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SA P6- Evaluate a Display Campaign Project
- 1. Project 7 Evaluate a Display Campaign
- 2. Part 1 Evaluate a Display Image Campaign
- 3. Display Image Campaign: Overall Results
- 4. Results: Calculate the ROI Creative Clicks Impressions CTR Avg CPC Campaign Results 1243 200,957 0.62% $0.36 Cost Conversion Rate # New Students CPA ROI +/- $448.95 .002 2 $224.47 ($149.06)
- 5. How would you optimize this campaign? Suggestion 1: I got positive ROI $149.06 on 2 students from this campaign, I think headline and description should be eye catching for this campaign Suggestion 2: Keywords should be more and unique keywords, expand the list of all keywords with similar to the best performing keywords. Suggestion 3: The best idea of effective campaign we can pause the campaign with high CPC
- 6. Part 2 Evaluate a Display Image Campaign
- 7. Display Image Campaign: Site Targeting
- 8. Results: Calculate the ROI Creative Clicks Impressions CTR Avg CPC Campaign Results 407 67,833 .6% $0.57 Cost Conversion Rate # New Students CPA ROI +/- $231.99 .002 1 $231.99 $67
- 9. How would you optimize this campaign? Suggestion 1: I got ROI $67 on one student, I think we have touched many users who are at the very start of the customer journey we should be target users Suggestion 2: It’s good idea to create new campaign with eye catching headline and description Suggestion 3: The best idea of effective campaign we can pause the campaign with high CPC
- 10. Part 3 Evaluate a Display Image Campaign
- 11. Display Image Campaign: Overall Results
- 12. Results: Calculate the ROI Creative Clicks Impressions CTR Avg CPC Campaign Results 670 109,994 0.61% $0.35 Cost Conversio n Rate # New Students CPA ROI +/- $234.50 .002 1 $234.5 $64.5
- 13. How would you optimize this campaign? Suggestion 1: I got $64.5 this is very low ROI. Actually we should care about unique headline and description and to expand audience through high CPC. Suggestion 2: Keywords should select always high performer keywords for this campaign. Suggestion 3: The best idea of effective campaign we can pause the campaign with high CPC.
- 14. Part 4 Results, Analysis, and Recommendations
- 15. Recommendations for future campaigns ○ Would you focus on certain Ad Groups, ads or targeting? ○ Ans :- Yes, to run a successful campaign I will focus on Ad groups and targeting and also I need to add atractive headlines and description for more clicks and conversion. ○ Would you change any of your existing ads or add any new ones? ○ Ans :- Yes, I will make few changes in keywords include best performer keywords. ○ Would you set up an A/B test, and if so, how would you go about it? ○ Ans :- Ofcourse yes, because It is one of the most things to set up an A/B test. I will make it esier to evaluate the results in the future. ○ Would you make changes to the landing page, and if so, what kind of changes and why? ○ Ans :- This is important part on the campaign is the landing page. It should be clear to the audience and I will prefer to add images or videos to landing page which will define what we are offering.