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dmnd project 7

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SA Market with Email Project

  1. 1. Project 7: Email Marketing
  2. 2. Part 1 Plan Your Email Content
  3. 3. Email Series And Marketing Objective & KPI Email 1: Become a success Digital Marketer with Udacity Marketing Objective :- Engagement KPI :- No. Of opens Email 2: Digital Marketing course by industries expert Marketing Objective :- Engagement KPI :- No. Of opens Email 3: Available 30% off on digital marketing course by Udacity. Marketing Objective :- Conversion KPI :- No. Of Enrollments
  4. 4. Target Persona Background and Demographics Target Persona Name Needs 1. Female, 28 yrs old 2. She did master’s in MBA 3. Lives in Mumbai 4. Interested in online learning and marketing Dimpal Gujrati 1. She needs perfect course with real certificates. 2. Creating job opportunities 3. Ideas from Digital marketing field expert Hobbies Goals Barriers 1. Traveling 2. Exercise 3. Gaming 4. Entertaining 1. She want to become an expert in Digital Marketing 2. Working in a big digital marketing company 1. Too many information collected about digital marketing course 2. Time restrictions 3. Inefficient mentor relationship
  5. 5. Part 2 Create an Email Campaign
  6. 6. Creative Brief: Email 1 Overarching Theme: 3-5 Sentences General This is intended to help drive the visual and written assets for this campaign. Subject Line 1 Become a success Digital Marketer with Udacity Subject Line 2 Enhance your knowledge with the real world project by Udacity Preview Text Learn Digital Marketing with the real world project by Udacity Body Learn the updated Digital Marketing course with the real world project by Industries expert with Udacity. Get a knowledgeable mentor who guides your learning and is focused on answering your questions, motivating you and keeping you on track. Launch your career with 360- degree understanding of Digital Marketing Outro CTA Learn More
  7. 7. Creative Brief: Email 2 Overarching Theme: 3-5 Sentences General This is intended to help drive the visual and written assets for this campaign. Subject Line 1 Why should you join this course Subject Line 2 Digital Marketing course by industries expert Preview Text You’ll benefit from supportive mentoring and rigorous project review Body This program offers you the opportunity to master platform-specific skills valued by top employer Outro CTA Learn More
  8. 8. Creative Brief: Email 3 Overarching Theme: 3-5 Sentences General This is intended to help drive the visual and written assets for this campaign. Subject Line 1 Available 30% off on digital marketing course by Udacity. Subject Line 2 Hurry up, Udacity gives you 30% discount for this course Preview Text This is the limited offer for you Body With personal career coach and career services. You will have access to career coaching sessions, interview prep advice, and resume and online professional profile reviews to help you grow in your career. Outro CTA Enroll Now
  9. 9. Calendar & Plan Week One Week Two Week Three M T W T F M T W T F M T W T F Color Key Planning Phase Testing Send Phase Analyze Phase
  10. 10. Part 3 Build & Send
  11. 11. Draft Email
  12. 12. Final Email
  13. 13. Part 4 Sending & Analyzing Results
  14. 14. Results Email #1 After you have hit send on the first email of your campaign, you can spend some time analyzing the results. 1. Calculate the Open Rate Results and Analysis Sent Delivered Opened Opened Rate Bounced 2500 2250 495 22% 225
  15. 15. Results Continued Email #1 Calculate the CTR and the Conversion Rate Here we see that 30 people have unsubscribed. We need to remove those email id from our mailing list. If we don’t remove those email id then we may be liable for financial penalties. Results and Analysis Clicked CTR Take Action Conversion Unsub 180 8% 75 3.33% 30
  16. 16. Final Recommendations I will campaign for both email #2 and 3 and I will analyze the result for CTR, open rate and conversion rate. I will also do A/B testing for both campaigns. This will help me determine which campaign better performed.
  • nosa21

    Jun. 5, 2021
  • HassanNasr10

    Feb. 16, 2021

dmnd project 7

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