In this presentation, we have describe what is digital marketing its advantage, disadvantage, strategies of the digital marketing, types of marketing , traditional marketing importance its disadvantages, how many type's of medias is there what are those types and what are the sponsored ads.

1. Presented by Anju Feedback
Trends
Ads
Market

2. Digital Marketing also known as
online marketing refers to advertising
delivered to digital channel to
promote the brand $ connect with
potential customers using the internet
and mobile phone and other forms of
digital communication
e.g, Search engines, website, Social
media, Emails, Mobile apps, Text
messages, web based ads.

3. • The World total population as per
Jan 2023 is 8.01 billion
• The Mobile Phone users are 5.44
Billion (68% of worlds population)
• The total internet users are 5.16
billion(64.4% of worlds
populations)
• The active social media users are
4.76 billion(59.4% of worlds
population)
Available
Market
Target
Market
Potential
Market

4. • The total internet growth rate from 2022 to 2023 is 1.9%(98 million
new users)
• The Average time spend on internet is around 6hours 37 minutes
• On an average a user access 7 social media platforms in a month
• The Digital Ads spend in 2022 is 568 Billion dollars.it is above to
reach 835 billion dollar by 2026
• 72% of over all marketing budget are spend on digital marketing
• The Indian Digital Marketing Industry is expecting to grow at
30.2% between 2023 & 2028
• The major industries for digital marketing in India are
automotive(automobile) Telecom, Education, FMCG, Retails, Media
& Entertainment, Ecommerce & other.

5. • Print Advertising
• Broadcast Advertising(Television,
Radio)
• Direct Mail
• Event Marketing
• Telemarket
Traditional marketing refers to conventional methods of
promoting products or services that existed before the advent
of digital technologies. These methods rely on offline
channels and are often characterized by a one-way
communication model, where the business communicates its
message to the target audience without much interaction

6. • Limited Targeting
• High Costs
• Limited Interactivity:
• Difficult Measurement of
ROI
• Global Reach
Limitations
• Face-to-Face Interaction
• Tangible Presence
• Local Targeting
• No Dependency on
Technology
• Perceived
Trustworthiness

7. • Overwhelming
Competition
• Technical Challenges
• Privacy Concerns
• Dependency on
Technology
• Targeted Audience
Reach
• Cost-Effectiveness
• Measurable ROI
• Real-Time Analytics and
Adjustments
• Global Reach
• Interactivity and
Engagement
• SEO (Search Engine
Optimization)

8. Media" generally refers to the means
or channels used for communication,
the dissemination of information, and
the transmission of messages to a
broad audience

9. Communication channels that are 100%
within an organization control
E.g; Website, Social media, Blogs, Emails
Promotions from 3rd parties not
derived from paid efforts
E.g; Rating & Reviews, Customer
Referrals, SEO,PR & Influencers,
Guest Blogs
Promotions from 3rd parties derived
from paid efforts.
E.g; Google Ads, Facebook Ads,
Sponsored Content, Sponsored
Influencers,Events.

10. Sponsored ads, also known as
pay-per-click (PPC) ads, are a
form of online advertising in
which businesses pay a fee each
time one of their ads is clicked.

11. Presented By:Anju