Creating and maintaining a product requires a lot of planning, strategy and collaboration. The following slides were shared at Capital Factory August 30th, 2014 for attendees of SheHacksATX Study Hall.

1. SHEHACKSATX STUDY HALL
CREATING AND MAINTAINING
A PRODUCT ROADMAP

2. @JESLOWRY
• UX Researcher
• Service Designer
• Customer Experience
Specialist
• Founder of SheHacksATX,
SheDesignsATX, Velma
Magazine & Key to the
Street

3. INTRODUCTION
WHAT IS A PRODUCT ROADMAP?

4. WHY DO YOU NEED A PRODUCT
ROADMAP?
• Easily communicate development goals with entire
team.
• Avoid “scope creep”.
• Keep priorities front and center.
• Starting point for story cards.

5. STEP 1: GATHER
INFORMATION
• What problem does the
product solve?
• Who will use this product?
• What are they top three
tasks performed by most
users?

6. S T E P 2 :
INVESTIGAT E
OPTIONS
• What existing services can
I utilize?
• What do I need to build
from scratch?
• What can I afford now?
• What can I afford later?

7. STEP 3: SER VICE
DESIGN
• How does my product act
as a service?
• What happens in the front
and back of house to
deliver my service?
• What is the process flow
for each task?

8. S T E P 4 :
IDENTIFYING
SCOPE
• Do I have all of the
technology experts
necessary to build my
product?
• What are the costs?
• What are the priorities?
• What are the timelines?

9. STEP 5
CONCEPTUALIZING THE ROAD AHEAD

10. STEP 6: PRODUCT
LIFECYCLE
• Software becomes
obsolete.
• Technology changes.
• Customer needs change.
• Eventually your product
will need an overhaul or be
replaced entirely.

11. RESOURCES AND ASSETS
SERVICE BLUEPRINT

12. RESOURCES AND ASSETS
PERSONAS
Age &
Status:
• Male
• 41 years old
• Married
• 2 kids
Personal Moto:
“Happy wife, happy
life.”
Top Priorities
Keeping the wife and kids happy
is James’ mission in life. He
wants them to have everything
they need.
Providing his girls with outdoor
experiences is important to
James. He wants them to connect
to the natural environment.
Family camping trips are a
regular activity all year round.
ARB 4x4 Accessories - Persona 1
JAMES
Location &
Work:
Melbourne, Victoria
Factory Engineer
$95,000/year
I’m a huge fan of the way the ARB bull bar looks on the Toyota Tacoma's. Unfortunately they're a
little pricy and I'm having a hard time talking my wife into it. My truck has factory fog lights, so
adding the fogs from ARB is more of an expense. Guess I'll just start skipping lunch when I'm out on
patrol, and save up for 72 weeks... Great product! Can't wait to get mine.”
Needs to be Challenged
James isn’t the type to sit
around or wait for something to
happen. He’s always busy and
active.
He enjoys understanding how
things work. As a kid he took a
carburator apart on his bedroom
floor to his mother’s dismay.
He never takes short cuts and
takes pride in quality work.
Seeks Adventure
James has always looked to the
outdoors for inspiration and
escape. He grew up north of
Melbourne near the Yarra Ranges
riding dirt bikes.
These days, James doesn’t take
too many risks and he sold his
dirt bike. But the same
adventurous spirit lives inside
him - even if he’s just a
spectator.
Mission
James would like to take his family
on trip across Australia. He’d like
to take his girls and his in-laws on
a 2 month off-roading journey.
He spends 2-3 hours per week
researching ideas for the trip. He
wants to find locations off the
beaten path.
“
Devices:
iPad, Windows Desktop,
Samsung Mobile

13. RESOURCES AND ASSETS
USER FLOWS

14. RESOURCES AND ASSETS
STORYBOARDING

15. KTTS Service Roadmap: Beta 1
v1, 2014
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Marketing Development KPI CRM
Gather user
perceptions
and
expectations
Lock down
beta
partner(s)
Beta partner(s)
acquired
White Paper
Released
Soft Launch
Promotion
Pilot 1
Global
Release
(Walk 21
Sydney)
Moderation &
Custom Settings
1,000 Actively
Engaged for
Pilot 1
2,500 local
residents
registered
Case Study
Released
100 active local
citizen-created
projects
10,000 local
residents
registered
Get Satisfaction
Setup as CM
Tool
Survey Monkey
to Collect UX
Feedback
Users invited to
participate in
Beta 2 testing
Register &
Create Projects
Project
Project Analytics
& Reporting
NFC Chips &
Twilio Integration
Camera
Integration
Updated Icons
& Design Tool
Features
Lifestyle
Blog
Facebook
App
Product Feature
Responsive
Website v2
Android
App
iPhone
App
Responsive
Website v3
Targeted
Newsletter
ii. Explore
- integrate with Google Maps
- browse by country, state/ province,
city, street
- connect users via their location
- how to screen
iv. My Profile
- integrate with Facebook
- register a profile
- manage photos and designs and
favourites
- how to screen
i. Get Photo
- configure database
- how to screen
- capture photo
- label, add story & keyword tags
- save project
iii. Design
- create layers saved to photos
- objects to drop onto layer
- sketch tools to draw onto layer
- how to screen
v. Community
- connect user to online network(s)
- create groups for design projects
- collaborative features for peer to peer
support and co-design
- manage collaborative projects
- how to screen
Product Roadmap

16. ANY QUESTIONS?