The document summarizes a Google Adwords campaign created with a $10 daily budget to generate leads and conversions for an HTML5 Canvas for Beginners course in India. Two ad groups were created, each with relevant keyword lists targeting people interested in learning HTML5 Canvas basics. Google Adwords and its keyword planner helped select keywords and optimize the campaign format and quality. Short, relevant ad copy was chosen as the main click attraction point. Campaign performance will be measured by the number of leads and conversions generated.

1. Project 6
Part 1

2. 1. Approach Description
I was assigned the following criteria a campaign :
Country :- India
Course : HTML5 Canvas for Beginners.
Budget : Daily Budget $10
With help of Google Adwords I created a campaign.
Adwords makes thing simple while creating a
campaign in proper format and it includes all
essential options to improve ad quality and it helps
me to improve of a particular ad campaign.
Talking to the keyword strategy I am focusing on the
people who are the intersted in learning the basics
about HTML5 Canvas. Actually it’s a tough job for
me select the right keywords, but Google keyword
plannner help me a lot about trending keywords
strategy.
Ad copy is the crucial part of my campaign I chose
short and quality content for my campaign, because
that is the main attraction point why people click on
my ads.

3. 2. Marketing Objective &
KPI
To collect leads and conversion with the budget $10
per day and I put the default CPC (cost per click) at
$3
KPI :
The number of leads and the number of conversion
collected.

4. Ad Groups
Ads and Keywords

5. Ads Group#1
Ads & Keywords list
html
html5
html tags
html5 tutorial
html5 template
unity game development course
html5 css and java script tutorial
canvas in html5
html5 multiple canvas
working with canvas
html5 development tutorial
create new javascript
html5 3d drawing
html5 canvas dom
draw canvas on canvas
html canvas image background
html canvas filter
html5 multiple canvas layers
mutiple canvas in html5
html5 canvas draw 3d

6. Ad Group #2:
Ads & Keyword List
unity game development course
html5 css and java script tutorial
canvas in html5
html5 multiple canvas
working with canvas
html5 development tutorial
create new javascript
html5 3d drawing
html5 canvas dom
draw canvas on canvas
html canvas image background
html canvas filter
html5 multiple canvas layers
mutiple canvas in html5
html5 canvas draw 3d

7. Appendix
Screenshots for
Reference

8. Example:
Review your campaign

9. Example:
Campaign Summary