWW.COMPANY.COM 31
02 03 04 05
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01
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SETTING CAMPAIGN METRICS
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32. WWW.COMPANY.COM 32
ADDITIONAL
SLIDES

33. WWW.COMPANY.COM 33
VISION MISSION GOALS
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OUR MISSION
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34. WWW.COMPANY.COM 34
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JOHN PARKER
Finance Manager
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PETER DANIEL
Managing Director
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MARY GRAVES
Product Manager
OUR TEAM
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35. WWW.COMPANY.COM 35
ABOUT US
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PETER DANIEL
Managing Director
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CAROL SMITH
CEO/ Director
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JOHN PARKER
Finance Manager
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MARY GRAVES
Product Manager

36. This slide is 100%
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WWW.COMPANY.COM 36
01
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02
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03
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04
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05
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06
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OUR GOAL
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37. WWW.COMPANY.COM 37
57%
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43%
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COMPARISON
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38. 25%
40%
60%
80%
WWW.COMPANY.COM 38
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FINANCIAL
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39. WWW.COMPANY.COM 39
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QUOTES
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WWW.COMPANY.COM 40
0 100
20
10
30
40
80
90
70
60
50
SEGMENTATION
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41. WWW.COMPANY.COM 41
90%
40%
50%
35%
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LOCATION
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42. 01 02
2017
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04
03
2018
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05 06
2019
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07
08
2020
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WWW.COMPANY.COM 42
TIMELINE
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43. WWW.COMPANY.COM 43
01 02 03
04
05
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POST IT
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44. News Paper
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WWW.COMPANY.COM 44
NEWSPAPER
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45. 01
03 02
04
WWW.COMPANY.COM 45
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PUZZLE
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TARGET
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TARGET
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01
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CIRCULAR
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Text Here
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IDEA
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BULB OR IDEA
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MAGNIFYING GLASS
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BAR GRAPH
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54. Text Here
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01
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FUNNEL
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Address
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com
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YOU