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Ability to influence others to
change their attitude and
behaviours
pErS aSiOn
u
Influence is at the core of Everything.
Employer Influence their Employees
Parent s Influence their Children
Children Influence their Parents
Influencing

Manipulation
Manipulation eventually leads to
disloyalty and distrust
Persuasion is all about influencing a
person's Beliefs, Attitude, Intentions,
Beliefs, Attitude, Intentions,
Motivation,
Motivation, Behaviour and Action
Power to
Influence others
Is an ART
Power to Influence other
Is all about DIRECTING their
THINKING
Power to Influence other
Is all about getting others
ATTENTION
Power to Influence others
Is all about getting others
ATTENTION to follow
Your RECOMENDATIONS
Power to Influence other
Is all about getting others to say

YES!
YES!
YES!

YES!
YES!
pErSuaSiOn
Power to Influence others
helps in developing
HIHGLY EFFECTIVE
TEAMS
pErSuaSiOn
p rS a iO
E uS n
Making other people understand our point
of view either for us to help them or for
them to help US.
p rS a iO
E uS n
Making others to understand
Our THINKING and also
Understand what others are
THINKING
p rS a iO
E uS n
Persuasion is all about influencing a
person's Beliefs, Attitude, Intentions,
Beliefs, Attitude, Intentions,
Motivation,
Motivation, Behaviour and Action
pErSuaSiOn

th
pErSuaSiOn
pErSuaSiOn
pErSuaSiOn
pErSuaSiOn
ua
ua
ua
ua

AWARENESS
pErSuaSiOn
pErSuaSiOn
pErSuaSiOn
pErSuaSiOn
ua
ua
ua
ua

COMMUNICATION
pErSuaSiOn
Is the art of getting people to do something
they wouldn’t ordinarily do if they are not being
persuaded to do so
Art of PERSUASION
Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being
proposed is good for them
Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being proposed is good for them

ACTION PLAN
Showing that well thought-out plan of action is available
thought-
Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being proposed is a good for them

ACTION PLAN
Showing that well-thought-out plan of action is available
well-thought-

REALISTIC
Convincing that plan of action is realistic and the right thing to
do
Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being proposed is a good for them

ACTION PLAN
Showing that well-thought-out plan of action is available
well-thought-

REALISTIC
Convincing that plan of action is realistic and the right thing to do

CLEAR UNDERSTANDING
Pushing the right button at the right time
Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being proposed is a good for them

ACTION PLAN
Showing that well-thought-out plan of action is available
well-thought-

REALISTIC
Convincing that plan of action is realistic and the right thing to do

CLEAR UNDERSTANDING
Pushing the right button at the right time

APPEALING
Elements of APPEALING
Elements of APPEALING
Elements of APPEALING - PATHOS
PATHOS - AKA - Emotions – Feeling what you say
A carefully reasoned argument strengthened by an
emotional appeal has a tremendous power to INFLUENCE
People more easily trust those they like and base their
decisions on Emotional response to them
PATHOS – is about EMPATHY to stir EMOTIONS
Elements of APPEALING - ETHOS
ETHOS - AKA – Personal Credibility
Personal Credibility is all about

FAIRNESS and HONESTY
Having strong sense of right and wrong.
Good reputation, people are more likely to listen

INTENTIONS and COMPETENCY
Charismatic gestures
Strong Voice and Inflection
People tend to consider information more trustworthy and
credible when presented in a sensory, experiential manner

YES!
YES!
YES!

YES!
YES!
Elements of APPEALING - ETHOS
ETHOS - AKA – Personal Credibility
How you DRESS
Genuinely INTERESTED
How well you are ORGANIZED
How do you RELATE

Precise
People are easily persuaded by communicators who can
express and ignite PASSION about their MESSAGE
ETHOS – is TRUSTWORTHINESS + SINCERITY
Elements of APPEALING - ETHOS
Above all it is the

ENERGY and PASSION
Elements of APPEALING - LOGOS
LOGOS - AKA – REASONING
Elements of APPEALING - LOGOS
REASONING – INDUCTIVE and DEDUCTIVE
Inductive - Reason which begins with specifics and moves toward a generalization
Elements of APPEALING - LOGOS
REASONING – INDUCTIVE and DEDUCTIVE
Inductive - Reason which begins with specifics and moves toward a generalization
Deductive - Reason which starts with a general observation and moves
to specifics
Elements of APPEALING - LOGOS
Use of WORDS
Choice of WORDS
Decides the level of
PERSUASION
People accept facts and
evidence that are corroborated
by third parties
Elements of APPEALING - LOGOS
LOGOS - AKA – REASONING with PROOF
FACTS – can be proven
DEFINITION/QUOTATIONS/OPINIONS
STATISTICS – extends scientific support
EXAMPLES – powerful illustrations
THINK!
Which of the three elements do you use when put your
viewpoint in font of your students?
Or in general
All these people have one thing in common
...?
As a persuasive speaker
they very carefully
observe which of the
three element of
Persuasion is DOMINANT
while conversing with
others, and then
accordingly they try to
MATCH the same
It is being observed that the PRIMARY and

DOMINANT element amongst PERSUASIVE
SPEAKER is

LOGOS – Choice of Words
LOGOS – Choice of Words
Stories
Incidents
Narrations
Quotations
CLARITY & PRECISION
From Business perspective..?
From Business
perspective
PRIMARY and

BIG NO

DOMINANT
element amongst
PERSUASIVE
Authority is

ETHOS
Elements of APPEALING - ETHOS
ETHOS - AKA
PERSONAL CREDIBILITY
FAIRNESS and HONESTY
INTENTIONS and COMPETENCY
Above all it is the

ENERGY and PASSION
ETHOS – is TRUSTWORTHINESS + SINCERITY
ETHOS – is TRUSTWORTHINESS + SINCERITY
TRUSTWORTHINESS - Personal Credibility
SINCERITY - Intrapersonal Intelligence
SINCERITY - key ingredient for EMPATHY
EMPATHY - TRUST
TRUST – is between people
TRUST – NOT within people
Breach of TRUST – NO EMPATHY
EMPATHY
Detached INVOLEMENT
Ability to read EMOTIONS
Listening with HEART & HEAD
EMPATHY
SINCERITY + EMPATHY = PERSUASION
INTELLIGENCE

PERSUASION
Interpersonal
Intrapersonal
Concluding Remarks
PERSUASION is ART
that enables individuals to get inside the
minds of other people and be effective in
communicating with them by possessing
the perfect blend of

INTRA + INTER PERSONAL
INTELLIGENCE
PERSUASION is about
Positive communication that results in
favourable outcomes and is NOT
Manipulation
SINCERITY + EMPATHY = PERSUASION
CONVICTION
EMPATHY
TRUST
Thank You!
SINCERITY + EMPATHY = PERSUASION
SINCERITY + EMPATHY = PERSUASION

SINCERITY - COMPETENCE
SINCERITY + EMPATHY = PERSUASION

EMPATHY - WARMTH
SINCERITY + EMPATHY = PERSUASION

COMPETENCE
VS
WARMTH
COMPETENCE VS WARMTH
Wait for my forthcoming presentation
Once again thank you all!
PERSUASIVE METHODS
ATTENTION
Reason for listening
Create interest
Use grabbing opening statement
Invoke curiosity
State the main point
STATEMENT OF NEED
Illustrate the need
Enumerate Consequences
Discuss Alternatives
STATEMENT OF SOLUTION
Explain Proposed Solution
Theoretical Example
Give theoretical reasons why the proposed
example is better than the current solutions
Practical Example
Give practical reasons of how applying the
proposed example works in real world
situations
RESTATEMENT OF PROPOSED SOLUTION
Negative Visualization
Explain how the problem is worthy of change
Positive Visualization
Explain how the problem could be better with the proposed
solution
RESTATEMENT AND SUMMARY
Call to Action
Statement of change
Mass Appeal
Engagement

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