1. HubSpot
Inbound Marketing Software

2. Inbound
# Marketing
&
HubSpot

3. The way buyers discover &
research products has
fundamentally changed
44% of direct mail is never opened
86% skip TV commercials
91% unsubscribe from emails
200million say “Do Not Call”

4. It’s time to transform your
marketing into something people
LOVE
Get Found Online:
Create valuable website
pages, blog articles and
social media messages
optimized to drive
qualified leads to
your site.
Your

5. It’s time to transform your
marketing into something people
LOVE
Get Found Online: Understand Your
Create valuable website Buyers:
pages, blog articles and Personalize your
social media messages marketing through a
optimized to drive deep understanding of
qualified leads to their needs to pull leads
your site. through your sales
funnel faster.

6. Context allows you to marry the
buyer to the right content at the
right time
does an exceptional job at this with its recommendation engine. . .
Brian Halligan
HubSpot CEO
Dharmesh Shah
HubSpot CTO

7. Context allows you to marry the
buyer to the right content at the
right time
. . . and now you can too with
Optimized site pages, blog articles, landing
pages, and social media messages
Dynamic content that displays based on
interests, contact information or buying stage
Automated marketing emails and triggered
workflows
Your Prospects
Personalized, beautiful email marketing
messages
Powerful list segmentation to target your
prospects
Robust reporting and analytics to make data-
driven decisions

8. A brief history on HubSpot
Named #2 Fastest Growing
Software Company
Acquires 7,500+
5,961
$32million in funding
3,855
Number of
HubSpot HubSpot
founded 1,150
Customers
317
3 48
2006 2007 2008 2009 2010 2011 2012

9. # Software
Overview

10. Keywords
Discover which keywords will bring the best organic traffic to your site and
analyze your paid search campaigns.
• Track which
keywords drive
the best visitors &
leads
• View
difficulty, current
rank and search
volume
• Get
recommendations
for low-hanging
fruit
• Compare your
rankings to
competitors

11. Website Management
Take control of your website with HubSpot's integrated website management
solution.
• Build optimized
pages for your
site without a
developer
• Edit pages easily
with our
WYSIWYG editor
• Choose from
multiple templates
• Integrate with
your
CTAs, contacts
and social media
accounts easily
*Website Management is required with HubSpot Basi

12. Blogging
Create long-lasting marketing assets by publishing blog articles optimized to
get found and generate leads.
• Create content to
develop your
thought leadership
and get found
online
• View detailed
recommendations
for improving your
content as you
type
• Automatically
publish to your
social media
accounts

13. Page Performance
View recommendations in key SEO areas for optimizing your pages and
generating quality inbound links.
• See detailed SEO
reports for each of
your pages
• Receive specific
recommendations
for improving your
pages
• View metrics on
views ranked
keywords, inboun
d links, clicks, and
social media

14. Prospects
Identify which companies are visiting your site, what they’re viewing and how
frequently even before they fill out a form.
• Drill-down into
specific
content, people
and timeline
reports
• Receive daily visit
reports to share
with your team
• Create filters to
see only certain
companies
HubSpot Professional
Only
HubSpot Enterprise Only

15. Call To Action
Build professional CTAs in minutes to convert your visitors into leads, complete
with A/B testing.
• Build CTAs or
upload your own
custom images
• Display CTAs on
your pages, blog
posts and emails
• Display Smart
CTAs based on
contact properties
• A/B test and track
results
HubSpot Professional
Only
HubSpot Enterprise Only

16. Landing Pages
Capture inbound leads through your website with landing pages that are easy
to customize, A/B test, and track.
• Build optimized
landing pages in
minutes without a
developer
• Choose from
multiple templates
• View detailed
conversion
analytics
• Integrate with
your
CTAs, contacts
and social media
accounts easily
• A/B test and track
results
HubSpot Enterprise Only

17. Forms
Collect valuable information on your leads for
segmentation, personalization, and follow up by your sales team.
• Build optimized
forms with custom
fields for
collecting data on
your leads
• Hide fields if data
has been
captured
previously
• Set new lead
notifications
• Embed forms on
any page
• Sync your data
with your CRM
HubSpot Professional
Only
HubSpot Enterprise Only

18. Contacts Database
Manage all of your contacts and leads in one, centralized database complete
with robust profiles containing website, email, and social media history.
• View detailed
information on
your
leads, including
engagement
history
• Integrate this data
with your existing
CRM
• Create custom
lead scoring
• Receive lead
re-visit notification
HubSpot Professional
Only
HubSpot Enterprise Only

19. List Management
Target your leads by segmenting based on information they’ve given you and
how they’ve engaged with you for truly personalized marketing.
• Segment your
leads based on
contact and
engagement
information
• Create static and
dynamic lists
• Use your lists
across HubSpot
apps
• Choose which
leads get synced
to Salesforce
HubSpot Professional
Only
HubSpot Enterprise Only

20. Email Marketing
Send personalized, beautiful emails that your prospects will look forward to
receiving and measure which messages are most effective.
• Personalize your
message, sender,
and subject lines
• View detailed
email engagement
analytics by
individual contact
• Choose from a
variety of pre-
tested templates
• Optimize your
content for search
engines and
social media
sharing

21. Workflows Automation
Trigger email messages and activities within your contact records, CRM or
other 3rd party software to automate your marketing strategies.
• Trigger
emails, actions in
your Contacts
database &
webhooks
• Create custom
lead scoring
• Move leads easily
to different
workflows and
lists
• View detailed
engagement data
HubSpot Professional
Only
HubSpot Enterprise Only

22. Marketing Dashboard
See a snapshot of your marketing performance for your key metrics over time
and receive important HubSpot notifications.
• Compare this
month’s progress
on key metrics to
last month, 3-
month average or
this month last
year
• Get helpful
recommendations
for improving your
marketing
• Access your
HubSpot apps
and marketplace

23. Sources
Analyze which of your marketing activities are driving the highest ROI in terms
of visits, leads, and customers.
• Track how your
marketing is
performing in
terms of
visitors, leads &
customers
• Measure the ROI
of your marketing
campaigns
• Drill into detailed
reports on your
performance
• Compare the
effectiveness of
your marketing
channels

24. Conversion Assists
Understand which content on your site is most effective for helping visitors
become leads and customers.
• View which pages
are influential in
driving lead and
customer
conversions
• Filter to see your
website
pages, blog posts
or landing pages
• Learn what
content to use to
nurture your
prospects through
the sales funnel

25. Event Analytics
Track visitor activity on specific events on your site with detailed reports on
visitor history and progression.
• Create custom
events to track
activities on and
off your site
• Integrate with
your 3rd party
sites like Twitter
and ZenDesk
• View Lifecycle
reports to see first
touch, last touch
and assists
reports for your
events
HubSpot Enterprise Only

26. Competitor Analysis
Compare how your marketing performance stacks up to your competitors’ on
key metrics over time.
• Add up to 10
competitors to
track and
compare
• View detailed
Marketing Grader
reports to
measure your
marketing
• Track your
progress over
time across key
metrics
• Drill-down into
what’s causing
fluctuations in
marketing
performance

27. Salesforce Integration
Maximize the power of HubSpot for your sales team through our out-of-the-box
integration with Salesforce
• Pass valuable
lead intelligence
to your sales team
effortlessly
• Edit lead
information in
HubSpot or
Salesforce to
keep your data in
sync
• Close the loop
between
marketing and
sales data
HubSpot Professional
Only
HubSpot Enterprise Only

28. HubSpot Marketplace
Find HubSpot-certified partners and apps to help you with content
creation, design, social media, and integrations.
Hire Service Professionals
• View over 100 HubSpot Certified Partners
• Get help with projects of any size
• See ratings, reviews and samples to help
you decide who’s best for you
Add Apps & Integrations • View over 100
HubSpot Certified
• View over 60 3rd-party applications
Partners
• Find apps to help you with content
• See
creation, marketing analytics, and
ratings, reviews
SEO
and samples for
• Download common CRM integrations
each
• Get as little or as
much help as you
need with different
Get Themes & Templates aspects of
• View custom templates for inbound marketing
email, landing pages, and site
pages
• Get templates designed by
HubSpot-certified partners
• Download designs and get started
immediately

29. HubSpot APIs
Connect HubSpot with your existing systems through our developer
APIs, complete with live documentation, forums, and developer blog.
• Integrate HubSpot
using our APIs
• Get sample code
for different
development
languages
• Get help through
our developer
forum, blog, and
documentation
library
. . . plus many, many more.
HubSpot Professional
Only
HubSpot Enterprise Only

30. HubSpot Training & Consulting
Access our world-class team of consultants, training resources, and support
engineers to ensure your ongoing success.
• Attend group or
one-on-one
consulting
sessions based
on your HubSpot
package
• Access our help
documentation
library and
customer forums
• Work with a
dedicated support
rep to get you set
up on HubSpot
HubSpot Professional
Only
HubSpot Enterprise Only

31. HubSpot Support
Talk with a HubSpot Support rep by phone or online to get the technical
assistance that you need.
• Get connected
with a
helpful, knowledg
eable support rep
based out of our
Cambridge, MA
office
• Use live chat
directly in the
HubSpot app
• Access screen
sharing to get
your issue
resolved quickly

32. We’re here to help you succeed
with inbound marketing.

33. What is HubSpot?
FTWARE + METHODOLOGY +TRAINING, NO IT REQUIRE
Get Traffic
Create blog content, search engine optimize (SEO)
your content, and promote it on social media sites.
Get Leads Place calls-to-action throughout your website to drive
visitors to landing pages with forms. Visitors fill out the
forms to get whatever you’re offering and become leads.
Get
Send your leads automated emails to drive them along your
Customers buying cycle. Provide your sales team with lead intelligence
so they can make more effective sales calls.
Analyze Analyze the success of your marketing campaigns, and
determine which areas need further optimizations for future
success.

34. HubSpot All-In-One Marketing
Campaigns
n
Offer
Y
Analyze
F
Landing
Page
CONTACT
w
Social
S M Email
Media
f t
Lead
Blog Nurturing