Persuasion is the art of bringing people along our way of thinking. It the ability to make other people understand your point of view either for you to help them or to get help from them.
Persuasive Communication is the ultimate source of advantage in balancing Work and Life. It all about getting people to do something they would not ordinarily do if they are not being asked to do
33. Persuasion is all about influencing a
person's Beliefs, Attitude, Intentions,
Beliefs, Attitude, Intentions,
Motivation,
Motivation, Behaviour and Action
43. p rS a iO
E uS n
Making other people understand our point
of view either for us to help them or for
them to help US.
44. p rS a iO
E uS n
Making others to understand
Our THINKING and also
Understand what others are
THINKING
45. p rS a iO
E uS n
Persuasion is all about influencing a
person's Beliefs, Attitude, Intentions,
Beliefs, Attitude, Intentions,
Motivation,
Motivation, Behaviour and Action
52. Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being proposed is good for them
ACTION PLAN
Showing that well thought-out plan of action is available
thought-
53. Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being proposed is a good for them
ACTION PLAN
Showing that well-thought-out plan of action is available
well-thought-
REALISTIC
Convincing that plan of action is realistic and the right thing to
do
54. Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being proposed is a good for them
ACTION PLAN
Showing that well-thought-out plan of action is available
well-thought-
REALISTIC
Convincing that plan of action is realistic and the right thing to do
CLEAR UNDERSTANDING
Pushing the right button at the right time
55. Art of PERSUASION
BELEIF
Awakening a belief on the part listeners that what ever is being proposed is a good for them
ACTION PLAN
Showing that well-thought-out plan of action is available
well-thought-
REALISTIC
Convincing that plan of action is realistic and the right thing to do
CLEAR UNDERSTANDING
Pushing the right button at the right time
APPEALING
58. Elements of APPEALING - PATHOS
PATHOS - AKA - Emotions – Feeling what you say
A carefully reasoned argument strengthened by an
emotional appeal has a tremendous power to INFLUENCE
59. People more easily trust those they like and base their
decisions on Emotional response to them
61. Elements of APPEALING - ETHOS
ETHOS - AKA – Personal Credibility
Personal Credibility is all about
FAIRNESS and HONESTY
Having strong sense of right and wrong.
Good reputation, people are more likely to listen
INTENTIONS and COMPETENCY
Charismatic gestures
Strong Voice and Inflection
62. People tend to consider information more trustworthy and
credible when presented in a sensory, experiential manner
YES!
YES!
YES!
YES!
YES!
63.
64. Elements of APPEALING - ETHOS
ETHOS - AKA – Personal Credibility
How you DRESS
Genuinely INTERESTED
How well you are ORGANIZED
How do you RELATE
Precise
65. People are easily persuaded by communicators who can
express and ignite PASSION about their MESSAGE
69. Elements of APPEALING - LOGOS
REASONING – INDUCTIVE and DEDUCTIVE
Inductive - Reason which begins with specifics and moves toward a generalization
70. Elements of APPEALING - LOGOS
REASONING – INDUCTIVE and DEDUCTIVE
Inductive - Reason which begins with specifics and moves toward a generalization
Deductive - Reason which starts with a general observation and moves
to specifics
71. Elements of APPEALING - LOGOS
Use of WORDS
Choice of WORDS
Decides the level of
PERSUASION
74. Elements of APPEALING - LOGOS
LOGOS - AKA – REASONING with PROOF
FACTS – can be proven
DEFINITION/QUOTATIONS/OPINIONS
STATISTICS – extends scientific support
EXAMPLES – powerful illustrations
75. THINK!
Which of the three elements do you use when put your
viewpoint in font of your students?
Or in general
85. As a persuasive speaker
they very carefully
observe which of the
three element of
Persuasion is DOMINANT
while conversing with
others, and then
accordingly they try to
MATCH the same
86. It is being observed that the PRIMARY and
DOMINANT element amongst PERSUASIVE
SPEAKER is
LOGOS – Choice of Words
87. LOGOS – Choice of Words
Stories
Incidents
Narrations
Quotations
CLARITY & PRECISION
94. ETHOS – is TRUSTWORTHINESS + SINCERITY
TRUSTWORTHINESS - Personal Credibility
SINCERITY - Intrapersonal Intelligence
SINCERITY - key ingredient for EMPATHY
EMPATHY - TRUST
TRUST – is between people
TRUST – NOT within people
Breach of TRUST – NO EMPATHY
100. PERSUASION is ART
that enables individuals to get inside the
minds of other people and be effective in
communicating with them by possessing
the perfect blend of
INTRA + INTER PERSONAL
INTELLIGENCE
122. STATEMENT OF SOLUTION
Explain Proposed Solution
Theoretical Example
Give theoretical reasons why the proposed
example is better than the current solutions
Practical Example
Give practical reasons of how applying the
proposed example works in real world
situations
123. RESTATEMENT OF PROPOSED SOLUTION
Negative Visualization
Explain how the problem is worthy of change
Positive Visualization
Explain how the problem could be better with the proposed
solution