Parking Finder is a new app that uses GPS and camera technology to help drivers find available parking spots near their destination. It aims to save users time by providing instant information on parking availability and recommendations on travel options. The app is free with some premium features available for a low fee. It seeks partnerships with parking lots and malls to promote mutual benefits and share parking data. Marketing strategies include an initial focus on social media and partnerships to build the brand and customer base.

2. ARE YOU HAVING
TROUBLE FINDING
PARKING SPOTS?

3. Well, You could try these strategies!
Umm, But wait! The world won’t be sooo
kind after all.

4. All your parking trouble is about to
come to an end!

5. Introducing, our new App
PARKING-FINDER

6. TABLE OF CONTENTS
• Executive Summary
• Situation Analysis
• Goal
• Strategy
• Tactics
• Implementation

8. Traffic finder aims at solving all vehicle
parking issues by providing instant
information about the parking spots available
near the destination.

9. MISSION
Our mission is to provide parking options to our customers
and help them save time while parking in crowded places.
We also aim to help our customers to make a decision
whether to travel by a bike, car or public transport based on
the parking scenarios near their destination.

10. • We also provide additional features such as parking
dimensions and measurements and probability
equations determining which parking spot is likely to get
empty sooner than the rest.
• Other features include traffic density heat maps and
voice guide.
PARKING
FINDER

11. VISION
Our vision is to be a global leader in macroscopic
GPS analysis and parking spot finder.

12. SITUATION ANALYSIS

13. COMPANY
OVERVIEW
• Based on preliminary market research the idea of
Parking Finder has been well received and marketing will
be critical to develop brand awareness as well as
customer base.
• The company offers a platform for drivers of
personalized vehicles to over-look the situation of
parking areas near their destination and find parking
spots by the ease of an application, to avoid chaos in
parking areas.

14. MARKET
OVERVIEW
• Traffic Finder is a new to the market app with a
completely new concept.
• It is available on google play store.
• The target market is almost all the people who travel by
private vehicles such as cars, motorbikes etc.
• Use of GPS and security web camera technology.
• Minimal response time.
• Smart scale measurements and voice assistant.

16. STRENGTHS
• New to the market
• Easy to use product
• Reliable
• Cost-efficient
• Time saver
• Helps in decision making

17. WEAKNESSES
• Capital costs for strong
penetration.
• Lack of brand equity
• New software

18. OPPORTUNITIES
• Collaborations with other GPS operated apps.
• Building an API that can be used in other apps.
• Can grow high because of the wide target
market.

19. THREATS
• Not very popular in the
beginning
• Competition from other
apps such as ‘Waze’.
• Low budget

20. • Best quality service and user interface
• Create a brand image
• Maximize sales and generate revenue
• Create consumer trust

23. Value Proposition
Common people will see this app as a helper in decision
making (whether to ride a bike or a car or neither , to the
destination). They will also see this app as a time saver
due to its quick response time and fast technology used in
searching parking spots for the required vehicle. One who
gets benefited from the app will become a permanent
customer of the app, also becoming a marketing epicentre
for the future.

24. Marketing
Mix(Communication)
• The app is surely one of its kind, due to a macroscopic
street view using GPS and security cam technology.
• The mall parking associations and other public parking
lots will be personally met by the founders to collaborate
on this helpful venture.
• The promotion will be done mainly by digital marketing
techniques and banners, target customers will be drivers
who suffer from the everyday hastle of parking spots.

25. TACTICS

26. NAME & LOGO
PARKING
FINDER

27. PRICING
• Most of the application features will be free of cost,
available on the google play store.
• The premium version of the app will cost 1.5 USD which
is pretty reasonable according to the features it is
providing.
• The premium version of the app will have additional
features such as measurements, trackers and Probability
scenarios of parking positions.

28. INCENTIVES
To Customers –
• We can provide a reasonable discount on parking tickets
after a tie-up with the parking companies in mall
basements and other public parking associations.
• Referring to other contacts gives additional discounts on
the premium version of the app.

29. To Collaborators -
• Publicity of the collaborator’s company via the app.
• Provide the premium version of the app for free.
• Target collaborations are mall basement parking
companies, municipal corporation parking lots.
Hence giving them assurance of continuous flow of
traffic to their parking lots via the app.

30. COMMUNICATION
• Initially through social networking platforms such as
Facebook, twitter , instagram and blogs.
• Later through television, magazines, brand
ambassadors.

31. DISTRIBUTION
• The app will be available on any web browser ,
google play store as well as Apple store.

32. IMPLEMENTATION

33. Processes Involved:
• App Development
• Company registration
• Hiring interns , marketers, accountants
• Advertising(Social Media, banners)
• Final launch

35. Innovation & Market
Research
• Invest in R&D in order to keep up with the need
of innovations and the customers.
• Satisfying collaborators at all times.
• Assign different people for different tasks for
consistency

37. DISCLAIMER
THIS MARKETING PLAN WAS COMPILED
IN MARKETING MANAGEMENT
INTERNSHIP COURSE UNDER THE
GUIDANCE OF PROF. SAMEER MATHUR(IIM Lucknow)
• By – Simarpreet Singh Chawla
• Thapar University(2nd Year)