This is the final marketing plan for CollegeGuide App.

1. COLLEGEGUIDE
MARKETING PLAN FOR

2. PART ONE
EXECUTIVE
SUMMARY

3. • CollegeGuide is a one of its kind app which
helps college students find right the college for
themselves.
• Guidance from mentors who have been in the
shoes that young college students want to be in
will help them find the right college for
themselves.
• CollegeGuide will act as a platform for all
admission counselling issues.

4. PART TWO
SITUATION
ANALYSIS

5. COMPANY OVERVIEW
2.1

6. • CollegeGuide has a legacy in providing councelling
regarding college selection and guidance.
• Its premium product which helps students get
specific guidance according to their needs and
interests has been a hit among students.
• CollegeGuide has uniquely positioned itself
among the competitors and hence created its
distinct identity.

7. MARKET OVERVIEW
2.2

8. • The Education Counseling Market has grown over
the years in India,People are getting more aware
about selecting an appropriate career for
themselves.
• This is an opportunity for CollegeGuide to capture
a major share in this increasing counseling market.
• Also there also is a threat due to the increasing
competition in the sector.

9. TARGET CUSTOMERS
2.3

10. CollegeGuide is mainly targeting students of Class
12 and students applying for post graduate programs
who want to seek guidance regarding college
selection

11. PART THREE
GOALS

12. • CollegeGuide aims at being the dominant player in
the education counseling industry.
• Over the next 5 years it plans to guide close to
half a million students across India.
• As in terms of monetary investments,
CollegeGuide plans to breakeven in a timespan of
three years and then turn profitable.

13. PART FOUR
STRATEGY

14. TARGET MARKET
4.1

15.  Customers:
• They would be students trying to seek
admissions to appropriate colleges as per their
capabilities and preferences.
• Students across India sitting for various entrance
exams would be the initial primary focus.
 Collaborators:
• Coaching classes or schools whose students need
mentoring regarding the colleges to select for
future admissions are the major potential
collaborators.

16.  Company:
• A wide array of mentors from majors colleges
across India would form the backbone of the
guidance committee at CollegeGuide.
 Competitors:
• Counseling groups across various social media
platforms act as the biggest competitors.

17. VALUE PROPOSITION
4.2

18.  Customer Value:
• Customers which are majorly students will get
guidance that could help them build their career
and hence this service would be of great value to
them.
 Collaborator Value:
• It would benefit them as they could project this
as an additional offering from an affiliate thus
helping them give a well rounded service to the
students.

19.  Company Value:
• CollegeGuide looks at the product as an offering
that could help students choose right colleges
that could help build their career.
• This is the way in which it positions itself among
the customers and the company stakeholders.

20. PART FIVE
TACTICS

21. PRODUCT
5.1

22. • The product developed by CollegeGuide is a
freemuim type product .
• The free version has basic guidance and opinions
and information about various career options and
various colleges.
• The premium version provides detailed and
students specific guidance from our expert
guidance panel.

23. SERVICE
5.2

24. • The services offered vary depending on the type
of package that the student has opted for.
• It consists of service packages for different
stream that student would opt.
• Each package has been customized as per the
needs of the particular student.

25. BRAND
5.3

26. • CollegeGuide is perceived as a reliable brand on
which students can rely and take their inputs to
make important educational decisions.
• It is looked as a brand which has a
trustworthiness among the students and their
parents as well.

27. PRICE
5.4

28. • CollegeGuide’s packages vary in costs as they
have different services offered to students.
• They range from free products to packages which
cost from $20 to $500 and some even more.

29. INCENTIVES
5.5

30. • CollegeGuide provides reduced cost packages to
students from schools or coaching classes which
are affiliated with it.
• There are also some aids which are be provided
to students who have low family income based
on their school marks.

31. COMMUNICATION
&
DISTRIBUDTION
5.6 & 5.7

32. • The products and services of CollegeGuide will
be communicated with students through a lot of
mediums.
• Collaborators will play an important role in this,
also social media platforms and the app and
website of CollegeGuide will instrumental in
distribution of offerings to students.

33. PART SIX
IMPLEMENTATION

34. INFRASTRUCTURE
6.1

35. • CollegeGuide’s app will be the main source of
interface between the students and mentors.
• If needed CollegeGuide can also provide face to
face interaction of students with experts.
• Also collaborators will play a big part in building
up a good interface.
• This will be the main basis and the organizational
structure of CollegeGuide’s offerings.

36. PROCESSES
&
SCHEDULE
6.2 & 6.3

37. • The interaction between students and experts will
be completely private and known only to them.
• CollegeGuide will not have access to the
guidance provided by experts.
• Also the any query by the student will meet with
its response within 24 hours of it being posted by
the student.
• In cases of emergency a separate portal is made
which will be addressed within 2 hrs but will have
limited use for students.

38. THANK YOU!