SlideShare ist ein Scribd-Unternehmen logo
1 von 24
2010 EFC Board Meeting Social Media Marketing by Charles R. Chi, PhD.
[object Object],[object Object],“ At one time that statement was true, but now if you keep doing what you’ve been doing your going to get less."   -- Steve Forbes,    Forbes Magazine
Outbound Marketing ,[object Object],800-555-1234 Annoying Salesperson
Inbound Marketing ,[object Object]
We are all Marketers Marketing is getting people who have a specific need or problem to know, like, and trust you.
Introducing Copycat Marketing… Perhaps You’ve Already Met! Most school owner don’t think of themselves as marketers and are too busy  doing and  creating, when they do turn to marketing, it is piecemeal, ad hoc fashion that involves basically copying what they see and hear is working for others.
Everyone Now Has A Web-site
We Are All Competing For 1 st  Place In Our Local Directories
We Have Spent our Time and Money Establishing Our Position With  Search Engines (SEO).
There Are Other Sources Of information that People see on the internet that are getting high positions on search engines. ,[object Object]
 
Social Networking Web-Sites Feed to Google
Creating A Larger Network
Becoming “THE” Authority  That Your Customers Read By linking all of our web-site, blogs and social media accounts together we will create a web that will insure that when the customers looks for martial arts information, they will be directed to one of our sites.
The BEST $165 (or less) you Can Spend on Advertising
[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Get Found: Off-Page SEO ,[object Object],[object Object],[object Object],[object Object]
Tools to Get Found: Site-Wide SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Get Found: Optimized Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Get Found: Blog SEO ,[object Object]
Tools to Get Found: Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Convert: Keep Leads Engaged ,[object Object],[object Object],[object Object],[object Object],[object Object],Lead Nurturing
When we hunt our customers just like wild animals they will run from us But When we fish for them they will come to us willingly. ,[object Object]
Thank You! "Many persons have a wrong idea of what constitutes true happiness.  It is not attained through self-gratification but through fidelity to a worthy purpose."   --Helen Keller It is true that no one can make you happy except yourself.  So, how do we do this?  First, we make a choice to be happy.  Then, we express ourselves in a way that helps others.  When we see the difference that we can make in the world, when we see that there is something that we can do to make this world a better place, we feel worthwhile - and we can't help but feel happy about our contribution.

Weitere ähnliche Inhalte

Was ist angesagt?

The Truth About Email Marketing It's A Long Term Relationship.
The Truth About Email Marketing It's A Long Term Relationship. The Truth About Email Marketing It's A Long Term Relationship.
The Truth About Email Marketing It's A Long Term Relationship. New Tricks
 
Email Marketing Masterclass: How to Create Killer Content Consistently
Email Marketing Masterclass: How to Create Killer Content ConsistentlyEmail Marketing Masterclass: How to Create Killer Content Consistently
Email Marketing Masterclass: How to Create Killer Content ConsistentlyVanessa CEO
 
Best Online Marketing Techniques
Best Online Marketing TechniquesBest Online Marketing Techniques
Best Online Marketing TechniquesTwinVasion
 
How blogging builds customers
How blogging builds customersHow blogging builds customers
How blogging builds customersMichele Price
 
How to make cold calls feel warmer
How to make cold calls feel warmerHow to make cold calls feel warmer
How to make cold calls feel warmerIan Adams
 
Tbex15 Asia Thailand Tim Leffel
Tbex15 Asia Thailand Tim LeffelTbex15 Asia Thailand Tim Leffel
Tbex15 Asia Thailand Tim LeffelTBEX
 
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...Justin Fishaw
 
Writing Better Support Emails
Writing Better Support EmailsWriting Better Support Emails
Writing Better Support EmailsHelp Scout
 
Technical Steps To Promote A ECommerce Website
Technical Steps To Promote A ECommerce Website  Technical Steps To Promote A ECommerce Website
Technical Steps To Promote A ECommerce Website Spids
 
Why Inbound Is Like Dating: Turning Strangers Into Customers
Why Inbound Is Like Dating: Turning Strangers Into CustomersWhy Inbound Is Like Dating: Turning Strangers Into Customers
Why Inbound Is Like Dating: Turning Strangers Into CustomersJames Rhodes
 
13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try ImmediatelyKelvin (KC) Claveria
 
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Anna Wickham
 
London Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesLondon Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesKlaxon
 
How To Grow With Inbound Marketing
How To Grow With Inbound MarketingHow To Grow With Inbound Marketing
How To Grow With Inbound MarketingHubSpot
 
5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-bloggerMark Schaefer
 
The Fundamentals of Blogging
The Fundamentals of BloggingThe Fundamentals of Blogging
The Fundamentals of BloggingHubSpot
 
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHow To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHubSpot
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writingMark Schaefer
 

Was ist angesagt? (20)

The Truth About Email Marketing It's A Long Term Relationship.
The Truth About Email Marketing It's A Long Term Relationship. The Truth About Email Marketing It's A Long Term Relationship.
The Truth About Email Marketing It's A Long Term Relationship.
 
Email Marketing Masterclass: How to Create Killer Content Consistently
Email Marketing Masterclass: How to Create Killer Content ConsistentlyEmail Marketing Masterclass: How to Create Killer Content Consistently
Email Marketing Masterclass: How to Create Killer Content Consistently
 
Best Online Marketing Techniques
Best Online Marketing TechniquesBest Online Marketing Techniques
Best Online Marketing Techniques
 
How blogging builds customers
How blogging builds customersHow blogging builds customers
How blogging builds customers
 
How to make cold calls feel warmer
How to make cold calls feel warmerHow to make cold calls feel warmer
How to make cold calls feel warmer
 
Tbex15 Asia Thailand Tim Leffel
Tbex15 Asia Thailand Tim LeffelTbex15 Asia Thailand Tim Leffel
Tbex15 Asia Thailand Tim Leffel
 
FB-citylit
FB-citylitFB-citylit
FB-citylit
 
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
DigitalSherpa's Marketing AMA (Ask me anything!) hosted by Justin Fishaw & Sa...
 
Writing Better Support Emails
Writing Better Support EmailsWriting Better Support Emails
Writing Better Support Emails
 
Technical Steps To Promote A ECommerce Website
Technical Steps To Promote A ECommerce Website  Technical Steps To Promote A ECommerce Website
Technical Steps To Promote A ECommerce Website
 
Why Inbound Is Like Dating: Turning Strangers Into Customers
Why Inbound Is Like Dating: Turning Strangers Into CustomersWhy Inbound Is Like Dating: Turning Strangers Into Customers
Why Inbound Is Like Dating: Turning Strangers Into Customers
 
13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately13 New Inbound Marketing Hacks You Should Try Immediately
13 New Inbound Marketing Hacks You Should Try Immediately
 
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
Top 10 Myths About Content Marketing (That Are Costing Your Business Money)
 
London Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slidesLondon Bloggers Meetup: Search Engine Optimisation Edition - slides
London Bloggers Meetup: Search Engine Optimisation Edition - slides
 
How To Grow With Inbound Marketing
How To Grow With Inbound MarketingHow To Grow With Inbound Marketing
How To Grow With Inbound Marketing
 
5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger5 tips-to-become-a-more-confident-blogger
5 tips-to-become-a-more-confident-blogger
 
The Fundamentals of Blogging
The Fundamentals of BloggingThe Fundamentals of Blogging
The Fundamentals of Blogging
 
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up EmailsHow To Avoid Sending Selfish "Just Checking In" Follow Up Emails
How To Avoid Sending Selfish "Just Checking In" Follow Up Emails
 
8 steps to better blog writing
8 steps to better blog writing8 steps to better blog writing
8 steps to better blog writing
 
Amazon bestseller genie
Amazon bestseller genieAmazon bestseller genie
Amazon bestseller genie
 

Ähnlich wie Efc Uk 2010

Advanced SEO and Analytics - Andy Crestodina Orbit Media
Advanced SEO and Analytics - Andy Crestodina Orbit MediaAdvanced SEO and Analytics - Andy Crestodina Orbit Media
Advanced SEO and Analytics - Andy Crestodina Orbit MediaDigital Megaphone
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Gidon Ariel
 
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo -  Dec 20...WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo -  Dec 20...
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...Mandy Swift
 
Lead Acquisition Guide - How To Get More Leads
Lead Acquisition Guide - How To Get More LeadsLead Acquisition Guide - How To Get More Leads
Lead Acquisition Guide - How To Get More LeadsIlya Bilbao
 
Smarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer developmentSmarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer developmentKate O'Neill
 
Is your marketing plan working
Is your marketing plan workingIs your marketing plan working
Is your marketing plan workingJayson Peppar
 
Social and Search Essentials
Social and Search Essentials Social and Search Essentials
Social and Search Essentials Julie Ziemelis
 
Using Crowdfunding to Market your Business & How to Run a Six-Figure Campaign
Using Crowdfunding to Market your Business & How to Run a Six-Figure CampaignUsing Crowdfunding to Market your Business & How to Run a Six-Figure Campaign
Using Crowdfunding to Market your Business & How to Run a Six-Figure CampaignHyperstarter
 
Using the Concept of Search/Social To Find a Job
Using the Concept of Search/Social To Find a JobUsing the Concept of Search/Social To Find a Job
Using the Concept of Search/Social To Find a JobJulie Ziemelis
 
The Science behind a successful Content Marketing Strategy
The Science behind a successful Content Marketing StrategyThe Science behind a successful Content Marketing Strategy
The Science behind a successful Content Marketing StrategyBOSON Content NV
 
Applying technology to jumpstart your sales v092311
Applying technology to jumpstart your sales v092311Applying technology to jumpstart your sales v092311
Applying technology to jumpstart your sales v092311Amy Larrimore
 
Is your marketing working for you?
Is your marketing working for you?Is your marketing working for you?
Is your marketing working for you?Bob Santero
 
When a website makes cents for your business
When a website makes cents for your businessWhen a website makes cents for your business
When a website makes cents for your businessscorephila
 
Digital marketing for Tech Dinosaurs by Stuart Morrison
Digital marketing for Tech Dinosaurs by Stuart Morrison Digital marketing for Tech Dinosaurs by Stuart Morrison
Digital marketing for Tech Dinosaurs by Stuart Morrison DigitalMarketingShow
 
Classified Submissions Review 2019
Classified Submissions Review 2019Classified Submissions Review 2019
Classified Submissions Review 2019andewill01
 
SCORE Jacksonville Marketing Presentation
SCORE Jacksonville Marketing PresentationSCORE Jacksonville Marketing Presentation
SCORE Jacksonville Marketing PresentationRussell Ward
 
Applying technology to jumpstart your sales v092711
Applying technology to jumpstart your sales v092711Applying technology to jumpstart your sales v092711
Applying technology to jumpstart your sales v092711scorephila
 

Ähnlich wie Efc Uk 2010 (20)

Advanced SEO and Analytics - Andy Crestodina Orbit Media
Advanced SEO and Analytics - Andy Crestodina Orbit MediaAdvanced SEO and Analytics - Andy Crestodina Orbit Media
Advanced SEO and Analytics - Andy Crestodina Orbit Media
 
Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009Introduction to Internet Marketing Success, Modiin 2009
Introduction to Internet Marketing Success, Modiin 2009
 
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo -  Dec 20...WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo -  Dec 20...
WUDMAC Travel & Tourism Digital Marketing Conference Part 2 - Cairo - Dec 20...
 
Lead Acquisition Guide - How To Get More Leads
Lead Acquisition Guide - How To Get More LeadsLead Acquisition Guide - How To Get More Leads
Lead Acquisition Guide - How To Get More Leads
 
Smarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer developmentSmarter Marketing: Using online intelligence to inform customer development
Smarter Marketing: Using online intelligence to inform customer development
 
Is your marketing plan working
Is your marketing plan workingIs your marketing plan working
Is your marketing plan working
 
Social and Search Essentials
Social and Search Essentials Social and Search Essentials
Social and Search Essentials
 
Using Crowdfunding to Market your Business & How to Run a Six-Figure Campaign
Using Crowdfunding to Market your Business & How to Run a Six-Figure CampaignUsing Crowdfunding to Market your Business & How to Run a Six-Figure Campaign
Using Crowdfunding to Market your Business & How to Run a Six-Figure Campaign
 
Using the Concept of Search/Social To Find a Job
Using the Concept of Search/Social To Find a JobUsing the Concept of Search/Social To Find a Job
Using the Concept of Search/Social To Find a Job
 
The Science behind a successful Content Marketing Strategy
The Science behind a successful Content Marketing StrategyThe Science behind a successful Content Marketing Strategy
The Science behind a successful Content Marketing Strategy
 
Applying technology to jumpstart your sales v092311
Applying technology to jumpstart your sales v092311Applying technology to jumpstart your sales v092311
Applying technology to jumpstart your sales v092311
 
Is your marketing working for you?
Is your marketing working for you?Is your marketing working for you?
Is your marketing working for you?
 
When a website makes cents for your business
When a website makes cents for your businessWhen a website makes cents for your business
When a website makes cents for your business
 
Listreccon
ListrecconListreccon
Listreccon
 
Digital marketing for Tech Dinosaurs by Stuart Morrison
Digital marketing for Tech Dinosaurs by Stuart Morrison Digital marketing for Tech Dinosaurs by Stuart Morrison
Digital marketing for Tech Dinosaurs by Stuart Morrison
 
Classified Submissions Review 2019
Classified Submissions Review 2019Classified Submissions Review 2019
Classified Submissions Review 2019
 
Top affiliate tactics
Top affiliate tacticsTop affiliate tactics
Top affiliate tactics
 
5 bestways500
5 bestways5005 bestways500
5 bestways500
 
SCORE Jacksonville Marketing Presentation
SCORE Jacksonville Marketing PresentationSCORE Jacksonville Marketing Presentation
SCORE Jacksonville Marketing Presentation
 
Applying technology to jumpstart your sales v092711
Applying technology to jumpstart your sales v092711Applying technology to jumpstart your sales v092711
Applying technology to jumpstart your sales v092711
 

Efc Uk 2010

  • 1. 2010 EFC Board Meeting Social Media Marketing by Charles R. Chi, PhD.
  • 2.
  • 3.
  • 4.
  • 5. We are all Marketers Marketing is getting people who have a specific need or problem to know, like, and trust you.
  • 6. Introducing Copycat Marketing… Perhaps You’ve Already Met! Most school owner don’t think of themselves as marketers and are too busy doing and creating, when they do turn to marketing, it is piecemeal, ad hoc fashion that involves basically copying what they see and hear is working for others.
  • 7. Everyone Now Has A Web-site
  • 8. We Are All Competing For 1 st Place In Our Local Directories
  • 9. We Have Spent our Time and Money Establishing Our Position With Search Engines (SEO).
  • 10.
  • 11.  
  • 12. Social Networking Web-Sites Feed to Google
  • 13. Creating A Larger Network
  • 14. Becoming “THE” Authority That Your Customers Read By linking all of our web-site, blogs and social media accounts together we will create a web that will insure that when the customers looks for martial arts information, they will be directed to one of our sites.
  • 15. The BEST $165 (or less) you Can Spend on Advertising
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Thank You! "Many persons have a wrong idea of what constitutes true happiness.  It is not attained through self-gratification but through fidelity to a worthy purpose." --Helen Keller It is true that no one can make you happy except yourself.  So, how do we do this?  First, we make a choice to be happy.  Then, we express ourselves in a way that helps others.  When we see the difference that we can make in the world, when we see that there is something that we can do to make this world a better place, we feel worthwhile - and we can't help but feel happy about our contribution.