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Social Enterprise at CEBIT 2009

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Laurel Papworth
Laurel Papworth

My presentation at CeBIT Sydney 2009 Future of Enterprise. In two parts. The first was to introduce Oracle and Citrix Online, the second was me playing with building a company from scratch from resources in the cloud. Funding, HR, Open Outsourcing, and so on. Not a long presentation, but fun to do! :)

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CEBIT 2009 SOCIAL ENTERPRISE PHOTO:TECHMARKETING © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Social Web Workshop Audit How many of you... © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 OSIRRA.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Social Web Workshop Part One Right Here, Right Now Opportunity or Challenge? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICS® SURVEY, Q2 2008 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Social Media Workshop 21.5 Million Australians 8 Million over 18 y.o. 5 Million Actives © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 Marketing 88% of marketers are using social media to market their businesses, but 72% have only been doing so for a few months or less; 81% of all marketers indicated that the No. 1 advantage is generating exposure for the business,followed by increasing traffic and building new business partnerships; © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Already Using... •Google Docs, Open Office to share files •Twitter to communicate status, and ask questions •PBWiki or MediaWiki to share documents •Facebook as directory pages and staff alumni •Delicious to share intranet pages DION HINCHCLIFFE
Social Media Workshop The CEO of Zappos, Tony Hsieh, uses social extensively and now has 300 customer service reps at the company on Twitter TEXT © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Innovation Another silo or company wide?
CEBIT 2009 HUTCH CARPENTER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 MARC ANDREESON’S BLOG © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 I.T & INNNOVATION FORRESTER 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
THE BEST OPEN SOURCE CREATIVE TOOLS Compiled by Gary Hayes and Laurel Papworth COLLABORATIVE OPEN SOURCE PUBLISHING CONFERENCING, MEDIA (FREE TO USE) PROJECT/ OPEN SOURCE FORUMS AND CREATIVE TOOLS KNOWLEDGE TOOLS MEETING MANAGEMENT TOOLS CREATIVE EDUCATION OPEN SOURCE TOOLS
Social Web Workshop Part Two Embracing The Social Enterprise © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 SOCIAL ARCHITECTURE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 Funding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 Funding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 SAME THING, ON WEB Financials © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 Customer Service © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 ADAPTED FOR ENTERPRISE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 STAFF GUIDELINES © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 Sales © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, $$$$$ transactions up 84 % annually. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 eBay API Submit items for listing on eBay Get the current list of eBay categories View information about items listed on eBay Get high bidder information for items you are selling Retrieve lists of items a particular user is currently selling through eBay Retrieve lists of items a particular user has bid on Display eBay listings on other sites Leave feedback about other users at the conclusion of a commerce transaction © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 PROJECT MANAGEMENT Project Management © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 OPEN OUTSOURCING HR Recruitment © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009 LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm

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Social Enterprise at CEBIT 2009

  • 1. CEBIT 2009 SOCIAL ENTERPRISE PHOTO:TECHMARKETING © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 2. Social Web Workshop Audit How many of you... © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 3. CEBIT 2009 OSIRRA.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 4. Social Web Workshop Part One Right Here, Right Now Opportunity or Challenge? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 5. CEBIT 2009 SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICS® SURVEY, Q2 2008 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 6. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 7. Social Media Workshop 21.5 Million Australians 8 Million over 18 y.o. 5 Million Actives © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 8. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 9. CEBIT 2009 Marketing 88% of marketers are using social media to market their businesses, but 72% have only been doing so for a few months or less; 81% of all marketers indicated that the No. 1 advantage is generating exposure for the business,followed by increasing traffic and building new business partnerships; © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 10. Already Using... •Google Docs, Open Office to share files •Twitter to communicate status, and ask questions •PBWiki or MediaWiki to share documents •Facebook as directory pages and staff alumni •Delicious to share intranet pages DION HINCHCLIFFE
  • 11. Social Media Workshop The CEO of Zappos, Tony Hsieh, uses social extensively and now has 300 customer service reps at the company on Twitter TEXT © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 12. Innovation Another silo or company wide?
  • 13. CEBIT 2009 HUTCH CARPENTER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 14. CEBIT 2009 MARC ANDREESON’S BLOG © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 15. CEBIT 2009 I.T & INNNOVATION FORRESTER 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 16. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 17. THE BEST OPEN SOURCE CREATIVE TOOLS Compiled by Gary Hayes and Laurel Papworth COLLABORATIVE OPEN SOURCE PUBLISHING CONFERENCING, MEDIA (FREE TO USE) PROJECT/ OPEN SOURCE FORUMS AND CREATIVE TOOLS KNOWLEDGE TOOLS MEETING MANAGEMENT TOOLS CREATIVE EDUCATION OPEN SOURCE TOOLS
  • 18. Social Web Workshop Part Two Embracing The Social Enterprise © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 19. CEBIT 2009 SOCIAL ARCHITECTURE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 20. CEBIT 2009 Funding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 21. CEBIT 2009 Funding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 22. CEBIT 2009 SAME THING, ON WEB Financials © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 23. CEBIT 2009 Customer Service © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 24. CEBIT 2009 ADAPTED FOR ENTERPRISE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 25. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 26. CEBIT 2009 STAFF GUIDELINES © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 27. CEBIT 2009 Sales © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 28. CEBIT 2009 eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, $$$$$ transactions up 84 % annually. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 29. CEBIT 2009 eBay API Submit items for listing on eBay Get the current list of eBay categories View information about items listed on eBay Get high bidder information for items you are selling Retrieve lists of items a particular user is currently selling through eBay Retrieve lists of items a particular user has bid on Display eBay listings on other sites Leave feedback about other users at the conclusion of a commerce transaction © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 30. CEBIT 2009 API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 31. CEBIT 2009 PROJECT MANAGEMENT Project Management © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 32. CEBIT 2009 OPEN OUTSOURCING HR Recruitment © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 33. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 34. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 35. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 36. CEBIT 2009 LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm

Editor's Notes