dmnd project 7

1. Project 7: Email Marketing

2. Part 1
Plan Your Email
Content

3. Email Series And Marketing
Objective & KPI
Email 1: Become a success Digital
Marketer with Udacity
Marketing Objective :- Engagement
KPI :- No. Of opens
Email 2: Digital Marketing course by
industries expert
Marketing Objective :- Engagement
KPI :- No. Of opens
Email 3: Available 30% off on digital
marketing course by Udacity.
Marketing Objective :- Conversion
KPI :- No. Of Enrollments

4. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. Female, 28 yrs
old
2. She did master’s
in MBA
3. Lives in Mumbai
4. Interested in
online learning and
marketing Dimpal Gujrati
1. She needs
perfect course
with real
certificates.
2. Creating job
opportunities
3. Ideas from Digital
marketing field
expert
Hobbies Goals Barriers
1. Traveling
2. Exercise
3. Gaming
4. Entertaining
1. She want to
become an
expert in Digital
Marketing
2. Working in a big
digital marketing
company
1. Too many
information collected
about digital
marketing course
2. Time restrictions
3. Inefficient mentor
relationship

5. Part 2
Create an Email
Campaign

6. Creative Brief: Email 1
Overarching Theme: 3-5 Sentences
General This is intended to help drive the visual and
written assets for this campaign.
Subject Line 1 Become a success Digital Marketer with Udacity
Subject Line 2 Enhance your knowledge with the real world
project by Udacity
Preview Text Learn Digital Marketing with the real world project by
Udacity
Body Learn the updated Digital Marketing course with
the real world project by Industries expert with
Udacity.
Get a knowledgeable mentor who guides your
learning and is focused on answering your
questions, motivating you and keeping you on
track.
Launch your career with 360- degree understanding
of Digital Marketing
Outro CTA Learn More

7. Creative Brief: Email 2
Overarching Theme: 3-5 Sentences
General This is intended to help drive the visual and
written assets for this campaign.
Subject
Line 1
Why should you join this course
Subject
Line 2
Digital Marketing course by industries expert
Preview
Text
You’ll benefit from supportive mentoring and rigorous
project review
Body This program offers you the opportunity to master
platform-specific skills valued by top employer
Outro
CTA
Learn More

8. Creative Brief: Email 3
Overarching Theme: 3-5 Sentences
General This is intended to help drive the visual and
written assets for this campaign.
Subject
Line 1
Available 30% off on digital marketing course by
Udacity.
Subject
Line 2
Hurry up, Udacity gives you 30% discount for this
course
Preview
Text
This is the limited offer for you
Body With personal career coach and career services.
You will have access to career coaching sessions,
interview prep advice, and resume and online
professional profile reviews to help you grow in your
career.
Outro
CTA
Enroll Now

9. Calendar & Plan
Week One Week Two Week Three
M T W T F M T W T F M T W T F
Color Key Planning
Phase
Testing Send Phase Analyze
Phase

10. Part 3
Build & Send

11. Draft Email

12. Final Email

14. Part 4
Sending & Analyzing
Results

15. Results Email #1
After you have hit send on the first email of your
campaign, you can spend some time analyzing the
results.
1. Calculate the Open Rate
Results and Analysis
Sent Delivered Opened
Opened
Rate
Bounced
2500 2250 495 22% 225

16. Results Continued Email #1
Calculate the CTR and the Conversion Rate
Here we see that 30 people have unsubscribed. We
need to remove those email id from our mailing
list. If we don’t remove those email id then we may
be liable for financial penalties.
Results and Analysis
Clicked CTR
Take
Action
Conversion Unsub
180 8% 75 3.33% 30

17. Final Recommendations
I will campaign for both email #2 and 3
and I will analyze the result for CTR, open
rate and conversion rate. I will also do
A/B testing for both campaigns.
This will help me determine which
campaign better performed.