1. Essentials of Tourism Destination Management

2. Raúl Revuelta, Ph.D.; MHRM; Q&EM
Director of Tourism Studies
Director of Extracurricular Activities
raul.revuelta@ie.edu
Tourism Consultant
Ski Paradise Editor
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4. Essentials of Tourism Destination Management
Ski & Mountain Resorts
Seminar’s Learning Resources
1. Radio & TV Podcasts
2. TV Series (Mad Men, South Park, …)
3. Case Studies (from inside & outside the Industry)
4. Workshops
5. Online resources: websites, videos, etc.
6. Articles & Books
Essentials of Tourism Destination Management

5. Essentials of Tourism Destination Management
Seminar’s Methodology
1. Lectures
2. Focus Point Discussions
3. Case Analysis
4. Workshops
5. Group Presentations
6. Individual Presentations
Essentials of Tourism Destination Management

6. Let’s Take Off
Essentials of Tourism Destination Management

7. 1. An Introduction to Destination Management
1.1.- Defining a Tourism Destination
1.2.- The Basic Elements of the Tourist Destination
1.3.- Defining Destination Management
1.4.- Why Does the Destination Have to be “Managed”?
1.5.- The Customer Journey
Essentials of Tourism Destination Management

8.  Tourism is the world's largest industry.
 Today, the business volume of tourism equals or even surpasses that of oil
exports, food products or automobiles.
 Tourism has experienced continued growth and deepening diversification to
become one of the fastest growing economic sectors in the world.
 This growth goes hand in hand with an increasing diversification and
competition among destinations.
Essentials of Tourism Destination Management

9. Key numbers:
 The contribution of tourism to economic activity worldwide is estimated at some
5%. Tourism's contribution to employment tends to be slightly higher relatively and is
estimated in the order of 6-7% of the overall number of jobs worldwide (direct and indirect).
 From 1950 to 2010, international tourism arrivals expanded at an annual rate of 6.2%,
growing from 25 million to 940 million.
 The income generated by these arrivals grew at an even stronger rate reaching
around US$ 919 billion (€ 693 billion) in 2010.
Source: UNWTO
Essentials of Tourism Destination Management

10. Key numbers:
 While in 1950 the top 15 destinations absorbed 88% of international arrivals, in 1970 the
proportion was 75% and 55% in 2010, reflecting the emergence of new destinations, many
of them in developing countries.
 As growth has been particularly fast in the world's emerging regions, the share in
international tourist arrivals received by emerging and developing countries has steadily
risen, from 32% in 1990 to 47% in 2010.
 International tourist arrivals grew by nearly 7% in 2010 to 940 million;
Source: UNWTO
Essentials of Tourism Destination Management

11. Destination management is a subject of growing importance
as destinations compete to provide the highest quality of experience for visitors…
Source: Vail Resorts
Essentials of Tourism Destination Management

12. …and to manage the impacts of tourism on host communities...
Essentials of Tourism Destination Management

13. …and environments.
Essentials of Tourism Destination Management

14. To avoid things like this…
Essentials of Tourism Destination Management

15. …or this…
Essentials of Tourism Destination Management

16. Reactions to hosting tourists vary enormously from place to place…
Essentials of Tourism Destination Management

17. From lingering resentment towards outsiders…
Essentials of Tourism Destination Management

18. To an almost obsessive hunger for visitors…
Essentials of Tourism Destination Management

19. Focus Point: Living with Tourists
BBC presenter Ros Atkins looks at attitudes to tourism in Cornwall, England and the Caribbean nations
of Trinidad and Tobago and The Bahamas.
Essentials of Tourism Destination Management

20. Focus Point: Living with Tourists
Cornwall
Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is
bordered to the north and west by the Celtic Sea, a part of the Atlantic Ocean, to the south by the
English Channel, and to the east by the county of Devon, over the River Tamar.
Cornwall has a population of 537,400, and covers an area of 3,563 km2 .
The administrative centre and only city is Truro.
Source: Wikipedia
Essentials of Tourism Destination Management

21. Focus Point: Living with Tourists
Cornwall
Tourism is estimated to contribute up to 24% of Cornwall's gross domestic product (GDP). Cornwall's
unique culture, spectacular landscape and mild climate make it a popular tourist destination.
Surrounded on three sides by the English Channel and Celtic Sea, Cornwall has many miles of beaches
and cliffs; the South West Coast Path follows a complete circuit of both coasts. Other tourist
attractions include moorland, country gardens, museums, historic and prehistoric sites, and wooded
valleys. Five million tourists visit Cornwall each year, mostly drawn from within the UK. Visitors to
Cornwall are served by airports at Newquay and Plymouth. Nightsleeper and daily rail services run
between Cornwall, London and other regions of the UK.
Visit Cornwall
Source: Wikipedia
Essentials of Tourism Destination Management

22. Essentials of Tourism Destination Management

23. Focus Point: Living with Tourists
The Bahamas
The Bahamas, officially the Commonwealth of the Bahamas, is a nation consisting of 29 islands, 661
cays, and 2,387 islets (rocks). It is located in the Atlantic Ocean north of Cuba and Hispaniola
(Dominican Republic and Haiti), northwest of the Turks and Caicos Islands, and southeast of the United
States (nearest to the state of Florida). Its land area is 13,939 km2, with a population of 353,658. Its
capital is Nassau.
Source: Wikipedia
Essentials of Tourism Destination Management

24. Focus Point: Living with Tourists
The Bahamas
One of the most prosperous countries in the Caribbean region, The Bahamas relies on tourism to
generate most of its economic activity. Tourism as an industry not only accounts for over 60 percent of
the Bahamian GDP, but provides jobs for more than half the country's workforce. In 2008 4.6 million
tourists visited The Bahamas, 85% from the United States.
After tourism, the next most important economic sector is financial services, accounting for some 15
percent of GDP.
Explore The Islands of The Bahamas
Source: Wikipedia
Essentials of Tourism Destination Management

25. Essentials of Tourism Destination Management

26. Hotel Atlantis a Kerzner International Resorts Property
Essentials of Tourism Destination Management

27. Essentials of Tourism Destination Management

28. Focus Point: Living with Tourists
Trinidad and Tobago
The Republic of Trinidad and Tobago is an archipelagic state in the southern Caribbean, lying just off
the coast of northeastern Venezuela and south of Grenada in the Lesser Antilles. It shares maritime
boundaries with other nations including Barbados to the northeast, Guyana to the southeast, and
Venezuela to the south and west.
The country covers an area 5,128 square kilometres with a population of 1,227,505 and consists of
two main islands, Trinidad and Tobago, and numerous smaller landforms. Trinidad is the larger and
more populous of the main islands, comprising about 94% of the total area and 96% of the total
population of the country.
Source: Wikipedia
Essentials of Tourism Destination Management

29. Focus Point: Living with Tourists
Trinidad and Tobago
Unlike most of the English-speaking Caribbean, Trinidad and Tobago's economy is primarily industrial,
with an emphasis on oil and gas (40% GDP).
Tourism and manufacturing are also important to the local economy (5% GDP). Tourism is a growing
sector, although not proportionately as important as in many other Caribbean islands.
In 2008 437,279 tourists visited Trinidad and Tobago, 44% from the United States, 12% from Canada,
and 10% from UK.
Trinidad & Tobago
Source: Wikipedia
Essentials of Tourism Destination Management