Presentation on integrating email with social networks - a process called "share-to-social." From a Webinar with Penton Media, the presentation outlines 6 keys to sucessfully integrating email and social networks.
29. Why Education is Key Despite growth, “sharing” is still early Different levels of social adoption Sharing features/networks can differ in approaches
49. Test – What’s Working/Not Working Copy/Offers Link Style/Layout/Location Broad versus Narrow Focus Messages Viral-Only Messages High-Value Sharers…
50. Identify Key Influencers Identify recipientswho shared yourmessage Create lists of key influencers Target them with future offers andincentives
51. How to Measure Success Process Email share click-through rate Network opens/rate Network clicks/rate Performance by network Who is sharing – influencer rates Output New subscribers Additional reach Conversions/revenue
53. Key Takeaways Narrow your network focus Make it easy to share Determine what your subscribers find most ‘Shareworthy’ Identify and reward your key influencers Test everything and don’t be afraid to fail
54. Resources Emails Gone Viral, Social Sharing Benchmark Study Whitepaper, Email Marketing Goes Social Silverpop Email Marketing Resources
National Express did 3 important things with this email..Firstly - it was a compelling offerSecondly – there wasn’t huge amounts of confusion around the message being sharedFinally – they made it easy and explained what the links were for those unfamililar with the concept
B2B Marketing emailB2B email marketing and social
Best of all, users can create a list of the recipients who shared the email to Social Network. These Influencers are especially valuable to marketers, and in a few clicks they can be identified in a list. That list can be used to easily target this valuable group with special offers or special communications that will harness their value.