Presentation of social media metrics for Fall 2021 period.

1. Social Media
Metrics
• Facebook | Twitter |
Instagram

2. Facebook
Key Metrics for Facebook

3. The number of likes your Facebook Pages have at any moment
Fans
Facebook Overview Apr 30 – Aug 31 20
7.4K Fans

4. Fans
Facebook Overview
The number of likes your Facebook Pages have at any moment
6419
6619
6819
7019
7219
7419
Apr 30 – Aug 31 20

5. 7.9K engagements
The total number of interactions (reactions, comments, and shares) received by your Pages’ posts as well
as by other posts on Facebook that mention your Pages (that is, reactions to user check-ins, event
responses, mentions, likes of your Pages, and more)
Engagement
Facebook Overview Apr 30 – Aug 31 20

6. Engagement > Type
Facebook Overview
The total number of interactions (reactions, comments, and shares) received by your Pages’ posts as well
as by other posts on Facebook that mention your Pages (that is, reactions to user check-ins, event
responses, mentions, likes of your Pages, and more)
0
100
200
300
400
500
May
01
May
04
May
07
May
10
May
13
May
16
May
19
May
22
May
25
May
28
May
31
Jun
03
Jun
06
Jun
09
Jun
12
Jun
15
Jun
18
Jun
21
Jun
24
Jun
27
Jun
30
Jul
03
Jul
06
Jul
09
Jul
12
Jul
15
Jul
18
Jul
21
Jul
24
Jul
27
Jul
30
Aug
02
Aug
05
Aug
08
Aug
11
Aug
14
Aug
17
Aug
20
Aug
23
Aug
26
Aug
29
Reactions
Shares
Comments

7. 263 clicks in 2021
from 861
The number of clicks on all Ow.ly links included in the posts published during the selected date range
Traffic
263

8. Traffic
Facebook Overview
The number of clicks on all Ow.ly links included in the posts published during the selected date range
0
10
20
30
40
50
60
70
80
90

9. Twitter
Key Metrics for Twitter

10. The number of tweets published from your Twitter accounts, including replies
Tweets
Twitter Overview May 01 - Aug 31, 20
149 Tweets from
71 Tweets in 2020

11. Tweets
Twitter Overview
The number of tweets published from your Twitter accounts, including replies
0
1
2
3
4
5
6
May 01 - Aug 31, 20

12. The number of people following your Twitter accounts
Followers
Twitter Overview May 01 - Aug 31, 20
1.5K
Followers

13. Followers
Twitter Overview
The number of people following your Twitter accounts
1499
1504
1509
1514
1519
1524
May 01 - Aug 31, 20

14. The total number of interactions (retweets, replies, and likes) received for the tweets published in the
selected time frame
315
Engagement
May 01 - Aug 31, 20
Twitter Overview engagements
316 Engagements
+18.4% from 266 in 2020

15. Engagement > Type
Twitter Overview
The total number of interactions (retweets, replies, and likes) received for the tweets published in the
selected time frame
0
2
4
6
8
10
12
14
16
May
01
May
04
May
07
May
10
May
13
May
16
May
19
May
22
May
25
May
28
May
31
Jun
03
Jun
06
Jun
09
Jun
12
Jun
15
Jun
18
Jun
21
Jun
24
Jun
27
Jun
30
Jul
03
Jul
06
Jul
09
Jul
12
Jul
15
Jul
18
Jul
21
Jul
24
Jul
27
Jul
30
Aug
02
Aug
05
Aug
08
Aug
11
Aug
14
Aug
17
Aug
20
Aug
23
Aug
26
Aug
29
Likes
Retweets
Replies
May 01 - Aug 31, 20

16. The number of clicks on all Ow.ly links and vanity URLs included in the tweets published during the
selected date range
23
Traffic
May 01 - Aug 31, 20
Twitter Overview clicks
23 Clicks
-85.3% from 156 in 2020

17. Traffic
Twitter Overview
The number of clicks on all Ow.ly links and vanity URLs included in the tweets published during the
selected date range
0
1
2
3
4
5
6
7
May 01 - Aug 31, 20