Our SheSays Singapore July session with CEO of Publicis Asia, Lou Dela Pena as she talks about Instinct.

2. The only global creative network for women.
!
SheSays works to help women further their careers
in creative industries through events, conferences,
meetups & mentoring.
!
> Singapore chapter <

4. Thank You
Kitt Santos
Photographer

5. Lizi Hamer, Storyteller at SapientNitro.
London | USA | Australia | Singapore
Meera Navaratnam, PR Guru at Grayling Asia.
Wonderful thinker, brilliant mind.

6. Grace Clapham, Change Entrepreneur, Connector and
Eco-System Builder. Connecting the dots.
Cam Schu, Ecommerce Guru and Founding
Team Member at online store luxola.com

7. SheSays Singapore!
Hello
Lou Dela Pena, CEO of Publicis Singapore.
Instinct :
Shaping your career
Soap box & Networking
Q&A

8. LOU DELA PENA
Chief Executive Officer
Publicis Singapore
Lou Dela Pena, who has built a solid reputation as an integrated
business leader among clients and peers, brings with her 17
years of experience and an impressive track record in global
brand management and new business.
!
Currently the CEO of Publicis Singapore, Dela Pena firmly
believes in building success based on innovation, client
obsession and entrepreneurship.
!
Before taking on the role of CEO Publicis in 2014, Dela Pena
was General Manager at TBWAGroup for 10 years, overseeing
the new business drive across all 7 disciplines of the 180 man
shop. Besides winning the global Singapore Airlines pitch, Dela
Pena is acknowledged for winning client pitches which included
the regional appointment of Corona, the Economic Development
Board, GlaxoSmithKline, Scoot, Mondelez, to name a few.
Prior to joining TBWAGroup, Dela Pena was the International
Business Director at Bates for Nokia, where she managed the
brand across Asia Pacific.
Before working in Singapore, Dela Pena was the Managing
Director of Bates141 Philippines with 40 people in her team.

10. in·stinct
[in-stingkt] . noun$
1. an inborn pattern of activity or tendency to
action common to a given biological species.$
2. a natural or innate impulse, inclination, or
tendency.$
3. a natural aptitude or gift: an instinct for making
money.$
4. natural intuitive power.

11. Fee
l
rather than
know for sure
#1

12. the intent,
the situation,
the opportunity,
the outcome.
Fee
l

13. empathy
#2
goes a long,
long way

14. #3 Nothing is bigger in the organization
ortghaanni zthaeti o n itself

15. YOU DO NOT MERELY WANT
TO BE CONSIDERED JUST THE
BEST OF THE BEST.
YOU WANT TO BE
CONSIDERED THE ONLY ONE
WHO DOES WHAT YOU DO.
Jerry Garcia, Grateful Dead

16. Never sell
without
Your Instinct
#5

17. When you ask creative people how
they did something, they feel a little guilty
because they didn’t really do it,
they just saw something.
Steve Jobs

18. #7 / Openness & vulnerability "
Risk + Empathy + Preparation "
= Real Opportunity

19. Be smart in
identifying the best
opportunities,
on your own.
!
Never wait for
someone to sell it
to you .
#8

20. #9
Know when
to change
your mind.
!
Know when
to walk away.
,
!
Know when
to quit in
order to stay
ahead.

21. #9 The greatest shortage in our
society is an instinct to produce.
!
To create solutions and hustle
them out the door. To touch the
humanity inside and connect to
the humans in the marketplace.
Linchpin: Are You Indispensable?

22. the best one doesn't necessarily
Nwoin, .the idea that wins is the one
with the most fearless heretic
behind it. ‘
In a battle between two ideas,
Seth Godin, Tribes: We Need You

23. THANK YOU

24. Lou Dela Pena!
CEO of Publicis Singapore. !
Q&A

26. Networking tip #339
Develop the habit of introducing people. Connecting
like-minded people is a powerful way to enhance
your network. The idea of doing this seems foreign
to many people, but it is actually quite easy. Do you
know two people who work in similar ways. Do they
argue similar points? Don’t make it hard, just
introduce the two of them by sharing their common
interest. They can decide if they want to pursue the
relationship further.