1. 8 Steps to an $8
billion payday
Start-up Success Checklist
Quotes from VC Anthony Rizzo

2. 8 Steps to $8 Billion
Do you dream of being the CEO of a hot start-up?
How far would you go to become a billionaire?
What if your sole investor has mob ties?
The following are “8 steps to selling out for $8 billion” as
detailed in “The Startup” a novel from Frederick Wysocki.

3. 8 Steps to $8 Billion
# 1 Determine who might buy you
“Those mobile devices are now trespassing into large
corporations. PCs are dying. The business market will be
the next one to be revolutionized.”
Anthony Rizzo, VC

4. 8 Steps to $8 Billion
#2 Find a naive CEO
“He just needed a fresh face. It had to be someone that he
could trust, manipulate and put in as the front man, in
case something went wrong.”
Anthony Rizzo, VC

5. 8 Steps to $8 Billion
#3 Invest (the big VC lie)
“First, let me tell you that I’m really investing because I
like and believe in you. It’s not so much the product you’re
developing. But, I do believe that with my firm’s help we
can help you get the product to the level it needs to be.”
Anthony Rizzo, VC

6. 8 Steps to $8 Billion
#4 Jump start with “Early Adopters”
“They’re all members of my little Syndicate. They all
play a role in helping each venture become
prosperous.”
Anthony Rizzo, VC

7. 8 Steps to $8 Billion
# 5 Add Sex Appeal
“A retinal security front end for iPhones - It’s the
security mobile users need to convince corporations to let
them behind the firewalls.”
Anthony Rizzo, VC

8. 8 Steps to $8 Billion
#6 Appear Substantial
“So they’re paralyzed by fear, uncertainty and doubt? . . .
Fix the reason prospects are delaying. . . Who has lots of
clients and revenues, but is also in trouble?”
Anthony Rizzo, VC

9. 8 Steps to $8 Billion
#7 Lipstick / Staging for a sale
“Now if you had a house to sell, you would stage it. For a
tech firm we dress it up. We apply the lipstick, so it
sizzles. . . Layer three will be massaging the numbers just
a wee bit.”
Anthony Rizzo, VC

10. 8 Steps to $8 Billion
#8 Contingency Plan
“You never want a loose end out there that just might
testify against you.”
Anthony Rizzo, VC

11. For details read “The Start-up”
Available on Amazon
www.amazon.com/dp/0991375602
Paperback ISBN: 978-0-9913756-0-8
eBook ISBN: 978-0-9913756-1-5