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WOMEN’S INSURANCE
NETWORKING GROUP
November 18, 2014
Welcome!
Deborah Knupp
• Partner and Founder of Akina Corporation,
a national consulting, training and
coaching firm that helps professionals
rethink relationship building.
• International speaker in business development, relationship
building, culture and leadership.
• Graduated from the University of Texas at Austin with
Senior Fellows Honors and a Bachelor of Science in
Speech/Organizational Communication.
Shelli Greenslade
• Senior Consultant in Aon Hewitt’s Talent
and Organizational Consulting Practice.
• Specializes in leadership and talent strategy, executive
assessment and coaching, managing high potential/critical
talent, leadership development, and succession planning.
• Currently a doctoral candidate with dual appointments in
Psychology and Human Development at the University of
Chicago. Holds masters degrees in Social Science Research
and Psychology from the University of Chicago.
Finding Authentic
Boldness: Being an
Effective Self Advocate
What We Will Cover Today
• Setting the Stage
• Top Companies for Leaders
• What You Can Do to Develop as Leaders
What the Data Show…
6Consulting | Performance, Reward & Talent Proprietary & Confidential | 02/2013
• 26 women (5.2%) CEOs in Fortune 500
• Female CEO’s made just 80% of what Male CEO’s did in 2013
• Less than 15% of all Executive Officers at Fortune 500 companies
are women
• 16.6% women on Fortune 500 Boards (increase from 9.6% in
1995)
• 51.4% women comprise management, professional and related
positions
• Median wages of women are 73% of what their male counterparts
earn
Women hold nearly 52% of all professional-level jobs, however
American women lag substantially behind men when it comes to
their representation in leadership positions:
What the Data Show….
Women
hold:
100 (18.7%) of the
535 seats in congress
20 (20%) of the 100
seats in the Senate
18.4% of the seat 5 female governors
3 female supreme court justices
America ranks 98th in the world for percentage of women in its
national legislature; just behind Kenya and Indonesia, and barely
ahead of the United Arab Emirates.
At the current rate of progress, it will take nearly 500 years for
women to reach fair representation in government.
Women are Not Being Groomed for the Top Roles
8Consulting | Performance, Reward & Talent Proprietary & Confidential | 02/2013
According to Catalyst’s Research…
A majority of top ranking women who might vie for CEO
are stuck in human resources, legal, and finance roles that
don’t usually lead to the C-suite.
2/3 of women on executive committees are in support
positions
Only 16% of those who report directly to the CEO are
women
1979
2012
2013
Sit at the table
Make your partner a real partner
Don’t leave before you leave (“lean in”)
2013
Mayer doesn’t consider herself to be a feminist, and
her association of the concept of feminism with having
a “militant drive” or “a chip on the shoulder” and
“negative energy.”—PBS documentary Makers
2 weeks maternity leave, and builds a nursery next to
her office…
Eliminates telecommuting and working from home….
Yahoo’s shares have gained about 53 percent since
the end of September 2012 – coinciding with Mayer’s
first quarter at the helm.
What has Marissa Mayer done to investors to earn
their scorn? Well, as Reuters points out, since she took
over as CEO, Yahoo’s stock price has tripled.
Progress?
14
Aon Hewitt’s Top Companies for Leaders® Research
Longest running, most
comprehensive global
research on leadership
and talent in the market,
examining the link
between leadership
practices and financial
results
How organizations set
strategies, assess, select,
develop, and reward leaders
Execution of leadership
practices, as well as the
strategy that guides it
Methodology
Survey
Over 1,500 survey
data points capturing
organizational
program and practice
detail
Interview
Over 300 executive
and C-suite
interviews capturing
the execution details
surrounding their
talent
Financial
Comprehensive
analysis on 5 year
financial performance
against industry
peers
Reputation
Review of all
negative publicity
and litigations for
finalists
Selection
Independent panel of
judges uses inputs to
select and rank the
Top Companies for
Leaders
What is the DNA of Top Companies?
Assessment. Assess the whole leader early in their careers.
This includes evaluating experiences, competencies, values,
and organizational fit—to understand the unique needs of their
talent pipeline and fuel the right development solutions to
move people forward faster.
Engaging leaders: Focus on identifying and building
engaging leaders who are stabilizers, versatile and are aware
and connected to people and events both inside and outside
their organization.
•Awareness. Have leaders who are highly self-aware and
who exhibit tremendous understanding of their personal
strengths and weaknesses and use this information to become
more effective leaders.
•Resilience. In today’s unpredictable and complex
environment, top companies build resilience in their leaders by
creating inclusive cultures where multiple perspectives and
ideas are expected and fostered to help the organization meet
continued business challenges.
Sustainability. Focus on building talent programs nimble
enough to respond quickly to the market demands, yet
sustainable enough to deliver reliable and consistent positive
business outcomes.
16
84%
68%
96%
60%
80%
100%
73%
59%63%
37%
75%
82%
0%
20%
40%
60%
80%
100%
Increasing leadership
group diversity is a
formal part of the
leadership
development strategy
Females in
leadership positions
Increase the
representation of
other under-
represented groups
in leadership
positions (e.g.,
cultural minorities)
Increase the
representation of
individuals with
diverse experience
and/or perspective in
leadership positions
Increase the
representation of
early career (e.g.,
emerging leaders,
young professionals,
generation Y)
individuals in
leadership positions
Drive a culture of
inclusion
Top Companies Actively Work to Build Diversity and Cultural Agility Into
Their Development Strategies
Top Companies All Others
Source: Aon Hewitt’s Global Top Companies for Leaders Study, 2014
Actively taking steps to increase representation of the following groups:
Consulting | Performance, Reward & Talent
Proprietary & Confidential | 02/2013
17
75%
52%
78%
88%
49%
35%
65%
58%
0%
20%
40%
60%
80%
100%
Diversity within leadership
pipeline overall
Number of diverse candidates in
successor pool
Placement rate of diverse
candidates
Diversity of high potential pool
Top Companies Measure their Effectiveness
Top Companies All OthersSource: Aon Hewitt’s Global Top Companies for Leaders Study, 2014
Top Companies who take an active role in increasing the representation of women
are also more likely to use diversity metrics as an indicator of leadership strategy
effectiveness:
Consulting | Performance, Reward & Talent
Proprietary & Confidential | 02/2013
18
How Effective Are They?
While Top Companies outperform the others in diversity efforts, they too, have significant
room for improvement when it comes to diversity at the top…
Composition of Senior Management Team
Consulting | Performance, Reward & Talent
Proprietary & Confidential 11/12/14
Male Female
Board of Directors 80% 20%
CEO 88% 12%
Senior management 82% 18%
Middle management 78% 23%
Front line management 71% 29%
19
How Effective Are They?
...And in the pipeline
Top Companies All Others
Male Female Male Female
Senior
Management
80% 20% 80% 20%
Middle
Management
75% 25% 68% 32%
Front Line
Management
66% 34% 65% 38%
Composition of High Potential Pool
Consulting | Performance, Reward & Talent
Proprietary & Confidential | 02/2013
Four Things Women Can Do Now to Develop as a Leader and Why
1. Get 360 feedback and coaching
 Women get less feedback than men
 Help identify gender stereotypes and double binds
 Share feedback to counter stereotypes
2. Strengthen network
 Uncover how gender is operating in the network
 Goal is strengthening and deepening not growing
Make The Right Choices- Get the Right Support
Four Things Women Can Do Now to Develop as a Leader and Why
3. Learn how to lead through difficult, complex and risky change
 The “glass cliff” phenomenon
Four Things Women Can Do Now to Develop as a Leader and Why
4. Find Your Authentic Boldness: Be an Effective Self Advocate
 Know what you really want
 Develop your personal brand
 Project your best self
Copyright © 2014 Akina Page 24Confidential
What Do You Really, Really Want?
- Feedback
- Work experience
- Career advancement
- Client interaction
- New client business
- More money
- More flexibility
- Other?
Copyright © 2014 Akina Page 25Confidential
Your Personal Brand and
Value Proposition
Quick Pitch
- 15 – 30 second message
- Answers the “What do you do?” question with a response to the “What problem do
you solve for whom?” question
- I (verb) (target market) (problem solved)
- Why You? – statement of supporting evidence
What’s New? Message
- 15 – 30 second message
- Answers the “How are you?” or “What’s new?” question with a punchy, pithy,
positive headline
- Professional News
- Personal News
Copyright © 2014 Akina Page 26Confidential
Projecting Your Best Self
- Approach with authenticity
- Have message readiness through the Quick
Pitch and What’s New? Message
- Know the 3 V’s of communication
- Lead with the “ta-da”
- Yes And…vs. No But…
- Emotive words (delightedness, honor,
enthusiasm) as we promote “I” language
- Third party endorsement and credentialing
- Go-to status – claim your “real estate”
- Dreaming out loud/declaring desire and
intent
- Interrupt MSU
- Prep, Practice and People in your Corner
Copyright © 2014 Akina
Summary & Next Steps
Copyright © 2014 Akina Page 28Confidential
3 x 3 Game Plan
Next Steps Resources
Required
By When
What three actions will I take in the next
three months to be a more effective self-
advocate?
Roundtable
Discussion
“Women are often evaluated for
promotions primarily based on
performance while men are
often promoted on potential.”
- McKinsey & Company
What approaches can we
employ to shift this
paradigm?
Research shows teachers giving
more classroom attention to
boys when they call out answers.
Girls were told to “raise your
hand if you want to speak.”
How has this affected your
self-advocacy in the
workplace?
Redefining Impactful
Communication:
What differences occur with
empowered and impassioned
communication? Does a
subtle change help?
Thank you!
Special thanks to speakers, Deb Knupp and
Shelli Greenslade.
Thank you to Aon and Joyce Webb
for hosting!
See you in the spring!
Be sure to join the Women's Insurance
Networking Group (WING) on LinkedIn

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presentation127

  • 2. Deborah Knupp • Partner and Founder of Akina Corporation, a national consulting, training and coaching firm that helps professionals rethink relationship building. • International speaker in business development, relationship building, culture and leadership. • Graduated from the University of Texas at Austin with Senior Fellows Honors and a Bachelor of Science in Speech/Organizational Communication.
  • 3. Shelli Greenslade • Senior Consultant in Aon Hewitt’s Talent and Organizational Consulting Practice. • Specializes in leadership and talent strategy, executive assessment and coaching, managing high potential/critical talent, leadership development, and succession planning. • Currently a doctoral candidate with dual appointments in Psychology and Human Development at the University of Chicago. Holds masters degrees in Social Science Research and Psychology from the University of Chicago.
  • 4. Finding Authentic Boldness: Being an Effective Self Advocate
  • 5. What We Will Cover Today • Setting the Stage • Top Companies for Leaders • What You Can Do to Develop as Leaders
  • 6. What the Data Show… 6Consulting | Performance, Reward & Talent Proprietary & Confidential | 02/2013 • 26 women (5.2%) CEOs in Fortune 500 • Female CEO’s made just 80% of what Male CEO’s did in 2013 • Less than 15% of all Executive Officers at Fortune 500 companies are women • 16.6% women on Fortune 500 Boards (increase from 9.6% in 1995) • 51.4% women comprise management, professional and related positions • Median wages of women are 73% of what their male counterparts earn Women hold nearly 52% of all professional-level jobs, however American women lag substantially behind men when it comes to their representation in leadership positions:
  • 7. What the Data Show…. Women hold: 100 (18.7%) of the 535 seats in congress 20 (20%) of the 100 seats in the Senate 18.4% of the seat 5 female governors 3 female supreme court justices America ranks 98th in the world for percentage of women in its national legislature; just behind Kenya and Indonesia, and barely ahead of the United Arab Emirates. At the current rate of progress, it will take nearly 500 years for women to reach fair representation in government.
  • 8. Women are Not Being Groomed for the Top Roles 8Consulting | Performance, Reward & Talent Proprietary & Confidential | 02/2013 According to Catalyst’s Research… A majority of top ranking women who might vie for CEO are stuck in human resources, legal, and finance roles that don’t usually lead to the C-suite. 2/3 of women on executive committees are in support positions Only 16% of those who report directly to the CEO are women
  • 10. 2012
  • 11. 2013 Sit at the table Make your partner a real partner Don’t leave before you leave (“lean in”)
  • 12. 2013 Mayer doesn’t consider herself to be a feminist, and her association of the concept of feminism with having a “militant drive” or “a chip on the shoulder” and “negative energy.”—PBS documentary Makers 2 weeks maternity leave, and builds a nursery next to her office… Eliminates telecommuting and working from home…. Yahoo’s shares have gained about 53 percent since the end of September 2012 – coinciding with Mayer’s first quarter at the helm. What has Marissa Mayer done to investors to earn their scorn? Well, as Reuters points out, since she took over as CEO, Yahoo’s stock price has tripled.
  • 14. 14 Aon Hewitt’s Top Companies for Leaders® Research Longest running, most comprehensive global research on leadership and talent in the market, examining the link between leadership practices and financial results How organizations set strategies, assess, select, develop, and reward leaders Execution of leadership practices, as well as the strategy that guides it Methodology Survey Over 1,500 survey data points capturing organizational program and practice detail Interview Over 300 executive and C-suite interviews capturing the execution details surrounding their talent Financial Comprehensive analysis on 5 year financial performance against industry peers Reputation Review of all negative publicity and litigations for finalists Selection Independent panel of judges uses inputs to select and rank the Top Companies for Leaders
  • 15. What is the DNA of Top Companies? Assessment. Assess the whole leader early in their careers. This includes evaluating experiences, competencies, values, and organizational fit—to understand the unique needs of their talent pipeline and fuel the right development solutions to move people forward faster. Engaging leaders: Focus on identifying and building engaging leaders who are stabilizers, versatile and are aware and connected to people and events both inside and outside their organization. •Awareness. Have leaders who are highly self-aware and who exhibit tremendous understanding of their personal strengths and weaknesses and use this information to become more effective leaders. •Resilience. In today’s unpredictable and complex environment, top companies build resilience in their leaders by creating inclusive cultures where multiple perspectives and ideas are expected and fostered to help the organization meet continued business challenges. Sustainability. Focus on building talent programs nimble enough to respond quickly to the market demands, yet sustainable enough to deliver reliable and consistent positive business outcomes.
  • 16. 16 84% 68% 96% 60% 80% 100% 73% 59%63% 37% 75% 82% 0% 20% 40% 60% 80% 100% Increasing leadership group diversity is a formal part of the leadership development strategy Females in leadership positions Increase the representation of other under- represented groups in leadership positions (e.g., cultural minorities) Increase the representation of individuals with diverse experience and/or perspective in leadership positions Increase the representation of early career (e.g., emerging leaders, young professionals, generation Y) individuals in leadership positions Drive a culture of inclusion Top Companies Actively Work to Build Diversity and Cultural Agility Into Their Development Strategies Top Companies All Others Source: Aon Hewitt’s Global Top Companies for Leaders Study, 2014 Actively taking steps to increase representation of the following groups: Consulting | Performance, Reward & Talent Proprietary & Confidential | 02/2013
  • 17. 17 75% 52% 78% 88% 49% 35% 65% 58% 0% 20% 40% 60% 80% 100% Diversity within leadership pipeline overall Number of diverse candidates in successor pool Placement rate of diverse candidates Diversity of high potential pool Top Companies Measure their Effectiveness Top Companies All OthersSource: Aon Hewitt’s Global Top Companies for Leaders Study, 2014 Top Companies who take an active role in increasing the representation of women are also more likely to use diversity metrics as an indicator of leadership strategy effectiveness: Consulting | Performance, Reward & Talent Proprietary & Confidential | 02/2013
  • 18. 18 How Effective Are They? While Top Companies outperform the others in diversity efforts, they too, have significant room for improvement when it comes to diversity at the top… Composition of Senior Management Team Consulting | Performance, Reward & Talent Proprietary & Confidential 11/12/14 Male Female Board of Directors 80% 20% CEO 88% 12% Senior management 82% 18% Middle management 78% 23% Front line management 71% 29%
  • 19. 19 How Effective Are They? ...And in the pipeline Top Companies All Others Male Female Male Female Senior Management 80% 20% 80% 20% Middle Management 75% 25% 68% 32% Front Line Management 66% 34% 65% 38% Composition of High Potential Pool Consulting | Performance, Reward & Talent Proprietary & Confidential | 02/2013
  • 20. Four Things Women Can Do Now to Develop as a Leader and Why 1. Get 360 feedback and coaching  Women get less feedback than men  Help identify gender stereotypes and double binds  Share feedback to counter stereotypes 2. Strengthen network  Uncover how gender is operating in the network  Goal is strengthening and deepening not growing
  • 21. Make The Right Choices- Get the Right Support
  • 22. Four Things Women Can Do Now to Develop as a Leader and Why 3. Learn how to lead through difficult, complex and risky change  The “glass cliff” phenomenon
  • 23. Four Things Women Can Do Now to Develop as a Leader and Why 4. Find Your Authentic Boldness: Be an Effective Self Advocate  Know what you really want  Develop your personal brand  Project your best self
  • 24. Copyright © 2014 Akina Page 24Confidential What Do You Really, Really Want? - Feedback - Work experience - Career advancement - Client interaction - New client business - More money - More flexibility - Other?
  • 25. Copyright © 2014 Akina Page 25Confidential Your Personal Brand and Value Proposition Quick Pitch - 15 – 30 second message - Answers the “What do you do?” question with a response to the “What problem do you solve for whom?” question - I (verb) (target market) (problem solved) - Why You? – statement of supporting evidence What’s New? Message - 15 – 30 second message - Answers the “How are you?” or “What’s new?” question with a punchy, pithy, positive headline - Professional News - Personal News
  • 26. Copyright © 2014 Akina Page 26Confidential Projecting Your Best Self - Approach with authenticity - Have message readiness through the Quick Pitch and What’s New? Message - Know the 3 V’s of communication - Lead with the “ta-da” - Yes And…vs. No But… - Emotive words (delightedness, honor, enthusiasm) as we promote “I” language - Third party endorsement and credentialing - Go-to status – claim your “real estate” - Dreaming out loud/declaring desire and intent - Interrupt MSU - Prep, Practice and People in your Corner
  • 27. Copyright © 2014 Akina Summary & Next Steps
  • 28. Copyright © 2014 Akina Page 28Confidential 3 x 3 Game Plan Next Steps Resources Required By When What three actions will I take in the next three months to be a more effective self- advocate?
  • 30. “Women are often evaluated for promotions primarily based on performance while men are often promoted on potential.” - McKinsey & Company What approaches can we employ to shift this paradigm?
  • 31. Research shows teachers giving more classroom attention to boys when they call out answers. Girls were told to “raise your hand if you want to speak.” How has this affected your self-advocacy in the workplace?
  • 32. Redefining Impactful Communication: What differences occur with empowered and impassioned communication? Does a subtle change help?
  • 33. Thank you! Special thanks to speakers, Deb Knupp and Shelli Greenslade. Thank you to Aon and Joyce Webb for hosting! See you in the spring! Be sure to join the Women's Insurance Networking Group (WING) on LinkedIn