1. SHERIE GERVAIS
8631 East Plaza Avenue  Scottsdale, AZ 85250  413.824.9854  madd123@hotmail.com
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SUMMARY OF QUALIFICATIONS
Highly organized and well respected professional who blends strong marketing/advertising experience with a
varied background in hospitality, technology, sales, and management. Skilled and qualified with a diverse
knowledge of administrative tasks. Exceptional ability to understand needs of the organization while building
rapport with management, clients, and co-workers.
 Excellent organization and management skills
 Experience with many aspects of marketing including social media marketing, content development,
SEO, blogging, direct mail, and email marketing
 Adept at prioritizing marketing activities, determining marketing budgets and allocating resources
 Customer service oriented with outstanding interpersonal and administrative skills and office
etiquette
 Proven ability to work under minimal supervision and prioritize work
 Proficient in basic operating systems (Microsoft Word, Excel, Publisher), and Rediker school
database software (Administrators Plus)
 Creative thinker and solution seeker, with the capacity and desire to “think outside the box”
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PROFESSIONAL EXPERIENCE
AZADI FINE RUGS, Scottsdale, AZ Nov. 2012-Present
Marketing/Advertising Coordinator
 Develop and design all marketing and promotional materials including: postcards, tear sheets,
brochures, catalogs, business cards and print ads
 Coordinate marketing campaigns and media promotions
 Manage online marketing efforts including content development, blogging, social media and email
campaigns
 Maintain and update website content
 Responsible for generating new client leads through referrals, telephone canvassing, face to face
cold calling, direct mail, email, and attending various networking events.
 Maintain client database and implement direct mail systems
 Monitor, review and report on all marketing activity and results
 Collaborate with the company owner and the sales function to brainstorm strategies and finalize
marketing plans
FRONTIER REGIONAL & UNION #38 SCHOOL DISTRICTS, Whately, MA 2008-2012
District Data Coordinator/Administrative Assistant to Director of Elementary Education
 Managed and analyzed student and staff data to create required state-mandated reports
 Uploaded student test scores to various assessment systems
 Responsible for initial hiring of substitute teachers and maintaining substitute teacher database
 Administered and maintained user permissions for faculty and staff for various agencies
 Logged and maintained all in-district professional development points for faculty
 Acted as a resource for our school secretaries while providing information regarding enrollment,
school choice, state reporting and the school database program
 Provided administrative support to Director of Elementary Education
DEERFIELD ELEMENTARY SCHOOL, South Deerfield, MA 2001-2008
Front Office Manager
 Answered and fielded all incoming calls on 4 line phone system
 Acted as liaison between students, families and classroom teachers
 Created and organized yearly projects including annual budget proposal
 Designed bi-weekly newsletter
 Organized and maintained schedules for all school-wide events, field-trips and building use
 Provided administrative support to Principal

2. THE DANCE PARTY!!! (Mobile DJ Service), Greenfield, MA 1995-2001
Managing Partner
 Handled all bookings from initial inquiry to final detailings
 Produced a high level of booking success and customer satisfaction that can be attributed to promise
and delivery of superior customer service
 Maintained both a client database utilizing Excel and bookkeeping functions using Quick Books
 Created advertising and marketing programs using from conception to the design and production of
promotional materials
 Managed six employees’ schedules and provided them with weekly special event details
THE YANKEE PEDLAR INN, Holyoke, MA 1993 – 1995
Director of Sales and Marketing
 Produced weekly and monthly reports including inquiry sheets, sales totals, and function forecasts
 Maintained files on past, current and prospective clients while developing and maintaining existing
accounts
 Designed and organized promotional events and related marketing materials
 Provided sight inspections to all prospective function clients and scheduled all functions in a multi-
room banquet facility
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EDUCATION
BACHELOR OF ARTS- (IN PROGRESS)
Marketing Strategies, UMASS Amherst
ASSOCIATE OF SCIENCE - 1991
Hotel/Restaurant Management, Cape Cod Community College, Barnstable, MA