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CEBIT 2009



                                               SOCIAL ENTERPRISE




                                                                                 PHOTO:TECHMARKETING


© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Social Web Workshop




    Audit
    How many of you...



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




                                                                                 OSIRRA.COM



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Social Web Workshop




    Part One
    Right Here, Right Now
    Opportunity or Challenge?


© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009

  SOURCE: FORRESTER RESEARCH & ASIA PACIFIC
      TECHNOGRAPHICS® SURVEY, Q2 2008




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Social Media Workshop




        21.5 Million Australians
                      8 Million over 18 y.o.
                                           5 Million Actives
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




    Marketing
    88% of marketers are using social media to
    market their businesses, but 72% have only been
    doing so for a few months or less;

    81% of all marketers indicated that the No. 1
    advantage is generating exposure for the
    business,followed by increasing traffic and
    building new business partnerships;



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Already Using...
•Google Docs, Open Office
to share files
•Twitter to communicate
status, and ask questions
•PBWiki or MediaWiki to
share documents
•Facebook as directory
pages and staff alumni
•Delicious to share intranet
pages
                               DION HINCHCLIFFE
Social Media Workshop




      The CEO of Zappos,
     Tony Hsieh, uses social
    extensively and now has
     300 customer service
    reps at the company on
             Twitter    TEXT

© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
Innovation
Another silo or company
wide?
CEBIT 2009

                                                                                 HUTCH CARPENTER




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




MARC ANDREESON’S BLOG

 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009



                                                                                 I.T & INNNOVATION




                                                                                  FORRESTER 2009


© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
THE BEST OPEN SOURCE CREATIVE TOOLS
                   Compiled by Gary Hayes and Laurel Papworth


COLLABORATIVE   OPEN SOURCE
 PUBLISHING                                    CONFERENCING,    MEDIA (FREE TO USE)
                 PROJECT/
 OPEN SOURCE                                    FORUMS AND       CREATIVE TOOLS
                KNOWLEDGE
    TOOLS                                         MEETING
                MANAGEMENT
                   TOOLS




                                     CREATIVE
                                  EDUCATION OPEN
                                   SOURCE TOOLS
Social Web Workshop




    Part Two
    Embracing The Social Enterprise



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




                                                                                    SOCIAL
                                                                                 ARCHITECTURE


© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




                                                                                 Funding




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




                                                                                 Funding




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




                                                                            SAME THING, ON WEB




                                                                                 Financials



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




                                                                   Customer Service


© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009



                                                                                 ADAPTED FOR
                                                                                  ENTERPRISE




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




                                                                                   STAFF
                                                                                 GUIDELINES

© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




                                                                                 Sales



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




         eBay:
         25,000 developers with 1,900 certified applications.
         8 billion API requests,
         $$$$$ transactions up 84 % annually.

© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




    eBay API
    Submit items for listing on eBay

    Get the current list of eBay categories

    View information about items listed on eBay

    Get high bidder information for items you are selling

    Retrieve lists of items a particular user is currently selling through eBay

    Retrieve lists of items a particular user has bid on

    Display eBay listings on other sites

    Leave feedback about other users at the conclusion of a commerce
    transaction
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




    API (Sales)
    Salesforce.com: Reported on their blog on Jan 8th
    of this year that over 40% of all of Salesforce.com
    traffic comes from their API.

     Amazon: 140,000 registered developers. Third-party
    sellers = 28% of Amazon’s second-quarter unit
    sales, or $490 million.




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009



                            PROJECT
                          MANAGEMENT




                                               Project
                                             Management


© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009



                                                                                     OPEN
                                                                                  OUTSOURCING




                                                                                 HR Recruitment



© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
CEBIT 2009




    LaurelPapworth.com
    laurel@laurelpapworth.com

    0432684992

    http://slideshare.net/silkcharm

    Twitter @SilkCharm




© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm

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The Social Enterprise

  • 1. CEBIT 2009 SOCIAL ENTERPRISE PHOTO:TECHMARKETING © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 2. Social Web Workshop Audit How many of you... © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 3. CEBIT 2009 OSIRRA.COM © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 4. Social Web Workshop Part One Right Here, Right Now Opportunity or Challenge? © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 5. CEBIT 2009 SOURCE: FORRESTER RESEARCH & ASIA PACIFIC TECHNOGRAPHICS® SURVEY, Q2 2008 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 6. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 7. Social Media Workshop 21.5 Million Australians 8 Million over 18 y.o. 5 Million Actives © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 8. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 9. CEBIT 2009 Marketing 88% of marketers are using social media to market their businesses, but 72% have only been doing so for a few months or less; 81% of all marketers indicated that the No. 1 advantage is generating exposure for the business,followed by increasing traffic and building new business partnerships; © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 10. Already Using... •Google Docs, Open Office to share files •Twitter to communicate status, and ask questions •PBWiki or MediaWiki to share documents •Facebook as directory pages and staff alumni •Delicious to share intranet pages DION HINCHCLIFFE
  • 11. Social Media Workshop The CEO of Zappos, Tony Hsieh, uses social extensively and now has 300 customer service reps at the company on Twitter TEXT © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 12. Innovation Another silo or company wide?
  • 13. CEBIT 2009 HUTCH CARPENTER © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 14. CEBIT 2009 MARC ANDREESON’S BLOG © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 15. CEBIT 2009 I.T & INNNOVATION FORRESTER 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 16. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 17. THE BEST OPEN SOURCE CREATIVE TOOLS Compiled by Gary Hayes and Laurel Papworth COLLABORATIVE OPEN SOURCE PUBLISHING CONFERENCING, MEDIA (FREE TO USE) PROJECT/ OPEN SOURCE FORUMS AND CREATIVE TOOLS KNOWLEDGE TOOLS MEETING MANAGEMENT TOOLS CREATIVE EDUCATION OPEN SOURCE TOOLS
  • 18. Social Web Workshop Part Two Embracing The Social Enterprise © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 19. CEBIT 2009 SOCIAL ARCHITECTURE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 20. CEBIT 2009 Funding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 21. CEBIT 2009 Funding © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 22. CEBIT 2009 SAME THING, ON WEB Financials © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 23. CEBIT 2009 Customer Service © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 24. CEBIT 2009 ADAPTED FOR ENTERPRISE © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 25. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 26. CEBIT 2009 STAFF GUIDELINES © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 27. CEBIT 2009 Sales © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 28. CEBIT 2009 eBay: 25,000 developers with 1,900 certified applications. 8 billion API requests, $$$$$ transactions up 84 % annually. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 29. CEBIT 2009 eBay API Submit items for listing on eBay Get the current list of eBay categories View information about items listed on eBay Get high bidder information for items you are selling Retrieve lists of items a particular user is currently selling through eBay Retrieve lists of items a particular user has bid on Display eBay listings on other sites Leave feedback about other users at the conclusion of a commerce transaction © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 30. CEBIT 2009 API (Sales) Salesforce.com: Reported on their blog on Jan 8th of this year that over 40% of all of Salesforce.com traffic comes from their API. Amazon: 140,000 registered developers. Third-party sellers = 28% of Amazon’s second-quarter unit sales, or $490 million. © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 31. CEBIT 2009 PROJECT MANAGEMENT Project Management © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 32. CEBIT 2009 OPEN OUTSOURCING HR Recruitment © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 33. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 34. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 35. CEBIT 2009 © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm
  • 36. CEBIT 2009 LaurelPapworth.com laurel@laurelpapworth.com 0432684992 http://slideshare.net/silkcharm Twitter @SilkCharm © © Laurel Papworth - Social Network Strategist +61 (0) 432 684992 Blog: http://laurelpapworth.com Email: lpapworth@gmail.com Twitter: @SilkCharm

Editor's Notes