Future Market Insights has announced the addition of the “Social Publishing Application Market: Global Industry Analysis and Opportunity Assessment 2016-2026" report to their offering.

1. Social Publishing Application Market Expected to
Dominate Worldwide by 2026
November 2016
©2015 Future Market Insights, All Rights Reserved
Report Id : REP-GB-2126
Status : Ongoing
Category : Electronics, Semiconductors, and ICT

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©2015 Future Market Insights, All Rights Reserved
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3. Research Methodology (1/2)
Systematic Research Approach
In-depth secondary research is used to
ascertain overall market size, top
industry players, top products, industry
associations, etc.
PMR formulates a detailed discussion
guide to conduct expert and industry
interviews
PMR develops a list of industry players
(manufacturers), distributors, retailers
and industry experts
PMR conducts interviews with industry
experts, industry players, distributors
and retailers
Data is validated by triangulation
method, wherein secondary, primary
and PMR analysis contribute to the final
data
Data is scrutinized using MS-Excel to
obtain qualitative and quantitative
insights about the industry
PMR delivers industry insights and
information in the required format
(PDF)
Data
Collection
Data Filter
& Analysis
Research &
Intelligence
Actionable
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Business
Solution
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C
B
Primary
Research
Company
Analysis
Desk
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 Identifying key opinion leaders
 Questionnaire design
 In-depth interviews
 Coverage across value chain
 Market participants
 Key strengths
 Product portfolio
 Mapping as per value chain
 Key focus segments
 Key industry experts
 Channel study
 Developments
 Market dynamics
 Products
 Conclusions
SOLUTION
Primary Research#
 Linkedin
 Zoominfo
 Salesforce
 Avention
 Factiva
 GBI
 Genios
 Meltwater
 Company websites
 Company annual
reports
 White papers
 Financial reports
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Secondary Research # Paid Publications#
Insights
Market profiling
Formulating discussion guide
Developing list of respondents
Data analysis
Data validation
Data collection
1
2
3
4
5
6
7
# includes sources of databases
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4. Social publishing application can be defined as a tool or the app that helps in publishing content on social
media. With the increase in the usage of social networking websites, there has been increase in the
demand of social publishing applications. There are many applications such as Sprinklr, Twitter web client,
Hootsuite, and Social Dynamx. These Social publishing applications allow users to connect users
publishing content with their social networking websites. Moreover, Social publishing application post
content on behalf of user and helps in increasing social connectivity.
The social publishing is also known as the combination of web content management, web application
management and social software management. Social publishing application helps assembles all the
mentioned technology and provide a website where user can post, and engage within a web based
activity. Social publishing application also helps users such as publishers, and magazine writers to link
their content with social websites for increasing potential users.
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Social Publishing Application Market: Drivers and Challenges
Now a days with the growing significance of social websites among users in various industries, technology
providers have started offering tools such as social publishing applications to improve usage of social
media.
Social Publishing Application Market
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5. The major driving factor for Social publishing application market is the rising usage of content
management systems among users. In various organizations, there has been extensive usage of digital
assets, due to which companies employ several content management systems such as web content
management system, and digital asset management system. These Social publishing application helps by
storing, editing, controlling, and retrieving digital content within the organization. In most of the
industries, companies are using these Social publishing application to get rid of excessive paper work.
These technology also help user by providing linkage to social websites. These content management
systems help user by posting content in the social websites to improve business status. Social publishing
application also allow potential customers to get knowledge about the company, its new product
launches, and other activities.
The restraint for this Social publishing application market is the high risk of data loss and misuse. The
social publishing applications links the content of the organization with social websites. Many times it
happens that social websites gets hacked. The content linked to the social website also comes under the
cyber-attack, which allow hacker to hack the content from the organization. It leads to the risk of data
misuse and data loss. The digital content, also includes personal information of clients, vendor details,
financial information of organization, which comes under the risk in case of social website hacking. Few
social publishing application providers have started offering solutions that ask for authorization of data
from user before posting it to social website.
Social Publishing Application Market
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6. Social Publishing Application Market:Segmentation
Segmentation on the basis of solution:
Social media management: This Social publishing solution helps user in managing social media and social
content. It uses a data base of ready-to publish messages and other creative content for user to share. It
also helps in controlling and managing content which is to share at social websites. It also allow user to
manage social websites by suggesting type to content to be published in the particular website.
Brand management: This Social publishing application solution improves the brand acceptance among
clients by providing timely information to them. It also support branding team by providing them content
to authorize before publishes. This helps in aligning the branding and the goal in the same direction.
Web application management: This Social publishing application solution allow organization to edit,
create and publish content on web. There are various web based application being used by organizations
to publish content on web. This Social publishing application solution helps in proper controlling and
management of these web based applications.
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Social Publishing Application Market
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7. Companies such as Adobe, Hootsuite, Sprinklr, Social Dynamx, Buffer, and Twitter are some of the key
vendors of Social Publishing Applicationmarket.
Regional Overview
The North America region holds the largest market share of global social publishing application market.
The market is growing comprehensively in countries such as US and Canada due to the high adoption of
advance technologies in order to expand their capacity and opening the new facilities. The major solution
vendors in this Social publishing application are from North America, creating high growth opportunity
for social publishing market. Companies such as Proofpoint are also creating solutions for this market due
to the opportunities lying in this market.
The Asia Pacific region is following the North America region in this Social publishing application
marketnand is expected to have the highest growth rate in coming years due to the adoption of social
websites and the growing usage of them for business purposes in countries such as Australia and India.
In Europe region, the market for Social publishing application is witnessing slow growth rate due to the
slow adoption rate of technology. Countries such as U.K. is contributing enormously towards the
application of these technologies.
Social Publishing Application Market
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8. Browse Full Report@
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Social Publishing Application Market
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