The internet is changing the alphabet. 'A' used to be for Apple now it's for Amazon. Who dominates this new alphabet, who is so important they're searched for or spend so much they are top ranked?

2. When we were young,
A was for:

3. and
E was for:

4. In today’s digital world
A is for …

5. you probably guessed

6. What about E?

7. pachyderm-free … why?

8. Probably because of one
of the most powerful forces
on the internet:
Google instant.

9. If this is how the new
alphabet starts,
how does it continue?
To avoid the browser history affecting search results, single letter searches
were carried out on ww.google.co.uk using Google Chrome incognito just
after Cyber Monday, and before that in August at the height of the holiday
season, noting Google instant’s suggestions.

10. B was ever so British

11. BBC News
BBC Sport
BBC
BBC Weather

12. What about the rest?
C was a little less obvious.

13. … and Calculator,
are the British dyscalculic?

14. So which organisations
are either so important,
or invest so much in
their internet presence
to secure a place in the
21st century alphabet?

15. Retailers dominated in early December capturing
over 40% of the British 21st Century Alphabet
Retail - fashion
Retail - other
Internet service
Information service
News
Web query
Financial Services
Celebrity
Fast food
Other
Telecoms
Social media
Entertainment
Leisure
Travel

16. The 21st Century alphabet
is constantly changing.

17. Back in August Travel, Entertainment and Leisure
reflected the holiday season. Retail was still strong
at 25% but some way short of December’s 40%
Retail - fashion
Retail - other
Internet service
Information service
News
Financial Services
Celebrity
Fast food
Other
Telecoms
Social media
Entertainment
Leisure
Travel

18. There were a few
surprises and quirks.

19. In August there was an upset, the BBC
lost two of its four ‘B’ slots.
The top slot to BA, not so surprising
in the holiday season and the other …

20. … to ‘B’, a range
of vegan makeup

21. Why ‘M&S’ in August,
but ‘Marks and Spencer’
in December?

22. I’m a celebrity and X factor
featured, but no Strictly.
The gap between viewer
and surfer demographics?
Who other than Kim Kardashian
could capture ‘K’ in December?
There was also a digital epitaph;
‘C’ sadly was Cilla’s in August.

23. Between Christmas and New Year,
Boots the chemist secured a ‘B’ spot.
No doubt indicating the nation’s need to
address the excesses of Christmas?

24. Choose a letter,
see what you can guess
before going to the full list
on the next slide.

25. The complete lists
Amazon uk
Amazon
Argos
ASDA
BBC News
BBC Sport
BBC
BBC weather
Currys
Cex
Cineworld
Calculator
Daily Mail
Debenhams
Dunelm
Dominos
ebay
ebay uk
Easyjet
ee
Facebook
Football scores
Friv
Fantasy football
Google
Gmail
Google maps
Gumtree
Hotmail
Halifax
H&M
HSBC
Ikea
ITV player
I’m a celebrity 2015
Instagram
John Lewis
JD sport
Just Eat
Justin Bieber
Kim Kardashian
Kylie Jenner
Krampus
KFC
Lloyds
Lottery
Lotto results
Lotto
Maps
Marks and Spencer
Matalan
Missguided (womens clothing)
New Look
Nasty Gal
Next
Nike
Office
Oasis
Outlook
Office 365
Pretty Little Thing
Primark
PayPal
Pinterest
Quidco
QVC
QVC UK
Quiz
River Island
Republic
Romwe
Ryanair
Superdrug
Schuh
Select
Size guide
TopShop
Twitter
TK Maxx
Tumblr
Urban Outfitters
Unidays (discounts for students)
Universal Jobmatch
UCAS
Very
Virgin Media
Vans
Vodafone
Warehouse
Weather
Watch Series
Wickes
X Factor
Xbox one
XE
XBOX
YouTube
Yahoo mail
Yahoo
YouTube converter
Zara
Zoopla
Zavvi
Zalando
Amazon
Argos
Amazon uk
Asda
B (a vegan makeup brand)
BBC News
BBC
BA
Cilla Black (she had died a few
days earlier)
Currys
Cex (buys and sells phones
DVDs and more)
Calculator
Daily Mail
Debenhams
Dollars to Pounds
Digital Spy
eBay
EE
eBay UK
Envirophone (buys and sells
mobile phones)
Fonebank
Facebook
Freemans
First direct
Gumtree
Google
Giffgaff
Game
HMV
Hotukdeals (voucher codes)
Halifax
Hotmail
ITV player
IKEA
iPLayer
IKEA UK
John Lewis
JD Sports
Just eat
Jobcentre plus
Kiddicare
KFC
Katie Price
Kixkstarter
Lloyds (banks and the insurance
market, for Lloyds Chemists
search for just that)
Lottery
Littlewoods
Liverpool Echo
M&S
Matalan
MBNA
Met office
NatWest
Nationwide
Next
National Rail
On the beach (cheap holidays)
Ocado
Owners direct
Outlook
Premier Inn
Package holidays
Park resorts
Postcode finder
Quidco
QVC
Quiz
Qatar airways
Rightmove
Ryanair
River Island
Royal albatross modern (Hotel in
Sharm el Sheik)
Sea gardens sharm
Sunmaster
Sharm grand plaza resort
Skyscanner
Thomson
Thomas Cook
Travel Republic
Tamra beach resort
UK top 40
UCAS
Urban outfitters
Under the sea (Disney film)
Very (fashion)
Vue
Virgin media
Virgin
Wilkinsons
Wallis
Warehouse
Wickes
xBox
Xe (currency and exchange rates)
Xmovies8 (films … no not that
sort)
Xbox live
YouTube
Yahoo
Yodel
Yahoo mail
Zara
Zoopla
Zara home
Zoolander (quite the worst film
I’ve ever watched best
avoided!)
December 2015 August 2015

26. Conclusion
If you are thinking of taking on
the majors ‒ be they celebs,
internet giants or even vegans ‒
consider starting your venture’s
name with P, S or T. No one
held these letters in both August
and December.

27. Pictures courtesy of Microsoft clip art, Wikimedia and others.
Improve your
sales performance
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28. P.S. this is where it
all started:
Simon Cowell annoys me!
Every time I sign off a text those smart
folk at Samsung tempt me to
impersonate the second most annoying
Briton after Piers Morgan.