Shawn Nutley discusses the benefits of investing in business technology.

1. 1/5/22, 10:18 AM The Benefits of Investing in Business Technology | Shawn Nutley | Professional Overview
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The Benefits of Investing in Business
Technology
by shawnnutley | Jan 5, 2022 | Blog, business, Shawn Nutley, Technology
Business needs and priorities change as a business grows. As a result, investing in
business technology is vital for any company that wants to get ahead of others in today’s
rapidly changing market. Investing in the right business technology profoundly impacts
business operations in various ways, as it allows companies to achieve their projected
goals.
Some of the benefits a business can reap from investing in technology include:
Increased Productivity
Technology allows a business to compete effectively and respond to changes faster. The
development of automated processes improves efficiency and reduces human errors.
Various software applications, including QuickBooks, contact management applications,
and sales tracking, enable business owners to focus on other business strategies and
a
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2. 1/5/22, 10:18 AM The Benefits of Investing in Business Technology | Shawn Nutley | Professional Overview
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employees to direct their energy to more essential and higher-level roles. As a result,
business productivity increases, and businesses acquire a competitive edge in the
competitive market.
Improved Communication and Collaboration
Communication is one of the main factors that guarantee business success. Investing in
technology provides a business with various communication resources that enable people
to communicate fast and excellently. Besides, the integration of mobile computing devices,
such as laptops, tablets, and smartphones, with software such as Voice Over Internet
Protocol (VOIP), and zoom meetings enables employees to team up effectively regardless
of the physical distance between them any time, in any place.
Reaching Target Customers
Investing in technology allows business ads and content to reach the intended clients
through online platforms, such as Facebook and Instagram, and search engines like
Google. Additionally, digital technologies, such as instant messaging apps, enable a
business to interact with vendors and customers and offer them valuable information.
Online communication allows companies to give their clients specific goods and services.
Data Security
Investing in technology enables a business to keep their customers’ and employees’ data
safe. While data breaches can ruin company reputation and cost thousands of dollars,
technology provides storage options such as DropBox, which allow specific users to access,
add or change the stored information. Besides, technology offers organizations ways to
protect their video, voice, email, and text conversations. Thus, technology enhances data
safety by reducing chances for hacks, sabotage, and espionage.
Investing in technology helps businesses to thrive and acquire a competitive advantage
over their competitors. It increases employee productivity, encourages teamwork and
communication, improves interactions with customers, and enhances security. In return,
these benefits contribute to higher returns and improve business efficiency.
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