DMND project 4

1. Project 5 SEO Audit

2. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. Female, 28 yrs
old
2. She did master’s
in MBA
3. Lives in Mumbai
4. Interested in
online learning and
marketing Dimpal Gujrati
1. She needs
perfect course
with real
certificates.
2. Creating job
opportunities
3. Ideas from Digital
marketing field
expert
Hobbies Goals Barriers
1. Traveling
2. Exercise
3. Gaming
4. Entertaining
1. She want to
become an
expert in Digital
Marketing
2. Working in a big
digital marketing
company
1. Too many
information collected
about digital
marketing course
2. Time restrictions
3. Inefficient mentor
relationship

3. Part 1
On Site SEO
Audit

4. Keywords
Head Keywords Tail Keywords
1 Digital marketing Learn online digital
marketing
2 Social media course Udacity digital
marketing program
3 Digital marketing
course
Best online course
for digital marketing
4 Udacity courses Learn digital
marketing from
industries expert
5 Social media
marketing
Learn social media
marketing

5. Keyword with the Greatest Potential
Which Head Keyword has the greatest potential?
Ans :- Digital marketing at 72 priority
Which Tail Keyword has the greatest potential?
Ans :- Best online digital marketing course at 42
priority

6. Technical Audit: Metadata
URL:https://dmnd.udacity.com
Current
Title Tag
<title>Udacity Digital Marketing Nanodegree
Program Website</title>
Meta-
Description
<meta name="description" content="" />
Alt-Tag <img rel="//v.fastcdn.co/a/img/loading_circle.svg"
src="" class="loading notification-loader" alt="" />
Revision
Title Tag <title>Udacity Digital Marketing Nanodegree
Program Website | Become a Digital
Marketer</title>
Meta-
Description
<meta name="description" content=“Gain
real-world experience running live campaigns as
you learn from top experts in the field. Launch
your career with a 360-degree understanding of
digital marketing..”/>
Alt-Tag <img rel="//v.fastcdn.co/a/img/loading_circle.svg"
src="" class="loading notification-loader" alt=“teacher
at a table with hands on open and loading circle in top
right corner.”/>

7. Suggested Blog Topics
1 – Digital Marketing :- I choose because I can
write several topic in digital marketing field.
2 – Social Media Marketing :- Socia media
marketing is crucial parts of online marketing
which process is gaining more conversion and to
get more traffic on your website.
3 – Udacity Digital Maketing Course :- This is
one of the best website on the Internet because
nowdays everbody wants updated course and
learn from industries expert with real project.

8. Part 2
Off-Site SEO

9. Technical Audit: Backlink Audit
Backlink
Domain
Authority
(DA)
1 https://www.google.com/acce
ssibility/for-developers/
100
2 https://docs.microsoft.com/en-
us/contribute/additional-resou
rces
99
3 https://developer.mozilla.org/e
n-US/docs/Web/JavaScript/R
eference/Global_Objects/Pro
mise
98

10. Link-Building
Site Name Coursera
Site URL https://www.coursera.org/
Organic Search
Traffic
894K
Site Name MOZ
Site URL https://moz.com/
Organic Search
Traffic
408K
Site Name Udemy
Site URL https://www.udemy.com/
Organic Search
Traffic
1.7M

11. Part 3
Performance
Testing

12. Page Index
As per the test I have performed, there is no
index page found for dmnd.udacity.com.
Actually it’s a very important to index pages on
Google, knowing the number of pages that
indexed is important for SEO performance .

13. Page Speed for Mobile
Faster pages both rank and covert better. Hence
it is important to evaluate the page speed.

14. Page Speed for Desktop

15. Mobile-Friendly Evaluation
I think Mobile-friendly is essential parts of any
websites because every single user search anything
from mobile that’s why website should be always
mobile friendly.
But I have found problem with ‘dmnd.udacity.com’
that’s performed very slow, so I think you should be
care about this.

16. Part 4
Recommendations

17. Recommendations
Off-site SEO :- Udacity needs focus on linking
with high quality links and credible websites to
improve their ranking.
Performance Testing :- As i have analyzed
udacity needs to index all pages on Google,
Actually it’s a very important to index pages on
Google, knowing the number of pages that
indexed is important for SEO performance.
For page speed Udacity needs fix all those
problems which is causing slow page speed that
is negatively affecting the user experience.
If Udacity does all these changes, it will definitely
improve the page rank .