2. Introduction
We are three-quarters into 2019 and the business world continues to change
rapidly thanks to technology, which affects consumer behavior. In the past five
years alone, we have seen an increase in automated services and programs that
have made running a business much easier and more efficient. We are no longer
restricted to the office, since smartphones and tablets let us conduct many of our
business tasks on the go, including managing new accounts and syncing our
calendars. We can count on more advances in technology to reshape the
business landscape as well as customer profiles. Let’s take a look at the top four
business trends we can expect next year.
3. Internet of Things
Machines are talking to each other – literally.
Right now, we can turn on an appliance from our
smartphones while on our way home from work.
Or, we can ask a digital assistant (e.g. Alexa) to
turn on the TV. This technology will expand to
larger, more complex machines that will make
business decisions, possibly reducing
management in corporations.
4. Collab Space Central Pitch Deck
3D Printing
This technology has just started to scratch the
surface this year. It will grow exponentially to print
organs, building materials, toys, cosmetics, and food.
There will be minibuilders, which are robots that
utilize 3D printing to manufacture objects of any size.
These minibuilders could replace construction
workers. However, it can be a new opportunity for
small construction firms to gain more business by
completing more projects.
5. More Personalized
Customer Service
Through machine learning, businesses can
suggest products similar to a customer’s previous
purchase (or purchasing history). We have seen
this on a customer’s homepage of corporate giants
such as Amazon and Barnes and Noble. Also,
when purchasing an item online, you will see other
products in the same category that were recently
viewed and/or purchased by other customers.
Personalized customer service will be taken a step
further with more notifications on sales as well as
reminders to restock certain items.
6. Corporations use feeds to spotlight their
products. This branding practice is now changing
due to the popularity of stories, short videos that
focus on the moment and disappear after 24
hours. They are more authentic, which is
appealing to customers. According
to TechCrunch, stories on WhatsApp have
reached 450 million daily users and Instagram
reached 191 million. Stories will continue to grow
and businesses will need to change their
advertising strategies to capitalize on them.
Stories for Branding