This document summarizes a Facebook marketing campaign targeting users aged 20-38 in the US and India who have completed higher education and have an interest in marketing. The campaign budget is $100 USD for one week. The campaign will create catchy ads with headlines, descriptions, and images to attract audiences to download an e-book and provide their email addresses, with a goal of collecting 100 emails. Key performance indicators to measure the campaign's success include numbers of likes, shares, clicks, and email addresses collected. Screenshots provide examples of the campaign, ad sets, and images used in the ads.

2. Campaign Approach
Identify the target audience by location, age, gender,
interest and behaviour based on followwing :
Location :- I choose US and India as preferred location
beacuase these countries with the largest users of
Facebook ( 2.6 M daily active user ) wich gives me wider
reachablity.
Age :- I choose age limit from 20 to 38 because at this
age people mostly complete the higher education and
look for spacific skills to establish themeselves
professionally.
Inerest and Behaviour :- Based on age limit I target the
marketing and have completed the higher education.

3. Budget for the campaign and ad schedule :-
As per Udacity’s norms I set budget $100 USD
and scheduled the campaign for one week.
Create the content for the campaign :-
Actually I have created the campaign to attract
the target audiences through catchy headlines
and description. It’s very important to keep
the text unique and short because that’s the
most attraction point why people will click on
the link. Also the most essential part is Images
that shows about what I am talking about and
my brand.

4. Target Persona
Background and
Demographics
Target Persona
Name
Needs
1. Female, 28 yrs
old
2. She did master’s
in MBA
3. Lives in Mumbai
4. Interested in
online learning and
marketing Dimpal Gujrati
1. She needs
perfect course
with real
certificates.
2. Creating job
opportunities
3. Ideas from Digital
marketing field
expert
Hobbies Goals Barriers
1. Traveling
2. Exercise
3. Gaming
4. Entertaining
1. She want to
become an
expert in Digital
Marketing
2. Working in a big
digital marketing
company
1. Too many
information collected
about digital
marketing course
2. Time restrictions
3. Inefficient mentor
relationship

5. Marketing Objective
Attract the interested candidates for the DMND
program and encourage them to download our e-book
and to collect 100 email Id’s and I have marketing
budget $100 USD and scheduled the campaign for one
week.

6. KPI
Here are KPI’s for my marketing objective.
●The numbers of likes and shares
●Number of e-book download counts
●Number of click
●Total conversion value with collected email id

7. Campaign
Screenshots

8. Campaign & Ad Set: Sample

10. Ad Image 1

11. Ad Image 2

12. Ad Image 3